IT Cosmetics Superhero Mascara

This mascara is disappointing unfortunately. It's a very 'wet' formula and as a result looks clumpy when applied. I do quite like IT Cosmetics products in general however was disappointed after applying this. I wouldn't really recommend it.

Unlike the eyeliner I'm not a fan of this mascara. The design is cute but the formula just doesn't work for me. It doesn't volumize or lengthen for me. Also flakes on me

Great mascara.. rich black and lovely. Easy to apply with a gorgeous brush. I can get every lash. It's long lasting and non-irritating as I am a contact wearer. LOVE!

I heard so many great things about this mascara. This is an ok volumizing mascara but didn't do much for me for length. It builds very quickly but it's a clumpy mess. When it's fresh, it's very messy, thick, but still wet. When it dries out a bit, it's less messy but then flakes as you apply it. Every layer has a shower of flakes that come down onto your face. Easy …Read more

This had such rave reviews I had to try it. Well it got "gloppy" after about a week. I have noticed smudging as well. So I can either go back to Covergirl for 1/3 of the cost and no smudging or glop or continue paying $24 for this inferior product. *heading to Walgreens*

Edit 4/27/19: flakey. Little black crumbles falls down after product dries out a few weeks into use. No.

Lashes in a flash. I am able to get this on and looking fab as quick as Clark Kent can change into Superman in the phone booth. Brush is fluffy and convex, just like the packaging. Heroically lengthens and volumizes. The formula is Spidey strong too. Removes easy too. What’s not to …Read more

Bought this 50% off during the Ulta sale and upon use I'm ready to return. It is so, so wet and clumpy!! It looks horrible. I used it on top of my usual CG Clump Crusher Extension- just lightly touched my lashes and they stuck together. Ick. I don't have time for a mascara to 'age' until it can be used. Especially one that is $24 full price! It's going back!

Nothing very special, though I was excited to try it. Seemed to clump much too quickly, though at least it didn't flake and cause raccoon eyes.

This mascara is my new love affair. I wait until my look is done, and this mascara is like the icing on the cake. Overall, I am really enjoying ITs cosmetics. I have the sample size but im definately going to pick up a regular size..maybe. Sometimes the smaller sizes are better because they wont dry out or get clumpy over time.

I used to be a fan of Lash Paradise, and I still use it …Read more

I bought this during the holiday Ulta sale, and i'm pretty glad I got it for cheap.

Brand new, it's so wet it gets absolutely everywhere. i kept getting it on my eyelid, and it was just...bleh. i really didn't like it.

after a while it dried out a bit and was much better, was making my lashes really full/volumized, slightly longer, and holds a curl. But …Read more