About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/

Overall rating
3.7
Created with Sketch.
62%
would repurchase
3.7
Created with Sketch.
Overall rating
62%
would repurchase

Latest IT Cosmetics Reviews

Confidence in a Gel Lotion
5.0
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a day ago

This one is INCREDIBLE. I don't prefer using creamy oily moisturizers because my skin is so oily. And this lotion works! Probably because it's a gel type product. It feels light and fresh after...

Confidence in a Gel Lotion
5.0
Created with Sketch.

a day ago

This one is INCREDIBLE. I don't prefer using creamy oily moisturizers because my skin is so oily. And this lotion works! Probably because it's a gel type product. It feels light and fresh after...


Confidence in a Gel Lotion
5.0
Created with Sketch.
from

a day ago

This is my go-to daily moisturizer in the last year or so after having used DDF Ultra-Lite Oil-Free Moisturizing Dew for years and belif The True Cream Aqua Bomb just prior to Confidence in a Gel. ...

Confidence in a Gel Lotion
5.0
Created with Sketch.
from

a day ago

This is my go-to daily moisturizer in the last year or so after having used DDF Ultra-Lite Oil-Free Moisturizing Dew for years and belif The True Cream Aqua Bomb just prior to Confidence in a Gel. ...

Bye Bye Pores Pressed Blush - Naturally Pretty
4.0
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a month ago

The color, Naturally Pretty, is great. It's truly a cross between peach-pink. It's very pigmented, but still easy to work with. I don't really know about the "Bye Bye Pores" claim--I don't...