wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,251 products

27,565 reviews

75% would repurchase

Recent wet n wild Reviews

Eye Primer -wet n wild -PhotoFocus Eyeshadow Primer


I really love this eyeshadow primer. I've had it for a couple of months now and have included it in my daily routine.

it really helps with oily eyelids, my oily eyelids usually crease the eyeshadow an hour into wearing it. with this primer, it lasts long into the night. it makes your eyelid feel super soft, in addition, it has a bit of colour to it, which means that it hides my veins and redness on the lids.

it does make your eyelid feel a bit stiff if you don't put it in the right place (i.e. where your eyes crinkle when you smile), and if you accidentally get any on your undereye area it makes your concealer look cakey.

it does not work well with liquids, such as concealer or foundation, it makes it look cakey.

lastly, it dries really fast and does not crease at all.

Highlighters -wet n wild -MegaGlo Hello Halo Liquid Highlighter

on 1/22/2019 5:29:00 PM


Im rating this a full 5 because I have discovered another use for this product. Firstly, as a highlighter, I do love the applicator and the shimmer payoff it gives for a highlihghter. It dries quickly and leaves a beautiful Glow on the face. You can apply wherever you want it, high cheek bones, nose, chin and mostly, for a Quick on the go when I don't feel like doing a full face, I dab some on me lids and it gives a beautiful and simple eyeshadow look. When I want something quick, I smear on my cheeks and eye lids and I am out the doorquickly and my face is Glowing and looks refreshed. You cant beat this for the price point, I actually own one in every color. WIN WIN WIN!!

3 of 3 people found this helpful.

Lipstick -wet n wild -MegaLast Liquid Catsuit Matte Lipstick - So Noir Cool


Absolutely fantastic black liquid lipstick!

So Noir Cool is an inky black shade that looks SO gorgeous. It's fairly opaque, though I do sometimes throw on an extra coat to make it extra dark. The formula is consistent with the rest of this range; it's non-drying compared to most liquid mattes, lasts for ages (unless you eat something oily), and applies over itself nicely when touchups are needed. I don't find that this wears too terribly from the inside rim of my lip, which is a problem my lips tend to be prone to.

The packaging is similar to the Jeffree Star liquid lipsticks. The doefoot applicator is notched, making for easy application, and the cap feels secure. It's a nice, heavy tube that doesn't feel cheap.

At $5 a pop, I'd pick this over KVD "Witches" any day, as "So Noir Cool" outperforms it in every aspect (and WnW is a brand I don't mind supporting, as opposed to KVD which I have chosen to no longer purchase). I've definitely found my new holy grail black lipstick!

3 of 3 people found this helpful.

Lipstick -wet n wild -MegaLast Metallic Liquid Catsuit Liquid Lipstick

on 1/21/2019 11:26:00 AM


Ok I just started wearing makeup again after 5 yes, so it is really starting over again like I am 14 yrs old! (I am now 53). When I used to wear makeup before I was Revlon Color Stay EVERYTHING... I loved that stuff... foundation lasted all day, thru rain, sweat, whatever until I took it off! But now with all these new brands around that where not around before I wanted to give some of them a try. I have started with Wet N Wild, obviously because of the price point. Reviewed the Photo Focus Foundation and won't be buying that again. Now, this lipgloss. First of all, mine was not metallic... just Megalast Liquid Catsuit in "Give me Mocha" #925b. The color I absolutely adore! It is the perfect color for me...with mocha in the title you'd think it was a brownish color but is actually a nice wine type color. If I had to choose by name alone I would never had picked it up, but I am glad I did. Now I thought it would be very long lasting like CoverGirl Outlast Lip Gloss, but it is not that good. It is good if you don't eat anything, but as soon as you eat, bye bye Catsuit. But, because the price is right and I adore the color I will probably purchase it again, but I will see if Color Stay has a similar color because Color Stay stays on no matter what! You can eat greasy ribs or lobster doused in butter and that stuff does not come off unless you take it off. But all in all, this was good too, just not the staying power of Cover Girl Outlast.

2 of 2 people found this helpful.

Foundations -wet n wild -Photo Focus Foundation

on 1/21/2019 11:00:00 AM


I am 53 yrs old with combo skin. I have not worn makeup in 5 years but have a big ski Vaca coming up so decided to get some makeup and get used to wearing it again... I also missed the "girly" feeling of getting dolled up. I started asking around about foundations and a couple of people raved about this...then I read the reviews here and it said just like Revlon Color Stay, but better! Now that really excited me because before I quit wearing makeup Color Stay was my go to, I used it for years and loved it. I got this in Cream Ivory and the color was a good match. It definitely is matte, so much so you don't have to use powder, but, I don't know if it is because I am older now, use to have oily skin but now I consider it normal, but this got cakey around and under my nose, but it looked pretty good on my cheeks, but didn't hide some big pores I have. Oh, also got very cakey under my eyes which I can't have now that I have some wrinkles under my eyes. I think this would be an awesome foundation for someone with VERY oily skin. Too bad, because I had high hopes☹️. Today I bought some Maybelline Fit Matte, No Pores. I will rate that in a few days. If that does not work for me I guess I am going to have to try some foundation for aging skin... maybe Cover Girls that has the Oil Of Olay.

1 of 1 people found this helpful.

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