About the brand

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

http://www.wetnwildbeauty.com

Overall rating
4.0
Created with Sketch.
76%
would repurchase
4.0
Created with Sketch.
Overall rating
76%
would repurchase

Latest wet n wild Reviews

Photo Focus Dewy Foundation
4.0
Created with Sketch.

3 days ago

I purchased this, along with the Original (now called Matte) version @ Ulta, because they were 75% off (so I paid like $1.50 for each!). I have to say, I really like both formulas, and would be...


Photo Focus Foundation
4.0
Created with Sketch.

3 days ago

I purchased this, along with the Dewy version @ Ulta, because they were 75% off (so I paid like $1.50 for each!). I have to say, I really like both formulas, and would be happy to use either, but...

Photo Focus Foundation
4.0
Created with Sketch.

3 days ago

I purchased this, along with the Dewy version @ Ulta, because they were 75% off (so I paid like $1.50 for each!). I have to say, I really like both formulas, and would be happy to use either, but...