About the brand

The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. L'Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L'Oréal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— The concept behind the legendary advertising campaign for the Superior Preference® hair color launch in 1973. Today, it represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth. As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L'Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include Andie MacDowell, Eva Longoria, Doutzen Kroes and Liya Kebede. The L'Oréal Paris brand encompasses the five major beauty categories – hair color, hair care, hair style, skin care and cosmetics – and includes such well-known brands as Superior Preference®, Excellence and Couleur Experte® hair colors; EverPure, EverStrong, EverSleek, EverCreme and EverStyle hair care; Advanced Hairstyle, Elnett and Studio Line hair style products, and skin care brands including Revitalift®, Youth Code, Age Perfect®, Men Expert, Sublime Sun, Pure-Clay and Pure-Sugar products and L'Oréal Paris Cosmetics, including Colour Riche®, True Match™ , Infallible, Studio Secrets™ Professional collections, Voluminous®, Double Extend®, Telescopic® mascaras, among many others.

https://www.lorealparisusa.com/

Overall rating
3.6
Created with Sketch.
64%
would repurchase
3.6
Created with Sketch.
Overall rating
64%
would repurchase

Latest L'Oreal Paris Reviews

Studio Secrets Magic Perfecting Base

This product is very mediocre. It did make my skin look smoother and pore less large, but it only lasted a few hours. The bigger problem was that I noticed a had about three pimples on my face. I have very acne prone skin to products, so I get the feeling it was definitely from this stuff. I really like how it worked as a primer for my powder eye shadows, but it only lasted a few hours on my creme shadows. I also did like the consistency of it, feels like marshmallows.

Studio Secrets Magic Perfecting Base
2.0
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15 hours ago

This product is very mediocre. It did make my skin look smoother and pore less large, but it only lasted a few hours. The bigger problem was that I noticed a had about three pimples on my face. I have very acne prone skin to products, so I get the feeling it was definitely from this stuff. I really like how it worked as a primer for my powder eye shadows, but it only lasted a few hours on my creme shadows. I also did like the consistency of it, feels like marshmallows.


Voluminous Mascara - Carbon Black
3.0
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a day ago

This mascara really grew on me over time. Initially used it a few years back and thought it sucked. Didn't get the hype. Maybe it's the fact that using lash serum has given me more lashes to play with, but I tried it again and used the entire tube. It lengthens and gives me volume and makes my lashes more noticeable. Will buy it again.

Voluminous Mascara - Carbon Black
3.0
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a day ago

This mascara really grew on me over time. Initially used it a few years back and thought it sucked. Didn't get the hype. Maybe it's the fact that using lash serum has given me more lashes to play with, but I tried it again and used the entire tube. It lengthens and gives me volume and makes my lashes more noticeable. Will buy it again.

Infalliable Matte Lip Crayon~Tres Sweet

Love this Nude-brown matte shade. Glides on beautifully with a twist up tip, for perfect coverage of your lip. For a matte lipstick, this crayon didn't dry my lips out, like other matte lipsticks seem to do. It has a nice subtle sweet scent to go along! A+

Infalliable Matte Lip Crayon~Tres Sweet
5.0
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2 days ago

Love this Nude-brown matte shade. Glides on beautifully with a twist up tip, for perfect coverage of your lip. For a matte lipstick, this crayon didn't dry my lips out, like other matte lipsticks seem to do. It has a nice subtle sweet scent to go along! A+