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3.4

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167 reviews
63%
would repurchase
3.9/5
package quality

price range

Reviews


5.0
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May/04/2018

I was super nervous about this product given the mixed and mostly negative reviews I saw about the color not turning out and it going godawful dark in some (I have very fair skin so that wouldn't suit me at all) I bought the color 732 Vanilla Mochaccino to warm up my blonde highlighted hair. Super easy to use, only had to buy and use one box (I have short fine hair but a lot of it so its …Read more

2 of 2 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesGreen



1.0
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Feb/05/2018

I had Blonde Ombre and wanted to get rid of the blonde so I bought a 400 Dark Brow, left it on for 15 - 20 minutes as advised..................it is jet black! no shine, really dry, there is not a hint of brown in it, if I stand under a light its practically ebony black, doesn't resemble the colour guide on the back at all, it even turned the bleached hair jet black, do not use, will have to …Read more

2 of 3 people found this helpful. Did you?

About reviewer (1 reviews)

Age30-35

SkinOther, Fair-Medium

HairBrunette

EyesGreen


5.0
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Oct/26/2017

HG
Absolutely SAVED my hair. I have never dyed my hair myself and went to a salon to have a colour put on. I asked for a specific colour which the salon said wouldn't work on my hair therefore they were going to mix colours. It came out a horrible fake red brown. I hated it. I left it a week and then decided to bite the bullet and try and dye it myself. I bought casting creme gloss and …
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4 of 4 people found this helpful. Did you?

About reviewer (25 reviews)

Age25-29

SkinAcne-prone, Medium, Not Sure

HairBrunette, Other, Other

EyesHazel


1.0
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Apr/20/2017

NEVER! NEVER buy this product. It kills your hair and the color comes out very unexpected. It's not the same as it was shown on the package. Stay away people.

2 of 3 people found this helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinOther, Other

HairOther

EyesOther


2.0
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fromhivyvy

Mar/21/2017

Packaging was great but the amount of product was not enough for my hair length. So I got two. The color didn't came out as expected. Maybe the color need extra time for darker hair. Easy to do at home

1 of 2 people found this helpful. Did you?

About reviewer (6 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesBlack


1.0
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Mar/06/2017

Didn't cover my greys; left my hair feeling dry. Not a fan. But then I should have known better with a semipermanent.

0 of 1 people found this helpful. Did you?

About reviewer (73 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlack

EyesHazel


4.0
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Jul/17/2016

I have been using this brand for 6 years now. I have naturally medium golden brown hair which has started to go grey at an alarming rate in my early 30s!

I have used various shades all with different results.

Shade Dark Brown gave me a very rich, dark brown colour. The pros are that each time I've dyed my hair this colour I am left with a very rich colour that …
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8 of 8 people found this helpful. Did you?

About reviewer (13 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBrunette

EyesHazel


3.0
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Jun/14/2016

Great hair color for home use! I don't like to color dye my hair at a salon since I never like the result (once I asked to go lighter from a light brown color and ended up black with a blue tint...). So I've always used this one when I want to dye my hair and it is so easy to apply throughout the whole hair and it is suuuper glossy! But, the gloss doesn't stay for long. I think …Read more

5 of 5 people found this helpful. Did you?

About reviewer (23 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesBlue


4.0
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Mar/06/2016

Up until two years ago, I'd never dyed my hair. My hair is extremely fast growing, and I just felt like it'd be too much work to keep it looking fresh. But then my hair got darker and darker, until I wasn't so much blonde, or even dark blonde, as it was "inbetween and terribly boring" shade or dark blonde/light brunette. This got my eye because it was semi-permanent …Read more

3 of 3 people found this helpful. Did you?

About reviewer (417 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBrunette, Curly, Medium

EyesBlue


4.0
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Jan/08/2016

I used this three times now, refreshing every two months as advised in the manual included in the box.
The dye is really easy to apply, the instructions are super clear (don't forget to wet your hair before applying it!). It lasts almost 2 months on me ( I wash my hair twice a week at most), but then it washes off.
The colour I choose is close-ish to my natural colour (light ashy …
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1 of 1 people found this helpful. Did you?

About reviewer (6 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairOther

EyesBlue