Eyeshadow Primer Potion

Urban Decay

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4.3

6285 reviews
81%
would repurchase
3.1/5
package quality
price range

description

This creamy eye primer keeps your eyeshadow crease-free, your eye color vibrant, and your application smooth. Formulated with polymer technology, this vegan beauty essential serves as the perfect base for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear. Cruelty-free. Vegan. Paraben-free.

ingredients

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

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    Reviews

    Reviews

    3.0
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    from
    Jillsav

    6 years ago

    Used this for years but always had to blot the eyeshadow pooled in my crease after 5-6 hours. Eyeshadow definitely lasts longer with this but on me still wears off after 8+ hours. Recently I...

    About reviewer (35 reviews)

    Age44-55

    SkinDry, Fair

    HairBrown

    EyesHazel

    2.0
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    from
    DianeL

    6 years ago

    I just tossed my last empty tube of this and will not be re-purchasing. The packaging is awful and it's overpriced. I hate the wand, it's really unsanitary. I see no difference in the Milani (...

    About reviewer (790 reviews)

    Age44-55

    SkinNormal, Fair-Medium, Warm

    HairBlond, Straight, Medium

    EyesBlue

    5.0
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    from
    Tessaviolet

    6 years ago

    i have this in the matte shade... this is the third eyeshadow primer I've used. i got the clinique lid smoothie (do NOT like at all) the Too Faced eye insurance and now this. honestly, some...

    About reviewer (15 reviews)

    Age25-29

    SkinVery Oily, Fair, Cool

    HairBrunette, Other, Other

    EyesBrown

    5.0
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    from
    angelabau

    6 years ago

    I have yet to find a dupe of this primer; but for now, I'm gonna keep buying it because it makes everything else I put on my eyes last longer + makes colors more vivid.

    About reviewer (2 reviews)

    Age25-29

    SkinCombination, Olive

    HairBlack

    EyesBrown

    4.0
    Created with Sketch.
    from
    blonde.mk@gmail.com

    6 years ago

    I have tried many generic brand eye shadow primers and once i started using Urban Decay’s primer potion, I was in love. It keeps my eyeshadow perfectly in place all day. It’s not too thick on my...

    About reviewer (2 reviews)

    Age19-24

    SkinOther, Other

    HairOther

    EyesOther

    1.0
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    from
    choosr2@gmail.com

    7 years ago

    It’s so thick, I cannot even smooth it out. Sticky and not easy to apply. Not for me again

    About reviewer (58 reviews)

    Age

    SkinOther, Other

    HairOther

    EyesOther

    5.0
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    from
    Mlennon9

    7 years ago

    This potion is the grail of all makeup. I told all of my friends about this primer and continue to do so. I LOVE IT. It lasts a REALLY long time too. I had one that lasted me YEARS and I used it...

    About reviewer (25 reviews)

    Age25-29

    SkinCombination, Tan

    HairBrown

    EyesBrown

    2.0
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    from
    Laurelwood

    7 years ago

    This is a great product. HOWEVER.. UD's new packaging for this item really sucks. It sucks so much that I am actually going to switch to Milani's eyeshadow primer which works just as well and is...

    About reviewer (549 reviews)

    Age25-29

    SkinOily, Fair, Warm

    HairBrunette, Straight, Medium

    EyesBrown

    3.0
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    from
    frgrl616

    7 years ago

    I've purchased and repurchased this over the years. Why on earth did they go back to the original packaging. I've only had my last tube for a little over a month and its already drying out. I...

    About reviewer (100 reviews)

    Age36-43

    SkinOily, Medium Brown, Not Sure

    HairBrown, Curly, Coarse

    EyesBrown

    5.0
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    from
    evc1989

    7 years ago

    I started with this eye primer and have never looked back. It does an astonishing job keeping eyeshadow, liner and mascara in place all day. I used to get crazy raccoon eyes by the end of the day...

    About reviewer (6 reviews)

    Age25-29

    SkinVery Oily, Fair, Warm

    HairBrown, Curly, Coarse

    EyesBrown

    4.0
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    from
    MisstinaaR

    7 years ago

    Amazing. Probably my favorite eyeshadow primer. I give it a 4 stars because the price and the packaging is kind of odd.. I usually just apply it to my finger and then to my lids rather than using...

    About reviewer (104 reviews)

    Age25-29

    SkinAcne-prone, Fair-Medium, Neutral

    HairBrown, Wavy, Medium

    EyesBrown

    5.0
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    from
    21savage

    7 years ago

    does its job. no flaws. you dont have to use a lot. prolongs my eyeshadow and sometimes i use it as glitter glue. i have never strayed away and have been using this product for almost 5 years on a...

    About reviewer (6 reviews)

    Age19-24

    SkinOily, Fair-Medium

    HairBrunette

    EyesBlack

    1.0
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    from
    PinkFlamingoGal

    7 years ago

    Burns like FIRE! A burning fire on my eyelid. As its burning you try to blend and it ends up drying into a smeared goopy mess. So, you've got your goopy fire eyelid, which now needs more shadow to...

    About reviewer (2 reviews)

    Age36-43

    SkinSensitive, Fair

    HairBlond

    EyesGreen

    4.0
    Created with Sketch.
    from
    pulitzer

    7 years ago

    Product works well to prevent creasing for me. But a squeezable tube like Milani's eyeshadow primer would function much better than UD's applicator. Considering its price, I would rather purchase...

    About reviewer (97 reviews)

    Age19-24

    SkinCombination, Medium, Warm

    HairBlack, Straight, Medium

    EyesBlack

    5.0
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    from
    Variaatio

    7 years ago

    I like this and this is the best eye primer that I have tried. I don't claim that this is perfect but close to it/haven't found better. It keeps my eye shadow on almost all day( about 11hours),and...

    About reviewer (21 reviews)

    Age30-35

    SkinCombination, Fair-Medium, Warm

    HairBlond, Other, Other

    EyesBlue

    3.0
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    from
    BelleKiss

    7 years ago

    Honestly this primer is just hype. Yes it keeps my eyeshadow on but more than a concealer can. I would save my money and buy something else

    About reviewer (8 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium

    HairBrunette

    EyesHazel

    5.0
    Created with Sketch.
    from
    keekz

    7 years ago

    AY CARAMBA i have tried and tried to find a replacement of this for the sole purpose that i hate having to run to Sephora to repurchase it. I have tried: Smashbox, Benefit, E.L.F. and a few others...

    About reviewer (85 reviews)

    Age25-29

    SkinCombination, Fair

    HairBrunette

    EyesBlue

    4.0
    Created with Sketch.
    from
    Whend1212

    7 years ago

    Works well for Keeping eye shadow and liner on. Liner stays on all day!

    About reviewer (12 reviews)

    Age36-43

    SkinCombination, Medium

    HairBlack

    EyesBrown

    3.0
    Created with Sketch.
    from
    XxiannA

    7 years ago

    It does make my eye makeup last a lot longer. But not the whole day, makeup does fade over time. Don't like the fact that this makes blending the shadows so hard. I tried Innisfree's primer...

    About reviewer (19 reviews)

    Age25-29

    SkinVery Dry, Fair

    HairBlack

    EyesBrown

    5.0
    Created with Sketch.
    from
    ccarebear344

    7 years ago

    HG eyeshadow primer. Product goes on smooth and dries quickly. Drastically extends the life of my drugstore and high end eyeshadows. I have extremely oily lids and this is essential for perfect...

    About reviewer (37 reviews)

    Age25-29

    SkinCombination, Fair

    HairOther

    EyesBlue

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