Beautyblender was created in 2002 by Rea Ann Silva, a makeup artist who worked as a makeup department head for one of the first television shows shot in HD. The sponge was invented to allow for a flawless foundation finish (aka the "airbrush effect"). It became widely available for purchase in 2007 and has sold 6.5 million sponges to date.

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13 products

1,091 reviews

78% would repurchase

Recent beautyblender Reviews

Misc Beauty Tools -beautyblender -All About Face Kit

on 2/23/2018 6:27:00 PM


This review is for a kit that contains the original pink foundation sponge, a gray blusher sponge, a mini highlighting/eyeshadow sponge and a sample size cake of solid beautyblender cleanser. Recently it was time for me to replace my staple "pink" sponge, and it occured to me that I have been using the beautyblender for 10-11 years! It's crazy how time flies. I remember way back when the now-ubiquitous ellipticle tool first hit the markets, I, like just about everybody else, thought, "Who would pay $20.00 for a piece of foam?" How naive we were in those days; long before the Clarisonic, at-home-cordless airbrushing devices, Kinetic toning systems, and Tria became household words. I still don't have any of those devices, and I have makeup brushes that are older than a couple of my kids, so, obviously I'm not caught up easily in trends. The beautyblender sponge, however, isn't a trend as much as it is an excellent, practical, extremely useful implement. The foam it's made of is patented, so if you try cheap knockoffs of beautyblenders, you won't get a sponge that's anything like the genuine product. You will get what you pay for. I use the pink beautyblender for applying my foundation. It's fast, easy, and, because the foundation does not absorb into the sponge, my foundations last me much longer. I wash my sponges immediately after use, and, with cleaning and care, one sponge will easily last up to 4 months. I had not purchased any of the smaller sponges before this kit, but they feel less dense than the pink one. It makes sense that they are dense, because they are used for makeup that is not applied in heavy concentrations. I'm not sure if they will last more than a month or two. That being said, I love the way they work. The little one is especially wonderful because it makes it impossible to over-do concealer! I rarely wear concealer, mainly because I feel like it looks so obvious. However, this little sponge (wet, of course), makes even my Amazing Concealer (which is quite heavy), look like skin! It is wonderful for applying foundation/concealer/even powder beneath eyelashes and in inner eye corners. It's perfect for covering those blemishes I guess I'll never outgrow getting, without getting concealer all around the blemish, where I don't want it. The blush brush is especially great with my Cha Cha tint. FINALLY, I can apply this liquid on my cheeks without using too little, too much, staining my fingers, etc. I wash my sponges right after use, and all the the makeup comes out of them. (Cheaper versions of this sponge stay stained, and they look so gross I would never use them more than once). These sponges don't retain water so they dry really quickly, shrinking down to their surprisingly tiny sizes. They look like "new" until the time it comes to replace them, when they start to fade, look worn, and sometimes peel a bit. Even though I have yet to spend hundreds of dollar on a clarisonic, or spring for a single botox injection, I am happy to pay $20.00 for one sponge, (or $42.00 for this kit), because it gives me a way to have perfect makeup application every day. People rave at me about my "beautiful" skin...I don't have beautiful skin. But I know how to put on foundation so it's invisible!

Misc Beauty Tools -beautyblender -Pure Beauty Blender

on 2/16/2018 5:41:00 PM


Editing to add: There are cheaper dupes now and Sephora no longer has the monopoly on beauty sponges! I will note I have read a lot on the internet about some dupes being garbage so avoid the dollar store options. It's weird that there'd be any difference between sponges but I suppose maybe the material and denseness of the sponge is important. Real Techniques and Loreal are getting a lot of love for their knock offs.


Welp, I might get a lot of downvotes for not loving this cult-classic beauty product. In fact...I hate it.

God there are just so many things wrong with this.

-Absorbs skincare. I am pale and skincare obsessed. This does absorb sunscreen. It's a damp sponge pressing into the skin. I only know for a fact it does because I monitored mine while wringing it out everyday.

-Half of the product disappears into the sponge. I had to apply much more foundation to get the final look.

-Unhygienic if you're unwilling to wash it daily. Bacteria can breed even overnight. That's why some break out while using these or even find mold once cut in half. *If you take good care of yours though - this should not be an issue.* I think it's just common sense... even traditional make up brushes need to be washed on a consistent basis.

-My biggest issue with Beauty Blenders is they don't make my foundation look any better than applying with fingers. For the price, I better see a big difference.

I was disappointed.

SO MANY PEOPLE love this product so I understand I *am* in the minority here. It's still worth a shot, and may work for you way better than it did for me. But I thought I'd give my 2 cents on the matter. I kept trying to make it work for me, and in the end I threw it in the trash.

9 of 11 people found this helpful.

Misc Beauty Tools -beautyblender -the sponge


The real techniques sponge is just as good but I have a chanel fdtn brush I love so anyways I prefer my fingers. It warms the fdtn and can get every nook & cranny. Just personal pref! These sponges are good. But I could easily live w/o mine.

3 of 3 people found this helpful.

Misc Beauty Tools -beautyblender -Solid Cleanser

on 2/2/2018 9:57:00 AM


I saw some review of this soap saying that it doesn't clean very well, but I got to say that it's not true! I just finish washing my brushes and with one application it cleans all the foundation and powder that has holding on it.
I didn't know the existance of this beautyblender cleanser. I just find out when I decide to buy my first beauty blender and I bought a special pack online for 16€ with a beauty blender and this solid cleanser. The only thing I don't like about this soap is because it's a soap. I don't use it daily and I simply don't like it. It's not really acessible and it makes kinda hard to clean the brushes. And that's the reason I will not buy again and I don't give five stars.

Misc Beauty Tools -beautyblender -Blendercleanser

on 2/1/2018 6:58:00 PM


I got a little sample bottle, the liquid soap has a neutral scent and it works great. This gets all the stains out my beautyblender and all the color out my brushes easily. Would I repurchase? Yes if it was cheaper!

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