About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/

Overall rating
3.7
Created with Sketch.
62%
would repurchase
3.7
Created with Sketch.
Overall rating
62%
would repurchase

Latest IT Cosmetics Reviews


Bye Bye Under Eye Concealer
4.0
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a month ago

I was struggling with concealers, the ladies at Ulta suggested this because of my dry under eyes and wrinkles over the Tarte shape tape. I purchase a tube in 21.5 Medium Nude. I wanted a concealer that was waterproof, transfer proof, full coverage, and no creasing in my wrinkles. The container said that so I purchased it. This is a thick formula that takes some getting use to. Really need to apply with your fingers so that you can warm the product up. I use my ring finger and dab into my under eye area after moisturizing. I really like how it melts into my undereyes. It is very tacky and requires to be set with a powder. It does feel moisturizing under the eyes, but also heavy. In my opinion this is not full coverage unless you really pack it on, but then it looks cakey. I have severe allergies and after an entire day of runny eyes, this concealer is gone. It is not good for covering blemishes on the face because it is so thick and sticky, just does not sit right under or over my foundation. A single tube has lasted me a year and well after a year, I am done with this concealer and I am moving onto another brand. PRO: container lasts long time CON: not waterproof or full coverage

Bye Bye Under Eye Concealer
4.0
Created with Sketch.

a month ago

I was struggling with concealers, the ladies at Ulta suggested this because of my dry under eyes and wrinkles over the Tarte shape tape. I purchase a tube in 21.5 Medium Nude. I wanted a concealer that was waterproof, transfer proof, full coverage, and no creasing in my wrinkles. The container said that so I purchased it. This is a thick formula that takes some getting use to. Really need to apply with your fingers so that you can warm the product up. I use my ring finger and dab into my under eye area after moisturizing. I really like how it melts into my undereyes. It is very tacky and requires to be set with a powder. It does feel moisturizing under the eyes, but also heavy. In my opinion this is not full coverage unless you really pack it on, but then it looks cakey. I have severe allergies and after an entire day of runny eyes, this concealer is gone. It is not good for covering blemishes on the face because it is so thick and sticky, just does not sit right under or over my foundation. A single tube has lasted me a year and well after a year, I am done with this concealer and I am moving onto another brand. PRO: container lasts long time CON: not waterproof or full coverage

Bye Bye Foundation Full-Coverage Moisturizer with SPF 50+

Have been using this for a few days now, and so far I like it. On the pro side, the color is forgiving (am wearing medium and is a teeny bit on the yellow side on winter pale skin--will be fine when weather warms up), it wears well, has a high spf, contains interesting 'good for you' ingredients/no breakouts so far, and looks more professional than just a tinted moisturizer. It hasn't caked under my eyes or emphasived pores, looks natural and glowy. Cons: you have to work fast to apply this as formula is a bit thick and dry. Am adding a touch of moisturizer now to give it more slip. Am also not excited about the brush (came with the HSN deal) as a way to apply this. Fingers are quicker and make it easier to warm up the product. Overall it's a good thing and am glad I found this!

Bye Bye Foundation Full-Coverage Moisturizer with SPF 50+
4.0
Created with Sketch.

a month ago

Have been using this for a few days now, and so far I like it. On the pro side, the color is forgiving (am wearing medium and is a teeny bit on the yellow side on winter pale skin--will be fine when weather warms up), it wears well, has a high spf, contains interesting 'good for you' ingredients/no breakouts so far, and looks more professional than just a tinted moisturizer. It hasn't caked under my eyes or emphasived pores, looks natural and glowy. Cons: you have to work fast to apply this as formula is a bit thick and dry. Am adding a touch of moisturizer now to give it more slip. Am also not excited about the brush (came with the HSN deal) as a way to apply this. Fingers are quicker and make it easier to warm up the product. Overall it's a good thing and am glad I found this!