wet n wild

Wet'n'Wild is a cosmetics company founded in 1979 in Brooklyn, NY. It began by selling lipsticks and nail polishes for 99 cents, (a price that remains the same today). It relocated to Los Angeles in 2003 and is currently the #1 value brand in the United States. A mostly vegan, cruelty-free beauty company, it has over 90% brand recognition in the U.S. It is owned by Markwins International.

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1,238 products

27,357 reviews

75% would repurchase

Recent wet n wild Reviews

Blush -wet n wild -ColorIcon Blush - Pearlescent Pink

on 7/18/2018 3:07:00 AM


I love the color of this blush, the color payoff is great! The brush that comes with the packaging sucks so I use my own blush brush but it does last all day. Worth buying and very inexpensive.

2 of 2 people found this helpful.

Mascara -wet n wild -Get the Skinny Mascara - Waterproof

on 7/16/2018 5:36:00 PM

Let me begin by stating that I don't understand the love for big, fluffy mascara wands. They don't do a great job of separating and coating every lash, at least not for me. I have fair and fine lash hairs, so skinny wands really help me coat each lash, which this mascara claims to do. It really does! My lashes were darkened, lengthened and had a bit more volume. The best part was they also stayed noticeably lifted and defined. I wore the waterproof version on a hot and humid day where I was dripping in sweat outside. The mascara did not flake or become messy. I'm a contact lens wearer, and I had no problem with any eye irritation. The best part is I got two tubes for $7.50 at Walgreen's because the brand was buy one get one 1/2 off. That's amazing considering the high price of drugstore mascaras these days. I'm excited about this find and hope other people will like it so they keep making it!

2 of 2 people found this helpful.

Lip Gloss -wet n wild -Perfect Pout Gel Lip Balm


I imagine all shades of this look exactly the same--clear--so it does not matter which one I used. It was just a colorless balm in spite of the fact that the bullet has color to it. It didn't really do anything for the condition of my lips one way or another, so I consider it to be pretty worthless. I also don't like the packaging, as the lid does not seem very secure at all. I think I paid less than $2 for this on sale at CVS, so I am not really out that much, but this product does nothing at all.

3 of 3 people found this helpful.

Blush -wet n wild -Ombre Blush


I have one shade, Mai Tai Buy You a Drink, and I don't regret the purchase. It is a soft shimmery peachy shade that is flattering on me. It looks very neat in the pan, but on the face it is just a regular ol' blush. It isn't hugely pigmented but I don't find it to be super sheer either; I just use a regular blush brush when I apply it and it looks fine. I think the packaging is a huge upgrade from WnW's Color Icon blushes, and the price is right for this kind of product. It is not a HG by any means, but it isn't a terrible product either. You just have to know what to expect, and that is a basic shimmery blush.

Blush -wet n wild -ColorIcon Blusher - Rose Champagne


I am on a big neutral blush kick lately, so of course I picked up Rose Champagne recently. I've tried and liked all of the other shades of WnW's blushes, but this one never appealed to me. I saw someone post a FOTD on Instagram using this blush, and since it looked so amazing on her I was sold. It is a flattering warm champagne-y color that adds some glow to the skin. I do not love the packaging, but IMHO that usually is not WnW's strong suit anyway; it isn't bad, just not very nice to look at. The little brush that comes in the compact is laughably useless, so I wish WnW would stop wasting space in their products with those brushes. Overall, though, this is a solid buy, and it has been a go-to for glowy summer looks.

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