Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe. Source:

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73 products

1,286 reviews

63% would repurchase

Recent Deciem Reviews

Foundations -Deciem -The Ordinary Coverage Foundation

on 2/21/2018 12:13:00 AM


Beautiful real-skin finish
Hides all my freckles but somehow still looks natural
Easy to apply
Does not sink into pores or fine lines
Useful pump bottle
So cheap

Implied to be high coverage but it is medium (which I actually prefer but it's a bit sneaky)
Feels a bit drying
Sinks into my (admittedly intense) mouth-nose smile lines. Probably not best for those with deeper wrinkles

It's so weird to me that there are SO MANY bad reviews - I'm even wondering if they changed the formula! I bought it January 2018.
This is the only liquid foundation that has ever worked for me, ever. The Ordinary Coverage foundation looks like my skin, but flawless. You can't even tell I'm wearing foundation, but my skin is smooth and blemish-free. I bought the palest shade and it suits perfectly. I wear it with the High Adherence Primer by TO, and no powder over the top. I actually tried it with powder and it looked very dry. I will try setting spray in the near future. I find this stays all day, and I even have trouble getting it off.

Before trying this foundation, I was literally at a loss. I thought I would never find foundation that looks good on me.
I do have to be honest and say the only non-drugstore foundation I've bought is the Benefit Hello Flawless and it was unbelievably bad. All the others are drugstore, like Rimmel, Maybelline, L'oreal, and nothing has ever worked. Like it doesn't even look like foundation, it's like I've smeared oily-but-dry cream over my face, and it comes straight off if I touch it. Interestingly, the problems I have with all other foundations are what a lot of people seem to be finding with The Ordinary. And I see a lot of reviews that say this is the only thing that works for them, so I'm wondering if it's suited to a very specific skin type.

I have given 4 instead of 5 stars because it's really medium coverage and they imply it's high (although I went back to the site and they don't actually say it outright; they actually say it "avoids a heavy makeup look"). It also feels a bit drying on my skin, though it still looks smooth. I wouldn't recommend it for people with more than medium-dry skin. Given the price I should probably bump it up to a 5 but I almost never give full marks. And it definitely oxidises, but it just happens to oxidise to my perfect skin colour lol

1 of 1 people found this helpful.

Treatments (Face) -Deciem -NIOD Copper Amino Isolate Serum

on 2/20/2018 9:02:00 PM

I am close to 50 and very skeptical of BS skincare claims. I hate to see women waste their hard-earned money. The main thing I noticed when I started using this stuff is that all my red acne marks lighten within a couple of days (I usually have much slower skin healing, so this was a marked change). Any zits would dry and heal quickly in a non-flaky, non-overly dried out way. My skin tone looks really fresh and more even. Not sure about any changes to texture. Last night, I tried using this right after micro needling and it seemed to be a good match, certainly more powerful than any other copper product I've used. I looked very sunburnt that night and the next morning, but skin texture looked plump and radiant.

1 of 1 people found this helpful.

Treatments (Eye) -Deciem -Niod Fractionated Eye Concentrate

on 2/19/2018 8:47:00 PM


I cannot live without this product! For all those that have negative experiences with it I just don’t understand how. I did have to stop using it to see how good it was and can now never be without it. It took care of the puffiness under my eyes somehow, my fine lines are gone and any wrinkles greatly diminished and no discolouration under my eyes anymore. How this serum does it still amazes me, if you used it for a month and didn’t see results give it another few weeks all good products take time unless your doing Botox which is immediate gratification. Love it, expensive for my budget but I cannot be without it!

1 of 1 people found this helpful.

Treatments (Face) -Deciem -The Ordinary Buffet

on 2/19/2018 8:38:00 PM


I’m 43 with combination skin and I was looking for an anti-aging serum to use with the skin care routine I’ve been using for years. I tried this one because of the price and was pleasantly surprised ! I’ve been using it for 3 weeks now and already see a difference. Texture is perfect for me as my skin needs more moisture than it used too, especially in the winter when it tends to dehydrate. Great product that won’t ruin my budget. Really impressed and will buy again for sure !

2 of 2 people found this helpful.

Treatments (Face) -Deciem -The Ordinary Niacinamide 10 Zinc 1

on 2/19/2018 3:09:00 PM


I apply a tiny drop of this to cover my entire face and it helps keep me matte throughout the day. It helps soothe active pimples but I don't believe it does anything to prevent them. This is a great serum. I rotate this with their salicylic acid at night. Will keep buying.

2 of 2 people found this helpful.

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