wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,236 products

27,258 reviews

75% would repurchase

Recent wet n wild Reviews

Eyeliner -wet n wild -MegaLiner Liquid Eyeliner Dark Brown

on 5/22/2018 12:09:00 PM


This stuff is an amazing value. I think it's normally about $3 or $4 but it's on sale often enough where I get it for less than $2. It's worth full price, however.

I've tried a few colors out of this line but do prefer the dark brown. It's deep enough so it looks close to black, but is a little less intense. I tend not to do much with a dramatic cat eye, but I like to apply a thin stripe of this on the outer half to outer third of my top eyelid to make my eyelashes look a bit fuller. Sometimes I just use a tiny stripe, but other times I'll add a bit more for drama. Worn alone with mascara it does fake a fuller lash look for me, but I also use it with eyeshadow (on top or underneath, depending) for a little more impact, or to work a light smokey eye look. The brush applicator -- well, it looks more like a rubbery pointer -- lets me get precision, but again, I don't often do a dramatic cat eye. It's tiny enough, however, that I can start small and build up, if I want.

Staying power is pretty good. If I make a mistake while applying it's easy to fix with a Q-tip, but I have slept with a bit of this on overnight, just out of curiosity, and it didn't smudge. (Not that I'd do that all the time, but again, I was curious.)

Coupling the price and the performance, this is a superb drugstore find, and I find it works better than a lot of pricier options.

2 of 2 people found this helpful.

Polishes -wet n wild -1 Step Wonder Gel

on 5/19/2018 10:53:00 PM


Really not a big fan of these - streaky, doesn’t wear well. There’s a deep red that I like that I can’t remember the name of , but the lighter colors were awful to apply evenly and I tossed the two I tried.

Lipstick -wet n wild -MegaLast Lip Color

on 5/18/2018 10:27:00 AM


I swear....I'm OBSESSED with this line of lipsticks! Spiked with Rum roped me in, then In the Flesh, now I have the Mocha-licious shade, and I love them all! Mocha-licious is a lovely brown with some rosy tones to it (darker than I expected, but I love it!). In the Flesh is a YLBB pink. Spiked with Rum is a deeper rum shade that is the perfect dark(ish) shade that's still not too garish for work. It's hard to describe Spiked with Rum. It's like pink, red, plum, and brown mixed together, I swear! I apply these over Burt's Bees lip balms and I find that they last quite a long time. They don't dry my lips out either and I reapply through the day, after meals, etc. I'm in love!

4 of 5 people found this helpful.

Foundations -wet n wild -Photo Focus Foundation

on 5/18/2018 5:29:00 AM


as someone with oily, textured skin, i don't love this foundation. i don't have much overall redness to conceal so this does an okay job of evening out my skin tone, but it's INCREDIBLY cakey and does not build well over itself. when i wear this i have to finish concealing any hyperpigmentation with a complementary concealer, which isn't the worst thing in the world, but i have used other foundations that build much better than this (and concealer is expensive when you use it to conceal as much of your face as i do!).

this looks best applied in a very thin/sheer layer. i use brushes pretty exclusively to put on my base and i suspect this applies better with a sponge. my brushes are dense and do a good job of maintaining coverage but you really don't want to put on too much of this at one time imho.

- great shade range for lighter skin tones - porcelain is actually too light for me even after drying down! nice to have a CF option at the drugstore for foundation
- cap is very secure thanks to grooves along opening, sturdy packaging
- smell doesn't linger throughout the day
- applicator is weird, but it does sort of work to manage how much product you're using at one time

- tacky finish, never dries down - powdering only slightly mattifies, mostly serves to make the foundation look more cakey
- offensive odor, VERY strong during application
- seems to have flashback
- not particularly buildable, low/medium coverage
- applicator is unwieldy
- cap gets dirty and gunky with product over time

this stuff also wears off really terribly, with other foundations i can use a finger to tap product back into place wherever i see separation but with this it just comes off my skin altogether. i prefer to only wear this for a few hours at a time.

i will repurchase since i don't like to spend a ton of money on foundation and i like to support CF brands but i am still keeping my eyes peeled for other CF foundations because i'm not a huge fan of this one.

1 of 1 people found this helpful.

Highlighters -wet n wild -MegaGlo Highlighting Powder in Precious Petals

on 5/18/2018 2:58:00 AM


This is a beautiful highlighter, it's definitely buildable and provides a very flattering glow to the skin and wears well throughout the day. I will say if you are particularly fair, it may be a bit dark for you but if you are NC20+ you will enjoy this product. The packaging is a bit cheap but given the price, it is reasonable. I highly recommend this highlighter!

3 of 3 people found this helpful.

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