83%
would repurchase
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Reviews
Reviews
I had terrible hot roots after dying my fine medium brown hair with wella color charm, using 20 developer. My hair has been feeling a little trashed so I wanted to find a way to fix without more...
About reviewer (39 reviews)
Age44-55
SkinSensitive, Fair
HairBrown
EyesBrown
I am 23 but have some grays. I was using box dye, but realized I was beginning to dye my hair about every 6 weeks. I decided to switch to this because it would be better for my hair. I used to use...
About reviewer (141 reviews)
Age19-24
SkinDry, Fair, Neutral
HairBrunette, Curly, Medium
EyesBlue
My latest color product... i broke up with permanent hair color a while ago, tried a few things like Natural Instincts (do not recommend) and finally tried Ion Color Brilliance Demi in 6rc, mixed...
About reviewer (28 reviews)
Age36-43
SkinCombination, Fair-Medium, Not Sure
HairRed, Wavy, Medium
EyesBlue
I always use this after i have highlighted my hair since i’m usually stuck with brassy areas near my roots, not always but no matter how long the bleach is on i get this and i use 40 volume...
About reviewer (34 reviews)
Age36-43
SkinDry, Fair-Medium
HairBrunette
EyesGray
My hair did not come out at all.
About reviewer (1 reviews)
Age44-55
SkinOily, Olive
HairBrown
EyesHazel
After a long year of dyeing my hair every color under the sun, I wanted to go back to my natural level 8 ash blonde. I tried achieving that at home with color remover and bleach, and ended up with...
About reviewer (172 reviews)
Age56 & Over
SkinOther, Other, Not Sure
HairOther, Other, Other
EyesOther
I used this for the first time just now and I’m shocked. I was certain that I would be making an appt tomorrow with my stylist to fix a f*ck up. I used the demi-permanent 4N shade, which was close...
About reviewer (9 reviews)
Age36-43
SkinDry, Fair-Medium
HairBlond
EyesHazel
Do not buy this product and expect to get the color from the swatch. I decided to go for 7WR, applying it over my very light brown hair, expecting to get an orange-auburn color. Instead, I got very...
About reviewer (1 reviews)
Age19-24
SkinCombination, Fair
HairBrown
EyesBlue
I like this as a way to cover my grey; its long lasting but not permanent, and adds a little shine. I also appreciate being able to customize my shade by mixing different shades - each tube lasts...
About reviewer (63 reviews)
Age36-43
SkinCombination, Medium
HairBrunette
EyesBrown
I wanted dark brown hair and choose the medium golden brown and used the sensitive scalp volume 10 developer. My hair feels soft, the color is just the right dark brown I wanted, and the color has...
About reviewer (257 reviews)
Age25-29
SkinOily, Fair, Neutral
HairBrunette, Wavy, Medium
EyesGreen
I had terrible hot roots after dying my fine medium brown hair with wella color charm, using 20 developer. My hair has been feeling a little trashed so I wanted to find a way to fix without more...
About reviewer (39 reviews)
Age44-55
SkinSensitive, Fair
HairBrown
EyesBrown
I am 23 but have some grays. I was using box dye, but realized I was beginning to dye my hair about every 6 weeks. I decided to switch to this because it would be better for my hair. I used to use...
About reviewer (141 reviews)
Age19-24
SkinDry, Fair, Neutral
HairBrunette, Curly, Medium
EyesBlue
My latest color product... i broke up with permanent hair color a while ago, tried a few things like Natural Instincts (do not recommend) and finally tried Ion Color Brilliance Demi in 6rc, mixed...
About reviewer (28 reviews)
Age36-43
SkinCombination, Fair-Medium, Not Sure
HairRed, Wavy, Medium
EyesBlue
I always use this after i have highlighted my hair since i’m usually stuck with brassy areas near my roots, not always but no matter how long the bleach is on i get this and i use 40 volume...
About reviewer (34 reviews)
Age36-43
SkinDry, Fair-Medium
HairBrunette
EyesGray
My hair did not come out at all.
About reviewer (1 reviews)
Age44-55
SkinOily, Olive
HairBrown
EyesHazel
Most Viewed Hair Color Products