wet n wild

wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

http://www.wetnwildbeauty.com
Overall rating
4.0
Created with Sketch.
76%
would repurchase
4.0
Created with Sketch.
Overall rating
76%
would repurchase

Recent wet n wild Reviews

MegaGlo Hello Halo Liquid Highlighter

I have this in "Rosy and Ready". I was looking for a cool pink toned highlighter, which apparently isn't all that easy to find at the drugstore, and then I saw this! I normally prefer powder highlighters, but this is easy to blend and sets quickly, without being greasy. I just dab a bit on my cheekbones, and then blend out with my fingers. This makes a beautiful blush topper/cheekbone highlight, but also looks great on the browbone. The pale pink hue livens up my face in a way beige and white highlighters do not. Also, this is not a metallic looking finish nor is it glittery, but rather a more subtle/natural looking highlight. I use it every single day! Would repurchase!

MegaGlo Hello Halo Liquid Highlighter
5.0
Created with Sketch.

4 days ago

I have this in "Rosy and Ready". I was looking for a cool pink toned highlighter, which apparently isn't all that easy to find at the drugstore, and then I saw this! I normally prefer powder highlighters, but this is easy to blend and sets quickly, without being greasy. I just dab a bit on my cheekbones, and then blend out with my fingers. This makes a beautiful blush topper/cheekbone highlight, but also looks great on the browbone. The pale pink hue livens up my face in a way beige and white highlighters do not. Also, this is not a metallic looking finish nor is it glittery, but rather a more subtle/natural looking highlight. I use it every single day! Would repurchase!


Photo Focus Concealer
4.0
Created with Sketch.

7 days ago

A reliable concealer that lasts throughout the day and blends pretty well with my dry skin. I use a beauty sponge to blend the concealer after applying moisturizer and I'm satisfied with the results.

Photo Focus Concealer
4.0
Created with Sketch.

7 days ago

A reliable concealer that lasts throughout the day and blends pretty well with my dry skin. I use a beauty sponge to blend the concealer after applying moisturizer and I'm satisfied with the results.

Photo Focus Dewy Foundation
1.0
Created with Sketch.

7 days ago

ETA- tested this another day to see how it wore since I like to compare— this is not dewy AT ALL. On my skin, this dried down to matte just like the original. In some spots, like around my mouth, it was trying to flake. Same for a dry spot between my brows. I ended up having to dab moisturizer over those areas to stop the flaking. I applied my light moisturizer beforehand like I normally do, and then applied soft ivory mixed with some yellow pigment to make it more golden (which worked well), but I was surprised at how dry this became, even with a damp sponge. Docking to 1 lippie, as I dont think this is dewy at all. Im not sure what WnW thought would make this dewy, but they failed. Second day of wear, this is as dry on my skin as the original. It also does still oxidize, as up close, i had spots still flaking and spots getting shiny, so I decided to remove my full face, and the foundation was straight up orange on my makeup wipe, even after adding yellow pigment. It oxidizes orange, which isnt flattering if you have melasma which darkens your face already. Giving a low rating because this claims to be dewy, and on my skin, its not even close. If my skin doesn't look dry until I apply a foundation, we’ve got issues. Still keeping my soft ivory bottle to try in the summer, but i have a feeling this will be one ill never use and eventually declutter because it will be old. (Also tried it again another day mixed with moisturizer and this is STILL super dry on my skin. I also noticed that this transfers like crazy when you blot. Not impressed. It looks nice from a distance, but up close, you can just see how dry it is and how it settles into lines.) ——————————- There aren’t many reviews out there for this being its so new, I grabbed two bottles off Ulta online. None of my local stores have this yet. I’ve worn the original version of this, but got rid of it once it got old. I’m NC15/20, yellow golden olive, with oily T zone and some super dry spots. Large pores. I do not like full coverage, I prefer natural. I wear NYX nude, UD 30CG, Bourjois 51. I wore Soft ivory + soft beige in the original, since one was too light and the other too dark, but both were not yellow or golden enough. They were too neutral/pink. The same is true for the dewy shades, so yellow/golden olive gals, take heed. I grabbed soft ivory and golden beige in the dewy, thinking I could mix a dab of the golden beige to neutralize the pink tones in soft ivory and also darken it a bit. Well, golden beige is getting donated, as this stuff oxidizes/dries down dark. One of the YT reviews mentioned this as well, so I think soft ivory will work after it oxidizes. Because of this, I believe these shades will match you a bit differently than the original. The soft ivory in the original was straight up white on my skin, this one darkens a shade. Just fyi. Same component, same spatula, there is a scent but its milder, and more scented vs. smelling like paint. Formulation - I applied one layer with a damp sponge, went in with a little more to test (so its buildable) but was impressed for an on-the-fly application over clean skin. I didn't have any flakes, but noticed it looks like makeup. 2 layers, it looks like makeup. It covered my melasma and redness, so I’d say medium coverage. You can tell with building up coverage, you're wearing makeup. I wouldn't call this natural but it looked very nice. Since I used a sponge, it was dewy upon application, but it does dry down and becomes more of a satin matte. I wouldn't call this dewy. I have some forehead lines and this didn't gather in them, but i did have settling where it caused creases in areas once it set. I think smoothing out with a brush might be better to prevent that, as sponges sorta blob the foundation over crease areas. Its also a lotiony-thick consistency. It dries down to the touch, but since I tested two layers (which i normally would never wear, as I prefer less and natural), in my opinion, this can look heavy but does lay on the skin nicely. Bonus points for not flaking on my skin! I’m a little disappointed (so 3 lippies), as I was hoping for more natural, dewy, fresh look, but once this dries, taking the crazy oxidization into play, it settles and loses that bonus. I’m also bummed the shades jump and run pink/neutral. However, I’m glad to have a bottle in my collection and I may play around with it like I did with the original, mixing it with moisturizer or other fdtns that are more yellow. Its cheap, with decent ingredients (no alcohol and no red flag comedogenic ingredients). I say grab a bottle and try it, but unless it mixes amazing with other fdtns, I dont think id repurchase because of the pink undertones. That may change after I play more with it. Ingredients: Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]

Photo Focus Dewy Foundation
1.0
Created with Sketch.

7 days ago

ETA- tested this another day to see how it wore since I like to compare— this is not dewy AT ALL. On my skin, this dried down to matte just like the original. In some spots, like around my mouth, it was trying to flake. Same for a dry spot between my brows. I ended up having to dab moisturizer over those areas to stop the flaking. I applied my light moisturizer beforehand like I normally do, and then applied soft ivory mixed with some yellow pigment to make it more golden (which worked well), but I was surprised at how dry this became, even with a damp sponge. Docking to 1 lippie, as I dont think this is dewy at all. Im not sure what WnW thought would make this dewy, but they failed. Second day of wear, this is as dry on my skin as the original. It also does still oxidize, as up close, i had spots still flaking and spots getting shiny, so I decided to remove my full face, and the foundation was straight up orange on my makeup wipe, even after adding yellow pigment. It oxidizes orange, which isnt flattering if you have melasma which darkens your face already. Giving a low rating because this claims to be dewy, and on my skin, its not even close. If my skin doesn't look dry until I apply a foundation, we’ve got issues. Still keeping my soft ivory bottle to try in the summer, but i have a feeling this will be one ill never use and eventually declutter because it will be old. (Also tried it again another day mixed with moisturizer and this is STILL super dry on my skin. I also noticed that this transfers like crazy when you blot. Not impressed. It looks nice from a distance, but up close, you can just see how dry it is and how it settles into lines.) ——————————- There aren’t many reviews out there for this being its so new, I grabbed two bottles off Ulta online. None of my local stores have this yet. I’ve worn the original version of this, but got rid of it once it got old. I’m NC15/20, yellow golden olive, with oily T zone and some super dry spots. Large pores. I do not like full coverage, I prefer natural. I wear NYX nude, UD 30CG, Bourjois 51. I wore Soft ivory + soft beige in the original, since one was too light and the other too dark, but both were not yellow or golden enough. They were too neutral/pink. The same is true for the dewy shades, so yellow/golden olive gals, take heed. I grabbed soft ivory and golden beige in the dewy, thinking I could mix a dab of the golden beige to neutralize the pink tones in soft ivory and also darken it a bit. Well, golden beige is getting donated, as this stuff oxidizes/dries down dark. One of the YT reviews mentioned this as well, so I think soft ivory will work after it oxidizes. Because of this, I believe these shades will match you a bit differently than the original. The soft ivory in the original was straight up white on my skin, this one darkens a shade. Just fyi. Same component, same spatula, there is a scent but its milder, and more scented vs. smelling like paint. Formulation - I applied one layer with a damp sponge, went in with a little more to test (so its buildable) but was impressed for an on-the-fly application over clean skin. I didn't have any flakes, but noticed it looks like makeup. 2 layers, it looks like makeup. It covered my melasma and redness, so I’d say medium coverage. You can tell with building up coverage, you're wearing makeup. I wouldn't call this natural but it looked very nice. Since I used a sponge, it was dewy upon application, but it does dry down and becomes more of a satin matte. I wouldn't call this dewy. I have some forehead lines and this didn't gather in them, but i did have settling where it caused creases in areas once it set. I think smoothing out with a brush might be better to prevent that, as sponges sorta blob the foundation over crease areas. Its also a lotiony-thick consistency. It dries down to the touch, but since I tested two layers (which i normally would never wear, as I prefer less and natural), in my opinion, this can look heavy but does lay on the skin nicely. Bonus points for not flaking on my skin! I’m a little disappointed (so 3 lippies), as I was hoping for more natural, dewy, fresh look, but once this dries, taking the crazy oxidization into play, it settles and loses that bonus. I’m also bummed the shades jump and run pink/neutral. However, I’m glad to have a bottle in my collection and I may play around with it like I did with the original, mixing it with moisturizer or other fdtns that are more yellow. Its cheap, with decent ingredients (no alcohol and no red flag comedogenic ingredients). I say grab a bottle and try it, but unless it mixes amazing with other fdtns, I dont think id repurchase because of the pink undertones. That may change after I play more with it. Ingredients: Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]