wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,249 products

27,507 reviews

75% would repurchase

Recent wet n wild Reviews

Foundations -wet n wild -Photo Focus Foundation

on 11/13/2018 3:00:00 PM


When I first bought this foundation and tried it out, I hated it. It looked dry and chalky and cakey and didn't have great coverage. I didn't understand what the hype was about and swore I'd never use it again. Then I realized the reason it looked so crappy and chalky was because the line runs extremely light, and I needed to go up at least 3 shades. Literally the same thing happened to me with maybelline fit me matte and poreless. I went out and repurchased it and it actually looks amazing, soft blurring matte finish that lasts all day on my oily skin. It's definitely in the top 5 best foundations at the drugstore, especially for the price.

2 of 2 people found this helpful.

Lipstick -wet n wild -MegaLast Lip Color - Bare it All

on 11/11/2018 8:18:00 PM


So disappointed in this. On so many google images it’s a beautiful nude. On me however, brunette NC25 ish, it goes full-blown orange! It’s actually shocking how different it looks on my lips compared to in the tube and on seemingly everyone else. It looks totally apricot/orange and makes my teeth look yellow. So glad it was cheap!

1 of 1 people found this helpful.

Eye Primer -wet n wild -PhotoFocus Eyeshadow Primer

on 11/11/2018 12:45:00 PM


I finally found it!!!! A drugstore eye primer that works just like the Urban Decay Primer Potion. I've been using it for over a week and I'm thrilled with it. There's no need to spend a lot of money on the other primer. No more silly wands to deal with!

1 of 1 people found this helpful.

Contour -wet n wild -Coloricon Contouring Palette

on 11/11/2018 4:26:00 AM


A little about my skin before I get onto the review: Very fair and cool toned (pink undertone) skin.
I bought Dulce De Leche because it looked cool toned in the pan but unfortunately the coolness of the contour powder reads orange on my skin even when swatched on my inner arm that is a white "fish belly" color (super fair, even more so than my face) it still pulled orange. I hate when this happens when it comes to a seemingly cool toned product.
Now, the quality of the product is good, it blends well, is super pigmented, both sides have a very smooth formula so 5 lippies as far as the quality of the powders go.
I find most contour products made seem to cater to light skin folks all the way to the medium skin end of the skin tone spectrum, leaving us very fair and super deep folks out of the thought process when it comes to making decent contour products for us which is unfortunate.
This WnW Contouring Palette will be heading to Project Beauty Share so it's not a total loss, just not for me as far as contour goes.
I'm guessing because of how pale I am I benefit from a grey contour powder which has been my feeling all along. I have LA Girl Just Because heading my way so hopefully that will better suit my very fair, cool toned skin.
Contour products I've tried in case anyone is interested from a very fair person's experience trying to find decent contour products:
Nyx Taupe, this pulls extremely rosy (pink) on me but swatched on my inner arm it has a purple hue to it, doesn't look the best like it does on light skin tones versus my super fair skin.
Victorious from Addictive Cosmetics (a Chanel Notorious dupe is their claim), this ended up going bad within 2 weeks of purchase, it started smelling like crayons which really peeved me off. This is a little less rosy than Nyx's Taupe but can still pull a tiny smidge rosy on me unfortunately but overall it wasn't too bad of a color on me. I did end up throwing this away because it went bad.
Nyx Wonder Stick in Light, too rosy but does have a taupe (slightly purple) tone to it. Once blended out, it blends into nothing so I advise not even entertaining the thought of trying this. Again, undertone is rosy or what makeup companies like to call "taupe." Lazarus from KvD Shade & Light Eye pulls a yellowy bronze color on me so it's not a true contour color on me like it would have you believe it would be in the pan.
Shiro Cosmetics Do Your Research. This is a true gray color, hallelujah! This is amazing as a contour for the super fair, sample size is very generous imo if anyone is interested in trying a sample size before you buy. A true cool toned grey, no odd "taupe" color (*cough* I mean rosy or purple) to be had here, this is is a straight up natural shadow in a jar for the super fair. Doesn't pull any odd, off putting colors on me like purple, orange or rosy. All I get is a true natural looking shadow on my face from this. This powder is super pigmented, a little goes a long way and it blends so easily on the skin. For now I will say this is my HG contour powder but I'm always on the hunt for new grey contour products for my super fair skin. I can't wait to get LA Girls Just Because in the mail.

1 of 1 people found this helpful.

Bronzers -wet n wild -Color Icon Bronzer - Reserve Your Cabana

on 11/8/2018 9:05:00 PM


I heard about this on every makeup forum, every youtube guru insisted on it, and so I finally talked myself into trying it. You get a great deal of product for the price. It is easy to apply. I just was expecting more out of it. Everyone had talked it up to sound like it was the perfect substitute for Hourglass ALP and I wanted that "lit from within" glow that they claimed this would bring. It didn't. It felt like dry powder. It looked chalky. There is nothing inherently wrong with the product, I tried it several ways and with several different application methods, I just should have held off.

1 of 1 people found this helpful.

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