440 reviews

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3.9 / 5

Reviews

Reviews


5.0
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14 years ago

I think I finally found a great box dye. I'm surprised it doesn't get better reviews. I recently bleached my hair trying to go strawberry blonde. I was told I didn't need a color stripper, so...

About reviewer (213 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue



4.0
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14 years ago

I bought two for one Excellence Creme with the new Keratin formula in Maple Brown (medium brown 5AR). I loved the consistency of the formula: it really was creamy and I didn't get it all over the...

About reviewer (12 reviews)

Age44-55

SkinCombination

HairBrunette

EyesBrown


4.0
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14 years ago

I bought this based upon the recs I found on MUA. I liked the thickness of the actual dye and how easily it went on. The color was a little darker than the box showed, but I expected that going...

About reviewer (27 reviews)

Age30-35

SkinCombination, Medium

HairBrown

EyesBrown


5.0
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14 years ago

I'm amazed I haven't reviewed this yet as I have been using it for years now. I stopped using Feria b/c of the fading and this is so much better. I have med/dark brown hair with quite a bit of...

About reviewer (99 reviews)

Age44-55

SkinNormal, Fair, Warm

HairBrown, Straight, Coarse

EyesBrown


4.0
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14 years ago

This is the best brand for covering hightlights and does not fade even when you try to fade it out a little. The only bad things is that it turns out darker than on the box by 1-2 levels and the...

About reviewer (4 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrown, Straight, Fine

EyesBrown


5.0
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14 years ago

I read some reviews that this product ended up darker than the picture on the package. So I thought this would be perfect for dying my hair black. I have a mix of medium and light brown long hair...

About reviewer (21 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


4.0
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14 years ago

I just used this product today, so don't know how it will wash out. I have light-medium brown hair and used the ash brown color. It covered my gray hair perfectly, but did turn out a bit darker...

About reviewer (4 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesBlue


3.0
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14 years ago

I used this product today and loved it. The color turned out beautifully and my hair was soft and shiny afterwards. Update: On the downside, the color faded fairly quickly and my roots...

About reviewer (34 reviews)

Age36-43

SkinCombination

HairBlond

EyesBrown


1.0
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14 years ago

I have dark brown hair, I want to dye it with Loreal's Excellence Creme in the Natural Copper Blonde, has anyone with dark brown hair successfully dyed their hair this color without bleaching? I...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


5.0
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14 years ago

My hair is naturally a dark ash blonde (what we used to call "dirty dishwater" blonde). Excellence 8-1/2 A Champagne Blonde gives me beautiful medium natural blonde (maybe a level 7-1/2 on the...

About reviewer (100 reviews)

Age44-55

SkinOily, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


5.0
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14 years ago

I have, recently, went back to this brand in the last few months. I just love this brand the best! Since I lightened my hair from black-brown to medium maple brown, I have gotten so many...

About reviewer (31 reviews)

Age30-35

SkinDry, Medium, Warm

HairBlond, Other, Coarse

EyesBrown


2.0
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14 years ago

I have dark ash blonde hair Naturally and went to my salon to get a dark brown with highlights. It looked awful and didn't suit me at all. So a couple weeks later I was in walmart and picked up the...

About reviewer (5 reviews)

Age30-35

SkinOily, Fair, Warm

HairRed, Straight, Medium

EyesGreen


5.0
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14 years ago

First and foremost I have to thank ArmyBrat for her advice.. If not for her i would of ended up a victim of home hair coloring. I have been coloring my hair professionally for over 15 years. I...

About reviewer (74 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


4.0
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15 years ago

I am comparing my two favourite hair dyes--both L'Oreal. One is Excellence Creme, and the other is Superior Preference, the longer acting one, NOT the new fangled 10 minute express type also called...

About reviewer (301 reviews)

Age44-55

SkinSensitive, Fair, Cool

HairGrey, Curly, Fine

EyesGreen


3.0
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15 years ago

So I have had the weirdest experience with this hair color. I dye it natural black and it fades to a beautiful dark brown with reddish undertones. It looks amazing as it fades. My only qualm...

About reviewer (13 reviews)

Age25-29

SkinOily, Tan, Not Sure

HairBrunette, Other, Other

EyesBrown


1.0
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15 years ago

DISASTER! The box said it was a dark ash brown, 4A. I ended up getting bluish black. The only reason I went with this brand is because Feria, my trusted brand, was lacking in choices at Target....

About reviewer (10 reviews)

Age25-29

SkinNormal

HairBrown

EyesBrown


5.0
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15 years ago

I should not have a day off. My husband says I get into trouble when I do.. and he is right! I have been basically unhappy with my haircolor which was a platinum blonde and dyed a copper red......

About reviewer (947 reviews)

Age44-55

SkinNormal, Fair, Warm

HairBrown, Straight, Medium

EyesHazel


4.0
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15 years ago

I bought this in Dark Ash Brown (which is apparently a new shade), because I wanted a dark, pure chocolate brown with ZERO red tones. No red is what I got... because my hair's black! I'm sure it'll...

About reviewer (36 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrunette

EyesHazel


5.0
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15 years ago

I have naturally medium brown hair but have been highlighting and lowlighting it for years. Well, I live in California, work for the state, so after being furloughed I decided it was time to cut...

About reviewer (61 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Other, Fine

EyesBrown


5.0
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15 years ago

I've been coloring my hair for 40 years. I started going gray when I was 22 and am now (at 53) about 75% w/ the rest my natural medium brown hair. I'm mostly bright white/silver in front, so...

About reviewer (4 reviews)

Age44-55

SkinVery Oily, Fair-Medium, Neutral

HairGrey, Curly, Medium

EyesBrown