425 reviews

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2.5 / 5

Reviews

Reviews


4.0
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a year ago

Excellent product…….no ammonia. Hard to find except online. Very gentle on hair. Good grey coverage. Doesn’t fade as much as others I have used ( and I have tried them all)

About reviewer (6 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Not Sure

HairBrown, Other, Medium

EyesGreen



4.0
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2 years ago

First pic with golden highlights is my before pic. Those highlights cost about $150. I feel like compared to this rich color that cost only $20 (I had to use two boxes because my hair is thick) my...

About reviewer (1 reviews)

Age36-43

SkinNormal, Fair-Medium

HairBrunette

EyesBlue


1.0
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3 years ago

Very dissapointed. I personally wouldn't recommend this. I had brown hair I dyed it black with this product , bought two packages. I've got thick arabic hair and it's quite straight. All neutral...

About reviewer (1 reviews)

Age19-24

SkinNormal, Olive

HairBrown

EyesBrown


5.0
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4 years ago

I’m surprised by all the negative reviews. I have used this twice now. I’m 23 but have some grays. I mix the shades medium brown and light brown to get my color. I haven’t had any issues covering...

About reviewer (141 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue


1.0
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4 years ago

While I generally think all box dye is terrible, this one really takes the cake and at a pretty penny! I've been coloring my hair for 6 years as it started turning white and while my natural...

About reviewer (28 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairBrunette, Curly, Coarse

EyesGreen


1.0
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4 years ago

I bought this hair dye in one of the dark brown shades, I usually buy two boxes for my long hair and usually have lots of excess to touch up spots and such. But I literally was scraping my second...

About reviewer (4 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesGreen


3.0
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4 years ago

I have mid-length, "mousey" brown hair with a bit of grey starting. I've had a bit of experience with different home hair colouring brands, and after growing my roots out to chin length, decided to...

About reviewer (5 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


4.0
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5 years ago

I wanted to go back dark and had mad CVS rewards for this — this in soft black and also I got Natural Instincts midnight black. I’m fair and rosy and old 39.5 years; nw15; natural color dark brown....

About reviewer (389 reviews)

Age36-43

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


1.0
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5 years ago

Very annoyed with this hair dye, i used it for the first time a couple of weeks ago, never had any problems with any other brand but this one is awful. I dyed it black, there was very little hair...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBlack

EyesGreen


2.0
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5 years ago

I have been using Olia since it came out and have been consistently happy with it, until the last six months. The previous box that I used contained half the product in both the colourant and the...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesGreen