IT Cosmetics

IT Cosmetics

About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/
Overall rating
3.7
Created with Sketch.
62%
would repurchase
203
products
2,767
reviews
3.7
Created with Sketch.
Overall rating
62%
would repurchase
203
products
2,767
reviews

Latest IT Cosmetics Reviews

Tightline Full Lash Length Black Mascara Primer

Tightline Full Lash Length Black Mascara Primer
5.0
Created with Sketch.
from
pualonnie

13 days ago

The packaging is a little weird because no matter how many times I use it I always pull out the wrong end. The brush is on the longer side of the tube. I have this is waterproof and it a subtle...

Photo 1

Your Skin But Better Foundation + Skincare

Your Skin But Better Foundation + Skincare
4.0
Created with Sketch.
from
Chloeluckin

22 days ago

I tested out this foundation about a month ago for my YouTube channel (search ‘Chloe Luckin’) and thought that it looked very nice and natural on the skin and made my skin look beautiful and...

YOUR SKIN BUT BETTER CC+ SPF50+

YOUR SKIN BUT BETTER CC+ SPF50+
2.0
Created with Sketch.
from
missirresponsible

a month ago

I was keen to try this because it has been promoted on social media as being good for skin prone to acne and rosacea. I have to say I completely disagree and am annoyed at these claims. The...