About the brand

DECIEM is a humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. DECIEM was founded in 2013 by “the beauty world’s most exciting disrupter”, Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed. After selling his first software company, many years later, Brandon’s frustration at the beauty industry remained and he set off to make a change in the beauty business. That change is DECIEM and we’re working really hard to continue Brandon’s vision for a better world of beauty.

http://deciem.com/

Overall rating
3.7
Created with Sketch.
64%
would repurchase
3.7
Created with Sketch.
Overall rating
64%
would repurchase

Latest Deciem Reviews

The Ordinary 100% L-Ascorbic Acid Powder
5.0
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a month ago

A fantastic concept that delivers results! I add a small amount (a quarter of the spoon that comes with it) to any face/body moisturizer or serum and voila: I have a stable, freshly made and potent...


The Ordinary Retinol 0.5% in Squalane
3.0
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2 months ago

After a disastrous experience with ROC's Retinol night treatment some time back (which came been highly raved about online), I decided to give The Ordinary's a shot. Although 'supposedly' more...

The Ordinary Retinol 1% in Squalane
5.0
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2 months ago

THE most effective product I've used so far for KP (chicken skin) on my upper arms. For some odd reason I can't use this on my face without breaking out, despite starting on the relatively mild...

The Ordinary Caffeine Solution 5% + EGCG
4.0
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2 months ago

It boasts 5% caffeine which makes this good for brightening the eye area, and reducing any puffiness. Sold already! Surprisingly, this is a yellow tinted serum with an almost gel-like consistency...

The Ordinary Glycolic Acid 7% Toning Solution
5.0
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4 months ago

I’m not generally a fan of toners, but since using this, my skin has been looking brighter, calmer and the texture more refined. Some days I feel like I don’t even want to put makeup on as my skin...

The Ordinary AHA 30% + BHA 2% Peeling Solution
5.0
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5 months ago

For a peel this is very good value and great at getting rid of flakey patches and uneven texture. I love glycolic acid and salicylic for their skin benefits and this combines them both. Yet the...

Hylamide C25 Stabilized Vitamin C Booster
3.0
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5 months ago

I first used this under my moisturizer every night (I never use Vitamin C in the AM) for 3 months straight, and after that it was more on/off, in between trying out other products. Not in any of...

The Ordinary Niacinamide 10% + Zinc 1%
5.0
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from

7 months ago

Although it’s only 30ml, the lightweight oil formulation allows me to generously cover my entire face (which is on the larger side) with just 1 drop. As I become more concerned with blemishes and...

The Ordinary Glycolic Acid 7% Toning Solution
5.0
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7 months ago

The packaging is incredible, and it's one of my favourite Ordinary products. Would not be without. Instant results but best used twice a week to avoid irritation. I follow it up with The Ordinary...