83%
would repurchase
4.2/5
package quality

price range

description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

Reviews

Reviews


5.0
Created with Sketch.

a year ago

First - read ALL the reviews for this product. It helped me make the right decision in color shade choice. It also helped me with the best way to mix what I purchased. I started using at home...

About reviewer (84 reviews)

Age44-55

SkinVery Dry, Fair, Neutral

HairBrown, Straight, Coarse

EyesHazel



4.0
Created with Sketch.
from

2 years ago

I had terrible hot roots after dying my fine medium brown hair with wella color charm, using 20 developer. My hair has been feeling a little trashed so I wanted to find a way to fix without more...

About reviewer (39 reviews)

Age44-55

SkinSensitive, Fair

HairBrown

EyesBrown


5.0
Created with Sketch.

3 years ago

I am 23 but have some grays. I was using box dye, but realized I was beginning to dye my hair about every 6 weeks. I decided to switch to this because it would be better for my hair. I used to use...

About reviewer (141 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue


4.0
Created with Sketch.

4 years ago

My latest color product... i broke up with permanent hair color a while ago, tried a few things like Natural Instincts (do not recommend) and finally tried Ion Color Brilliance Demi in 6rc, mixed...

About reviewer (28 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairRed, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

4 years ago

I always use this after i have highlighted my hair since i’m usually stuck with brassy areas near my roots, not always but no matter how long the bleach is on i get this and i use 40 volume...

About reviewer (34 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrunette

EyesGray


1.0
Created with Sketch.

4 years ago

My hair did not come out at all.

About reviewer (1 reviews)

Age44-55

SkinOily, Olive

HairBrown

EyesHazel


5.0
Created with Sketch.

5 years ago

After a long year of dyeing my hair every color under the sun, I wanted to go back to my natural level 8 ash blonde. I tried achieving that at home with color remover and bleach, and ended up with...

About reviewer (172 reviews)

Age56 & Over

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
Created with Sketch.

5 years ago

I used this for the first time just now and I’m shocked. I was certain that I would be making an appt tomorrow with my stylist to fix a f*ck up. I used the demi-permanent 4N shade, which was close...

About reviewer (9 reviews)

Age36-43

SkinDry, Fair-Medium

HairBlond

EyesHazel


1.0
Created with Sketch.

6 years ago

Do not buy this product and expect to get the color from the swatch. I decided to go for 7WR, applying it over my very light brown hair, expecting to get an orange-auburn color. Instead, I got very...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBlue


4.0
Created with Sketch.

6 years ago

I like this as a way to cover my grey; its long lasting but not permanent, and adds a little shine. I also appreciate being able to customize my shade by mixing different shades - each tube lasts...

About reviewer (63 reviews)

Age36-43

SkinCombination, Medium

HairBrunette

EyesBrown



5.0
Created with Sketch.

a year ago

First - read ALL the reviews for this product. It helped me make the right decision in color shade choice. It also helped me with the best way to mix what I purchased. I started using at home...

About reviewer (84 reviews)

Age44-55

SkinVery Dry, Fair, Neutral

HairBrown, Straight, Coarse

EyesHazel



4.0
Created with Sketch.
from

2 years ago

I had terrible hot roots after dying my fine medium brown hair with wella color charm, using 20 developer. My hair has been feeling a little trashed so I wanted to find a way to fix without more...

About reviewer (39 reviews)

Age44-55

SkinSensitive, Fair

HairBrown

EyesBrown


5.0
Created with Sketch.

3 years ago

I am 23 but have some grays. I was using box dye, but realized I was beginning to dye my hair about every 6 weeks. I decided to switch to this because it would be better for my hair. I used to use...

About reviewer (141 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue


4.0
Created with Sketch.

4 years ago

My latest color product... i broke up with permanent hair color a while ago, tried a few things like Natural Instincts (do not recommend) and finally tried Ion Color Brilliance Demi in 6rc, mixed...

About reviewer (28 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairRed, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

4 years ago

I always use this after i have highlighted my hair since i’m usually stuck with brassy areas near my roots, not always but no matter how long the bleach is on i get this and i use 40 volume...

About reviewer (34 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrunette

EyesGray