64%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


2.0
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6 years ago

I got this as a free sample from some coupon site, I was very suprised when I received a full size box. The box said 7 dark blonde. My daughter has medium blonde hair, so we gave it a go. It was...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesBrown



1.0
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6 years ago

I have never had this happen. I started to tint my hair late in life since I love the natural brunette color. I used this product and my hair has a purplish tinge to it. Never again will I use...

About reviewer (1 reviews)

Age56 & Over

SkinOther, Fair

HairBrunette

EyesBrown


5.0
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6 years ago

This review is for the new formula Natural Looking Nice n Easy hair color, in medium brown 5. My hair was salon colored with a very light brown and lots of highlights. It looked brassy and dry. I...

About reviewer (1 reviews)

Age44-55

SkinCombination, Medium

HairBrunette

EyesBrown


2.0
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7 years ago

Color: 4 / 120, Natural Dark Brown I vowed to never repurchase Féria hair dye because the smell while the dye was sitting on my hair was so awful. I understand that hair dye is full of bad...

About reviewer (343 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Cool

HairBrown, Straight, Fine

EyesGreen


5.0
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7 years ago

I did not have a bad experience with this at all. After dying my hair burgundy with another brand and not having the color show up, I decided to dye over it just plain black. I went with nice n'...

About reviewer (184 reviews)

Age25-29

SkinVery Oily, Tan, Warm

HairBrown, Curly, Medium

EyesBrown


5.0
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7 years ago

I used SB2 in the sunkissed line. Ultra light cool summer blonde. Great color came out, lightened my dark blonde roots great. Only issue is the smell of the color is ridiculous, it smells...

About reviewer (9 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Medium

EyesGreen


4.0
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7 years ago

Have repurchased multiple times in dark brown or medium dark brown, normally ash or neutral. I am Asian, NC 30-35, with some grey roots. Yes, it smells of ammonia and there is a stinging...

About reviewer (517 reviews)

Age44-55

SkinCombination, Olive, Warm

HairBrunette, Straight, Medium

EyesBrown


1.0
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from

8 years ago

I personally do not like this Brand even though the packaging looks great the color does not stay for long it washes out too quickly and you constantly have to keep coloring it to hold its color....

About reviewer (11 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Kinky, Other

EyesBrown


3.0
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8 years ago

I've been dying my hair for 6 years now and spent the past 2 dying it blonde from my natural shade of light brown. I used this dye in what I believe is shade 10.0 (ultra light natural blonde...

About reviewer (6 reviews)

Age19-24

SkinDry, Fair

HairBlond

EyesBrown


1.0
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from

9 years ago

I've tried so many boxed dyes and I can honestly say this is by far the worst. I bought this product because I needed a colour to tone down my brassy hair and it was the only ash blonde colour I...

About reviewer (7 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesGreen


1.0
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10 years ago

Aboutley horrible. Smells disgusting and my eyes were so watery I couldn't see. First batch I bought was the wrong colour- nearly dyed my hair brown! I bought a second batch of ash blonde and it...

About reviewer (3 reviews)

AgeUnder 18

SkinCombination, Fair, Not Sure

HairOther, Wavy, Coarse

EyesGray


1.0
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10 years ago

NOPE. Did not like this product at all. First it is the horrible ammonia chemical smell which fills the whole room with the scent when applying, it's strong enough to make your eyes water, and...

About reviewer (18 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesBlue


4.0
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10 years ago

The situation: light/med brown hair roots with red, blonde highlights that cost 150 bucks. Desired: blended roots with top of highlights, while keeping the 'tones' of the highlights. So I have...

About reviewer (18 reviews)

Age36-43

SkinCombination, Other

HairBrown

EyesBlue


4.0
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10 years ago

I'm constantly battling resistant greys, hot roots and my porous ends mean I have to be very careful with home colouring. My main concern is with evening out my overall dark brown colour without...

About reviewer (480 reviews)

Age44-55

SkinCombination, Olive, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


5.0
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10 years ago

Color pretty true to package. I've been coloring my hair at home since 6th grade. I'm now 65 yrs. old. I have been to the salon over the years for highlights..lowlights...all over color..you...

About reviewer (1 reviews)

Age56 & Over

SkinVery Dry, Fair-Medium

HairBlond

EyesHazel


5.0
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10 years ago

I had been looking for the best black hair dye for so many years of my life, most of them faded to a gross brown after just a week, or even sometimes the day after dying it. I finally decided to...

About reviewer (10 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlack, Straight, Medium

EyesHazel


2.0
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10 years ago

I have been using a different brand consistently for over 10 years, a brand which is considerably cheaper but I couldn't find my usual color in any local store, so I found a similar color in...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium

HairRed

EyesGreen


4.0
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from

10 years ago

EDIT: long review and useless storytelling! I used this dye in a red shade a long te ago and the color did not stick at all. It washed out the next day. However, I've been giving this hair dye a...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlack, Wavy, Medium

EyesBlue


4.0
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10 years ago

My hair is a medium ashy brown, and since I'm so pale my hair looked blah against my skin, but I've been using Nice & Easy in 5G/117 Medium Golden Brown. For a home color system I think this is a...

About reviewer (7 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesBlue


4.0
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from

10 years ago

25.7.14 N&E 100. This was my first time dying my own hair. I have really really fine (Nordic) hair and nearly always my hair breaks off or fall out after (14days) I have been to the hairdresser....

About reviewer (1 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBlond

EyesBlue




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