About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/

Overall rating
3.7
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62%
would repurchase
3.7
Created with Sketch.
Overall rating
62%
would repurchase

Latest IT Cosmetics Reviews

Your skin but better
5.0
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7 days ago

My new fave winter foundation. So many colors to match. Good coverage, creamy texture, lasts all day.


Brow Power
4.0
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12 days ago

Easy to use and great staying power.

YOUR SKIN BUT BETTER CC+ SPF50+
3.0
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16 days ago

I had recently ran out of my everyday CC cream by 'Juice Beauty' - the ONLY CC cream I've ever repurchased, and had a small tube (the one that retails around $15 USD) of this - a product I've heard...