79%
would repurchase
4.1/5
package quality

price range

description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

ingredients

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,TOLUENE-2,5-DIAMINE SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,RESORCINOL ,2-METHYLRESORCINOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,P-AMINOPHENOL ,M-AMINOPHENOL ,SIMETHICONE ,4-AMINO-2-HYDROXYTOLUENE ,GLYCERIN ,ALPHA-ISOMETHYL IONONE ,2-AMINO-3-HYDROXYPYRIDINE ,TRITICUM VULGARE (WHEAT) GLUTEN ,LINALOOL ,CITRONELLOL ,GERANIOL

Reviews

Reviews


5.0
Created with Sketch.

10 years ago

First timer and I really like it. Was told to go a step lighter than my natural shade. While it looks great, next time will do some mixing and go a step and a half lighter. But very pleased with...

About reviewer (2 reviews)

Age56 & Over

SkinCombination

HairBrunette

EyesBlue



1.0
Created with Sketch.

10 years ago

This didn't work at all for me. I have naturally dark brown hair. Recently I bleached it a couple of times, and the last time it ended up bright orange/yellow. A little unevenly bleached, but...

About reviewer (11 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairBlack, Curly, Medium

EyesHazel


4.0
Created with Sketch.

10 years ago

I bought ion demi color to use for year while I was dying my hair darker. I always use demi when going darker to only deposit color and little damage to hair. I have found good color combos to use...

About reviewer (111 reviews)

Age30-35

SkinDry, Fair-Medium, Neutral

HairBlond, Straight, Medium

EyesBlue


4.0
Created with Sketch.

10 years ago

I bought Ion color to cover my grey roots as finding anything to do the job in the drug store was a waste of money and time. Anything with a hint of red in it turned my grey regrowth "pink" or...

About reviewer (3 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesGreen


4.0
Created with Sketch.

10 years ago

This is great color! I have 20% grey, am a natural level 5 and ash. I had been highlighting my hair to a level 7 base with highlights a level 9. Decided to go dark again, but not to my natural...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairBrunette

EyesBrown


3.0
Created with Sketch.

10 years ago

I bought this in two different colors from the Mochas line, the 4WR and 5WR which is medium and light golden mahogany brown. The product itself is nice and thick when rationed into a bowl. The dye...

About reviewer (40 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBrown, Straight, Fine

EyesBlue


5.0
Created with Sketch.

10 years ago

This is an outstanding demi permanent hair color. I am 15-20 percent gray with pure white temples, and this product covers it completely, plus it lasts and lasts and lasts and leaves my hair...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
Created with Sketch.

10 years ago

This stuff saved me! Let me tell you how before I get into a technical review. I have been getting my hair dyed since I was 13/14 anywhere from almost black to milky blonde (I wish it was still...

About reviewer (8 reviews)

Age19-24

SkinVery Dry, Fair

HairBrunette

EyesHazel


5.0
Created with Sketch.

10 years ago

Medium Ash Blonde 7NA. I am reverting from henna to my natural medium/dark brown color. I used some indigo to tone the red but it was still peeking through. I used greenish/teal manic panic to tone...

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


4.0
Created with Sketch.

10 years ago

I finally got the courage to look into coloring my hair with professional products after using box dye for the last 10+ years. Turns out, it was nowhere near as complicated as I thought, even for...

About reviewer (56 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBrunette, Wavy, Medium

EyesBlue


4.0
Created with Sketch.

10 years ago

I purchased several Ion Color Brilliance Creme tubes to fulfill a yen I have to go back to blonde hair. My hair is naturally medium brown. I initially messed around with two drugstore box dyes...

About reviewer (200 reviews)

Age25-29

SkinDry, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen


5.0
Created with Sketch.

10 years ago

This review is for women who use black dye and are allergic or think they may be to PPD. Skip to the bottom for the review otherwise. I have very dark brown hair that I dye black (roots, only)...

About reviewer (9 reviews)

Age25-29

SkinCombination, Olive

HairBlack

EyesGreen


1.0
Created with Sketch.

10 years ago

Ok I'm annoyed beyond belief I bought Ion for my mom and dad to cover their graying hair (root touchup mainly) and this use to work soo well.. I buy the Darkest Brown or Black and now it...

About reviewer (89 reviews)

Age19-24

SkinDry, Tan, Warm

HairBlack, Wavy, Coarse

EyesBlack


4.0
Created with Sketch.

10 years ago

I used Ion Color Brilliance shade 7IR-77.66 (liquid formula) with Ion Sensitive Scalp 30 Volume Developer. I processed for 45 minutes and covered my hair with a plastic cap for maximum lightening...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesGray


3.0
Created with Sketch.

10 years ago

Compared to my regular toner, I can't say I like this one better. I normally use 10V toner in another brand in a Demi permanent but since my hairdresser moved and I have taken to bleaching my roots...

About reviewer (14 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesHazel


3.0
Created with Sketch.

11 years ago

If I could give a "maybe" on purchasing this again, I would. OK ladies...I bought this thinking I was smart enough to use it lol I've read the directions and still can't figure out how the heck to...

About reviewer (154 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.

11 years ago

I have been using the Color Brillance for four years now. I used to use box dyes from the drugstore and they were such a hassle to use. I never got my desired colour and the price is practically...

About reviewer (1523 reviews)

Age19-24

SkinAcne-prone, Medium, Cool

HairBrown, Wavy, Coarse

EyesBrown


4.0
Created with Sketch.

11 years ago

For quite few years I was trying to get a nice shade of light ash brown hair color, but without any luck. Few times I used drugstore boxed color and once went to salon. Every time my hair was...

About reviewer (4 reviews)

Age36-43

SkinCombination

HairBrunette

EyesHazel


5.0
Created with Sketch.

11 years ago

I LOVE THIS COLOR! I used the 4N with a red booster, and the ion sensitive scalp developer. it smells nice and it colored amazing! My hair was a bit dry but it came out healthier andnis now...

About reviewer (3 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesBrown


5.0
Created with Sketch.

11 years ago

My gray hair is really starting to show on my naturally dark, but colored hair. I don't know why I have been coloring my hair with a permanent color when all I wanted to do was cover my gray. I...

About reviewer (36 reviews)

Age44-55

SkinSensitive, Fair

HairBrunette

EyesBrown




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