IT Cosmetics

IT Cosmetics

About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/
Overall rating
3.7
Created with Sketch.
62%
would repurchase
512
products
2,809
reviews
3.7
Created with Sketch.
Overall rating
62%
would repurchase
512
products
2,809
reviews

Latest IT Cosmetics Reviews

Superhero Elastic Stretch Volumizing Mascara

Superhero Elastic Stretch Volumizing Mascara
5.0
Created with Sketch.
from
wildchipmunk

8 days ago

I've been on this site since I was a young one. Youngish, anyway, My lashes are worse than ever: thin and sparse. I think there are about five of them. This mascara makes it appear as if I've...

Bye Bye Under Eye Concealer
3.0
Created with Sketch.
from
mka87

19 days ago

Concealers / IT Cosmetics

Bye Bye Under Eye Concealer

I thought I was going to love this as it’s beautifully hydrating and full coverage without being “instagram makeup”. Truth is…this is almost too moisturizing. Over the course of the day, the...

Bye Bye Under Eye Concealer

Bye Bye Under Eye Concealer
3.0
Created with Sketch.
from
mka87

19 days ago

I thought I was going to love this as it’s beautifully hydrating and full coverage without being “instagram makeup”. Truth is…this is almost too moisturizing. Over the course of the day, the...