About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/

Overall rating
3.7
Created with Sketch.
62%
would repurchase
3.7
Created with Sketch.
Overall rating
62%
would repurchase

Latest IT Cosmetics Reviews

Your Skin But Better Foundation + Skincare
5.0
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from

9 days ago

I like this a lot. I've tried a gazillion foundations (often samples) and I thought this was different from any other. It has the prettiest natural looking finish. That's the main draw and it...


Confidence in an Eye Cream
3.0
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22 days ago

This cream is ok. I don't have strong opinions about it. The texture is nice, it's hydrating, no strong smell, does ok under makeup and doesn't break me out, so that might be enough for many people...

YOUR SKIN BUT BETTER CC+ SPF50+
4.0
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2 months ago

Small amount with good coverage. The texture is light so my skin can sorta breath. It was my first time using a CC cream and it stays on for a long time. And also a delight to see SPF50.