2.5

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423 reviews
37%
would repurchase
2.9/5
package quality

price range

Reviews


5.0
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2 months ago

I’m surprised by all the negative reviews. I have used this twice now. I’m 23 but have some grays. I mix the shades medium brown and light brown to get my color. I haven’t had any issues covering grays. However, I’m young so maybe that’s why. I like this over clairol natural instincts because it doesn’t leave my hair as dry and is easier to wash out. I just shampoo once. With natural instincts i …Read more

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About reviewer (110 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue



1.0
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7 months ago

While I generally think all box dye is terrible, this one really takes the cake and at a pretty penny!

I've been coloring my hair for 6 years as it started turning white and while my natural color is dark brown with some golden tones, I have to buy medium brown dye due to all hair color (salon, etc.) being way too dark and inky looking. I bought this in Medium Neutral Brown--the …
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About reviewer (27 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairBrunette, Curly, Coarse

EyesGreen


1.0
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11 months ago

I bought this hair dye in one of the dark brown shades, I usually buy two boxes for my long hair and usually have lots of excess to touch up spots and such. But I literally was scraping my second bottle just to finish the job...

When it came out it was quite patchy and turned out black on my light brown hair. My hair is much drier and duller now as well.

Just avoid this …
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About reviewer (4 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesGreen


3.0
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fromLaKoko

11 months ago

I have mid-length, "mousey" brown hair with a bit of grey starting. I've had a bit of experience with different home hair colouring brands, and after growing my roots out to chin length, decided to try out this brand in Bold Rose Gold. Results were not consistent, which I'd never experienced with home hair colour before - I find that usually the results are more uniform …Read more

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About reviewer (5 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


4.0
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Sep/22/2018

I wanted to go back dark and had mad CVS rewards for this — this in soft black and also I got Natural Instincts midnight black. I’m fair and rosy and old 39.5 years; nw15; natural color dark brown. Bleach was eating my hair alive and I want my dark brown/soft black bob back w no ammonia. I also will retry henna & indigo if I decide I permanently want this color. Since I went from blonde I …Read more

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About reviewer (344 reviews)

Age36-43

SkinNormal, Other, Cool

HairBrunette, Straight, Medium

EyesHazel


1.0
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Aug/03/2018

Very annoyed with this hair dye, i used it for the first time a couple of weeks ago, never had any problems with any other brand but this one is awful.
I dyed it black, there was very little hair dye in the box which barely covered 1/4 of my hair. I always make sure i get the permanent hair dye and after washing my hair a few times its patchy with my natural colour coming through is random …
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About reviewer (1 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBlack

EyesGreen


2.0
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fromTboth

Aug/02/2018

I have been using Olia since it came out and have been consistently happy with it, until the last six months. The previous box that I used contained half the product in both the colourant and the activator, and with the one I used today, the applicator bottle was faulty. It seemed as normal but as I was applying it I realized that the applicator top was not screwed on securely so the mixture …Read more

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About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesGreen


3.0
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Jan/31/2018

I previously used Revlon Colorsilk, but their buttercream formulas became hard to find and the new formulas dried out my hair. Since Colorsilk did not contain ammonia, I thought I would try Olia. First, Med Pearl Blonde=good result; Med blonde=good result; Dark blonde=disaster. I am now a brunette! I really hope this color fades fast because it looks NOTHING like the picture on the box and …Read more

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About reviewer (2 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
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Nov/24/2017

I used this instead of one of the Garnier Ultra colours following a bad experience with it. Both fried my hair and not only came out in the rain onto my clothes following several washes it also went onto a hotel's white towels and while still damp the hotel's white bedding. My hair was left in incredibly bad condition. The colour itself started off OK but faded to a horrible red. I told …Read more

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About reviewer (2 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrunette

EyesBlue


3.0
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Nov/01/2017

I've use Garnier products before. This was 5.0 Brown. The applicator bottle was such a strange shape it was very difficult to hang onto while applying. In addition having to add the developer yourself seems like a waste of containers. My hair is medium long and I was surprised that I did not have enough product to properly cover my hair. Very disappointed.

3 of 3 people found this helpful. Did you?

About reviewer (1 reviews)

Age56 & Over

SkinNormal, Medium

HairBrunette

EyesGreen





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