3.7

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627 reviews
74%
would repurchase
3.9/5
package quality

price range

Reviews


3.0
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2 months ago

I used the shade blackberry (2rv)
Pros
This dye literally does not even smell like dye. It smells like conditioner or something, which is nice because I hate that nasty smell of floral perfume and chemicals that every other hair dye I've tried leaves in my hair
It's ammonia and paraben free, probably the best box dye out there for sensitive skin (I've tried pretty …
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1 of 1 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairRed

EyesGray



4.0
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12 months ago

This product has worked well for me. I'm aging well, which I'm very thankful for, and am frequently mistaken for being much younger than I am. I'm trying to keep that going, and the only thing that's giving my age away are these grey hairs that have been showing up more frequently. Because I'm in a very youth-focused industry, like it or not, it's in my interests to …Read more

5 of 5 people found this helpful. Did you?

About reviewer (2 reviews)

Age44-55

SkinCombination, Other, Not Sure

HairBrown, Other, Other

EyesBrown


5.0
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Jul/05/2018

I used 5A Medium Cool Brown and had no issues. I'm only 21 but I do have some grays that bother me. They show easily against my dark ash brown hair. The color was a good match and is similar to what I get done at the salon. The dye didn't have a strong offensive smell and covered my gray hair. I left in for 20 minutes instead of the recommended 10. I have a lot of hair and was surprised …Read more

2 of 2 people found this helpful. Did you?

About reviewer (109 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue


5.0
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Mar/28/2018

I got Clairol extra blonde in the mail as a sample and I love it. To be honest it turned my hair a red blonde so the product color can be off but I ended up loving my hair. The product is affordable and worth giving a shot.

1 of 1 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairOther

EyesGreen


2.0
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Mar/17/2018

Does not cover grey hair.

1 of 1 people found this helpful. Did you?

About reviewer (4 reviews)

Age25-29

SkinCombination, Olive

HairBrown

EyesBrown


5.0
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Jan/30/2018

I've used Natural Instincts now and again over the years to refresh color or just make a slight change to my medium brown hair. Hadn't used it in awhile until now. I had some highlights put in last week by a new stylist and they turned out brassy and frankly, quite ugly. Brassy, uneven, obvious demarcation lines--the worst! I dithered over what to do--going back to stylist who I know I …Read more

7 of 7 people found this helpful. Did you?

About reviewer (53 reviews)

Age44-55

SkinNormal, Fair, Not Sure

HairBrunette, Other, Other

EyesBlue


3.0
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fromJanay

Nov/12/2017

This is a review for 4W Warm Brown. I used this product for the first time earlier this week to color my roots and [hopefully] greys until my next salon appointment. The color is just as shown on the box. It was easy to apply and not messy at all. I applied most of the color from the bottle directly to my roots, then pulled it through to the ends, leaving it on closer to 20 minutes rather than …Read more

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About reviewer (375 reviews)

Age44-55

SkinAcne-prone, Fair, Warm

HairBrunette, Wavy, Medium

EyesBrown


2.0
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Oct/15/2017

This i a review for Dark Brown 4W. I previously used L'Oreal Preference for many years with excellent results however now that i'm getting older my hair is thinning a bit so I wanted to try something more gentle.

- Pros: no strong chemical smell; minimal processing time
- Cons: thinner texture (i had to clean various spatter throughout the bathroom); did not cover …
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2 of 2 people found this helpful. Did you?

About reviewer (35 reviews)

Age44-55

SkinCombination, Olive

HairBlack

EyesBrown


4.0
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fromkana22

Sep/11/2017

If you want darker hair, prefer a gentle formulation and desire low-maintenance color, this is a great product.

The only downside is that it does not cover grays like it claims. My stray grays were still beaming silver afterwards. Bummer.

It loved it as a teenager when I wanted to experiment with dark hair without worrying about roots growing in.

Keep in mind …
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2 of 2 people found this helpful. Did you?

About reviewer (37 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesBrown


4.0
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Aug/27/2017

Bought a shade called Dark Blonde, to use for low lights in platinum hair. Awesome product! It was an experiment and didn't know if I wanted the low lights, the color is demi-permanent, lasts about a month and does virtually no damage. Color came out exactly as shown in the swatch. If you want something less damaging and close to your current color, this is a great product.

Also …
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2 of 2 people found this helpful. Did you?

About reviewer (219 reviews)

Age30-35

SkinSensitive, Fair, Neutral

HairRed, Wavy, Medium

EyesGreen