79%
would repurchase
4.1/5
package quality

price range

description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

ingredients

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,TOLUENE-2,5-DIAMINE SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,RESORCINOL ,2-METHYLRESORCINOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,P-AMINOPHENOL ,M-AMINOPHENOL ,SIMETHICONE ,4-AMINO-2-HYDROXYTOLUENE ,GLYCERIN ,ALPHA-ISOMETHYL IONONE ,2-AMINO-3-HYDROXYPYRIDINE ,TRITICUM VULGARE (WHEAT) GLUTEN ,LINALOOL ,CITRONELLOL ,GERANIOL

Reviews

Reviews


5.0
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7 months ago

This is officially my hair color. My natural color is dark-ish ash brown with old highlights that looked dated with an annoying rusty tone from my well water. I’ve got very cool-toned skin that...

About reviewer (358 reviews)

Age44-55

SkinCombination, Olive, Not Sure

HairBrunette, Other, Other

EyesBrown



5.0
Created with Sketch.

2 years ago

First - read ALL the reviews for this product. It helped me make the right decision in color shade choice. It also helped me with the best way to mix what I purchased. I started using at home...

About reviewer (84 reviews)

Age44-55

SkinVery Dry, Fair, Neutral

HairBrown, Straight, Coarse

EyesHazel


4.0
Created with Sketch.
from

3 years ago

I had terrible hot roots after dying my fine medium brown hair with wella color charm, using 20 developer. My hair has been feeling a little trashed so I wanted to find a way to fix without more...

About reviewer (39 reviews)

Age44-55

SkinSensitive, Fair

HairBrown

EyesBrown


5.0
Created with Sketch.

4 years ago

I am 23 but have some grays. I was using box dye, but realized I was beginning to dye my hair about every 6 weeks. I decided to switch to this because it would be better for my hair. I used to use...

About reviewer (141 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue


5.0
Created with Sketch.

5 years ago

I used the ion color pigments in "Red Hot" my hair was dyed red hot on top, black underneath. This product was amazing almost came out better then the actual dye. The price is on point you get...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair

HairRed

EyesBlue


4.0
Created with Sketch.

5 years ago

My latest color product... i broke up with permanent hair color a while ago, tried a few things like Natural Instincts (do not recommend) and finally tried Ion Color Brilliance Demi in 6rc, mixed...

About reviewer (28 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairRed, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

5 years ago

I always use this after i have highlighted my hair since i’m usually stuck with brassy areas near my roots, not always but no matter how long the bleach is on i get this and i use 40 volume...

About reviewer (34 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrunette

EyesGray


1.0
Created with Sketch.

5 years ago

I bought the 9v and 10v and Ion brand developer (20V). They were labeled as lightest ash blonde and light ash blonde. I pre-lightened my hair, to a level 9 then mixed each in its own bowl to...

About reviewer (2 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesGreen


1.0
Created with Sketch.

5 years ago

I used to use this brand all the time and loved it. Well, the last two times I have used this product it changed my hair really dark. I thought the first time was a fluke and tried again a second...

About reviewer (1 reviews)

Age44-55

SkinOther, Other

HairBlond

EyesBlue


1.0
Created with Sketch.

5 years ago

My hair did not come out at all.

About reviewer (1 reviews)

Age44-55

SkinOily, Olive

HairBrown

EyesHazel


4.0
Created with Sketch.

6 years ago

This is a great product, the coloring process is very easy and straight forward, the color on box is accurate and i love the results. I have tried various red shades from L'Oréal, Clairol, and...

About reviewer (1 reviews)

Age44-55

SkinVery Dry, Fair

HairRed

EyesBlue


1.0
Created with Sketch.

6 years ago

Neutral??? Then why do I heave auburn strands that were gray before I used 3nn? And please don't blame my hair, it's natural tone is cool. Never had such an experience with any 3nn color. I'm...

About reviewer (14 reviews)

Age44-55

SkinCombination, Fair, Cool

HairGrey, Wavy, Fine

EyesBrown


1.0
Created with Sketch.

6 years ago

This is the worst hair color I have ever used on my hair and I have colored it for 25 years. I normally use Loreal Mega Brown shades but wanted to try something different and Ion was on sale so I...

About reviewer (19 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesOther


4.0
Created with Sketch.

6 years ago

I recently moved to a new city and tried a salon. I came out of it very, very unsatisfied - my grey wasn't 100% covered and the blow-out wasn't anything to write home about. I paid my $180 and...

About reviewer (157 reviews)

Age44-55

SkinNormal, Fair

HairBrunette

EyesBlue


5.0
Created with Sketch.

6 years ago

After a long year of dyeing my hair every color under the sun, I wanted to go back to my natural level 8 ash blonde. I tried achieving that at home with color remover and bleach, and ended up with...

About reviewer (172 reviews)

Age56 & Over

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
Created with Sketch.

6 years ago

I used this for the first time just now and I’m shocked. I was certain that I would be making an appt tomorrow with my stylist to fix a f*ck up. I used the demi-permanent 4N shade, which was close...

About reviewer (9 reviews)

Age36-43

SkinDry, Fair-Medium

HairBlond

EyesHazel


1.0
Created with Sketch.

7 years ago

Do not buy this product and expect to get the color from the swatch. I decided to go for 7WR, applying it over my very light brown hair, expecting to get an orange-auburn color. Instead, I got very...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBlue


5.0
Created with Sketch.

7 years ago

I love almost everything Ion has made, but especially there Permanent, Demi-Permant, & Semi-Permanent hair color. It's all good This review was originally written for Ion Color Brilliance

About reviewer (14 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairOther, Straight, Medium

EyesBrown


3.0
Created with Sketch.

7 years ago

This Ion is a demi-perm color: and, NOT meant to be used by any other developer than a 10%..--.to do so is really courting an unexpected result. Maybe this will help those who have done so? I'm...

About reviewer (90 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesHazel


4.0
Created with Sketch.

7 years ago

I like this as a way to cover my grey; its long lasting but not permanent, and adds a little shine. I also appreciate being able to customize my shade by mixing different shades - each tube lasts...

About reviewer (63 reviews)

Age36-43

SkinCombination, Medium

HairBrunette

EyesBrown




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