IT Cosmetics

IT Cosmetics

About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/
Overall rating
3.7
Created with Sketch.
62%
would repurchase
172
products
2,753
reviews
3.7
Created with Sketch.
Overall rating
62%
would repurchase
172
products
2,753
reviews

Latest IT Cosmetics Reviews

Your skin but better

Your skin but better
5.0
Created with Sketch.
from
tiggerhks

7 days ago

My new fave winter foundation. So many colors to match. Good coverage, creamy texture, lasts all day.

Brow Power

Brow Power
4.0
Created with Sketch.
from
tiggerhks

12 days ago

Easy to use and great staying power.

YOUR SKIN BUT BETTER CC+ SPF50+

YOUR SKIN BUT BETTER CC+ SPF50+
3.0
Created with Sketch.
from
summerseabreeze

16 days ago

I had recently ran out of my everyday CC cream by 'Juice Beauty' - the ONLY CC cream I've ever repurchased, and had a small tube (the one that retails around $15 USD) of this - a product I've heard...