About the brand

DECIEM is a humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. DECIEM was founded in 2013 by “the beauty world’s most exciting disrupter”, Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed. After selling his first software company, many years later, Brandon’s frustration at the beauty industry remained and he set off to make a change in the beauty business. That change is DECIEM and we’re working really hard to continue Brandon’s vision for a better world of beauty.

http://deciem.com/

Overall rating
3.7
Created with Sketch.
64%
would repurchase
3.7
Created with Sketch.
Overall rating
64%
would repurchase

Latest Deciem Reviews

The Ordinary Caffeine Solution 5% + EGCG
4.0
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2 days ago

Boasting a 5% caffeine content - which makes this good for brightening the eye area, and reducing puffiness, let's just say I'm sold already! Surprisingly, this is a yellow tinted serum with an...


The Ordinary Mandelic Acid + HA
3.0
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5 days ago

My favorite things about this serum are its fluidity and spreadability. The worst thing about it is that it didn't really deliver enough results to make me buy it again. I used it on my face and...

The Ordinary Glycolic Acid 7% Toning Solution
5.0
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2 months ago

I’m not generally a fan of toners, and this isn't your typical toner either, it's more of an exfoliator. But since using this, my skin has been looking brighter, and significantly: the texture more...

The Ordinary Niacinamide 10% + Zinc 1%
3.0
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2 months ago

This product went viral so I thought I'd try it. It's pretty basic, not anything special. Feels moisturising on the skin and perfect as a daily use product.

The Ordinary Squalane Cleanser
4.0
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4 months ago

I had a great experience with this product, it's become a staple in my skincare drawer. It comes in standard tube packaging and looks creamy at first. You're supposed to rub it with your fingers...

The Ordinary Squalane Cleanser
4.0
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4 months ago

I had a great experience with this product, it's become a staple in my skincare drawer. It comes in standard tube packaging and looks creamy at first. You're supposed to rub it with your fingers...

The Ordinary Hyaluronic Acid 2%+B5
4.0
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4 months ago

I thought I'd struck gold when I discovered this product: A serum with Sodium Hyaluronate - a great humectant, yet without silicones, or fragrance, and at such a great price (almost impossible...

NIOD Flavanone Mud
5.0
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4 months ago

Yes this does sting! More so AFTER I've rinsed off, and that too only 7-8 minutes after applying a very thin layer. No pain no gain as someone once famously said, and for me it's worth the (mild,...

NIOD Flavanone Mud
5.0
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4 months ago

Yes this does sting! More so AFTER I've rinsed off, and that too only 7-8 minutes after applying a very thin layer. No pain no gain as someone once famously said, and for me it's worth the (mild,...

The Ordinary Niacinamide 10% + Zinc 1%
4.0
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4 months ago

I’ve been using The Ordinary Niacinamide 10% + Zinc 1% for a while, and overall, it has worked wonders for my skin. Although the texture is a bit slimy and can feel lumpy when applying, the results...

The Ordinary 100% L-Ascorbic Acid Powder
5.0
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6 months ago

A fantastic concept that delivers results! I add a small amount (a quarter of the spoon that comes with it) to any face/body moisturizer or serum and voila: I have a stable, freshly made and potent...