75%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


5.0
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4 years ago

I can't find this product anymore, it seems to have gone off the market. I've been using hair dyes for a lifetime, and I can say that nothing else I've ever used comes close for long lasting deep...

About reviewer (2 reviews)

Age56 & Over

SkinVery Dry, Fair

HairBlond

EyesBlue



5.0
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7 years ago

Love the colour. It turned out fantastic. I have long hair, to my butt. It's not always easy to colour by myself without making mess. This product was perfect for long hair do it yourself. The...

About reviewer (2 reviews)

Age36-43

SkinNormal, Medium

HairBrunette

EyesBrown


2.0
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8 years ago

Used this stuff last night and I have to say I'm horribly disappointed. I got the soft black color, which I thought would be a black with brown undertones like all " soft black" dyes. It was more...

About reviewer (27 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Wavy, Medium

EyesHazel


2.0
Created with Sketch.

9 years ago

Simply horrible. Aside from the smell (which is a tad more tolerable than a few I've tried), the conditioner (that made my hair smooth and shiny!) and the price, this was really, really bad. I got...

About reviewer (2 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium, Neutral

HairBlack, Wavy, Fine

EyesBrown


4.0
Created with Sketch.

10 years ago

I just used this to bleach my jet black hair, I needed to bleach it so I could go Medium Ash Brown 865. I left this on for 30 mins and it took it to a color of a pumpkin, which is fine because I'm...

About reviewer (9 reviews)

Age19-24

SkinNormal, Fair

HairBlack

EyesBlue


5.0
Created with Sketch.

10 years ago

I loved this product. I was looking for a major change from my light brown hair, so i wanted to go either black or red. I decided to choose L'image Burgandy because of the extreme difference, and...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Warm

HairOther, Straight, Medium

EyesGreen


5.0
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10 years ago

this is my favorite hair dye of all time. It gives a very rich color and never gives me the hot/orangey roots that my hair is prone too with other hair dye. I've even converted my mom to using this...

About reviewer (78 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBrunette, Straight, Medium

EyesHazel


1.0
Created with Sketch.

10 years ago

I purchased shade 860 Medium Brown and left it on for 25 minutes because I haven't coloured in several months and I wanted it even. It turned out BLACK. Now I have to put my hair through torture in...

About reviewer (120 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

12 years ago

For the money, this is the best hair color that I`ve ever used. I`ve tried the `soft black`over and over and have never been disappointed. The colour matches the box, and it stays!! This stuff...

About reviewer (30 reviews)

Age30-35

SkinAcne-prone, Tan

HairBrunette

EyesBrown


5.0
Created with Sketch.

12 years ago

This hair color is awesome! I got Soft Black, and it turned my brown-black hair a rich, shiny, blue-black. Yay! This is exactly what I have been looking for for years! I've tried many types,...

About reviewer (2 reviews)

Age25-29

SkinDry, Fair, Not Sure

HairBlack, Other, Other

EyesBrown



5.0
Created with Sketch.

4 years ago

I can't find this product anymore, it seems to have gone off the market. I've been using hair dyes for a lifetime, and I can say that nothing else I've ever used comes close for long lasting deep...

About reviewer (2 reviews)

Age56 & Over

SkinVery Dry, Fair

HairBlond

EyesBlue



5.0
Created with Sketch.

7 years ago

Love the colour. It turned out fantastic. I have long hair, to my butt. It's not always easy to colour by myself without making mess. This product was perfect for long hair do it yourself. The...

About reviewer (2 reviews)

Age36-43

SkinNormal, Medium

HairBrunette

EyesBrown


2.0
Created with Sketch.

8 years ago

Used this stuff last night and I have to say I'm horribly disappointed. I got the soft black color, which I thought would be a black with brown undertones like all " soft black" dyes. It was more...

About reviewer (27 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Wavy, Medium

EyesHazel


2.0
Created with Sketch.

9 years ago

Simply horrible. Aside from the smell (which is a tad more tolerable than a few I've tried), the conditioner (that made my hair smooth and shiny!) and the price, this was really, really bad. I got...

About reviewer (2 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium, Neutral

HairBlack, Wavy, Fine

EyesBrown


4.0
Created with Sketch.

10 years ago

I just used this to bleach my jet black hair, I needed to bleach it so I could go Medium Ash Brown 865. I left this on for 30 mins and it took it to a color of a pumpkin, which is fine because I'm...

About reviewer (9 reviews)

Age19-24

SkinNormal, Fair

HairBlack

EyesBlue