All these years I resisted. $20 for a sponge? Really, how could it be worth it? But one day I came across a sale/deal on the Too Faced website, some other products along with this for a great deal, and now I can't imagine ever being without a Beauty Blender again. I used the Real Techniques sponge before, and I thought it was good. Now I joke that using that sponge after using this amazing one is like hitting my face with a brick. Yes, that's an exaggeration, but it really does feel hard now compared to this. It is so soft, and it blends my makeup so well. It just does wonderful things. I find it pretty easy to clean. I like the liquid Blender Cleanser the best, but it cleans up fine with other cleaners. The Blender Cleanser is just my favorite because it cleans well and rinses out really easily. Anyhow, I will try to find ways to get a deal on the Beauty Blender (getting it in a set, sales, coupons), but would I pay $20 for it on it's own? Yep. Obviously, it's overpriced. But sometimes something overpriced is worth it, and this is one of those things.