Ion

I’m very pleased with this product. I bought three colors: the red, neon purple, and auburn because I wanted to create a custom neutral auburn shade and they were buy 2 get one free. I knew the red would be less natural than what I really wanted and was afraid the auburn wouldn’t be red enough. The purple was to soften the shade a bit. I mixed equal parts red and auburn with a conditioner and a touch of the purple until I get a sort of raspberry colored mixture and then use that as a mask. It gives me just enough to brighten my faded olia light natural auburn 6.43 colored hair. After I have rinsed well I coat my ends with the neon purple full concentration. I end up with an auburn that softly blends to red violet tips. I’ve wanted to experiment with some “fun” colors but wanted to still be kind of subtle. Also the shine is amazing! 🌟

Used this to get brassy colors out of dark blonde to light brown balayage type hair after watching somegirljess on youtube explain how titanium colors on darker hair will help tone brass. It worked really well when nothing else did!! I mixed 1/3 titanium with 2/3 white hair conditioner and let it sit for 10 minutes. I did a strand test first of course. No developer is needed with this product either. I will definitely repurchase when this runs out.

Excellent clarifying shampoo. I bought it after I noticed that my hair wasn't curling (I'm naturally curly) no matter how many products I used. Shampooed once and boom! Curls back. My hair is colored and I don't notice that it strips the color, but I only use it once every couple of weeks or so. Great product.

The scent is very, very strong almost bordering on ammonia mixed with a very sharp aquatic perfume scent. It's horrible and almost burns the eyes just from the scent. It's also quite harsh and leaves my hair feeling like straw. It doesn't look "cleaner" or clarified either from product build up. I don't think it strips my hair color though, so there's that. It's easily available at Sally Beauty, but that's about all it's got going for it.

It's easily available at Sally beauty on sale and performs well. The formula is thin enough to distribute easily through the hair. I won't be repurchasing it due to the overwhelming smell. It has a very strong cherry-almond soap odor that is very strong. If you don't mind that it's a very good option.