About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/

Overall rating
3.7
Created with Sketch.
62%
would repurchase
3.7
Created with Sketch.
Overall rating
62%
would repurchase

Latest IT Cosmetics Reviews


Brow Power
1.0
Created with Sketch.

13 days ago

I have this in the Universal Taupe color which is actually a reddish brown color, so not taupe at all. The oval tip is an interesting idea and if this brow pencil wasn't so dry and waxy it might...

Brow Power
1.0
Created with Sketch.

13 days ago

I have this in the Universal Taupe color which is actually a reddish brown color, so not taupe at all. The oval tip is an interesting idea and if this brow pencil wasn't so dry and waxy it might...

Superhero Elastic Stretch Volumizing Mascara
3.0
Created with Sketch.

2 months ago

I was given a small size as a gift and the results were excellent. I got Long length and curl to my short, down turned lashes. I have always used drugstore mascara but I decided to splurge and...