IT Cosmetics

IT Cosmetics

About the brand

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

https://www.itcosmetics.com/
Overall rating
3.7
Created with Sketch.
62%
would repurchase
514
products
2,821
reviews
3.7
Created with Sketch.
Overall rating
62%
would repurchase
514
products
2,821
reviews

Latest IT Cosmetics Reviews

Brow Power
1.0
Created with Sketch.
from
flairgirl8

13 days ago

Brows / IT Cosmetics

Brow Power

I have this in the Universal Taupe color which is actually a reddish brown color, so not taupe at all. The oval tip is an interesting idea and if this brow pencil wasn't so dry and waxy it might...

Brow Power

Brow Power
1.0
Created with Sketch.
from
flairgirl8

13 days ago

I have this in the Universal Taupe color which is actually a reddish brown color, so not taupe at all. The oval tip is an interesting idea and if this brow pencil wasn't so dry and waxy it might...

Superhero Elastic Stretch Volumizing Mascara

Superhero Elastic Stretch Volumizing Mascara
3.0
Created with Sketch.
from
seaswan

2 months ago

I was given a small size as a gift and the results were excellent. I got Long length and curl to my short, down turned lashes. I have always used drugstore mascara but I decided to splurge and...