About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/

Overall rating
3.7
Created with Sketch.
62%
would repurchase
3.7
Created with Sketch.
Overall rating
62%
would repurchase

Latest IT Cosmetics Reviews

Tightline Full Lash Length Black Mascara Primer
5.0
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13 days ago

The packaging is a little weird because no matter how many times I use it I always pull out the wrong end. The brush is on the longer side of the tube. I have this is waterproof and it a subtle...


Your Skin But Better Foundation + Skincare
4.0
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22 days ago

I tested out this foundation about a month ago for my YouTube channel (search ‘Chloe Luckin’) and thought that it looked very nice and natural on the skin and made my skin look beautiful and...

YOUR SKIN BUT BETTER CC+ SPF50+
2.0
Created with Sketch.

a month ago

I was keen to try this because it has been promoted on social media as being good for skin prone to acne and rosacea. I have to say I completely disagree and am annoyed at these claims. The...