wet n wild Photo Focus Foundation

Bought this on a whim to test out - I picked up shade 366C Buff Bisque, I'm normally NC20-25-ish during the summer/spray tan months. In a nutshell, this looks GREAT in photos, smells horrible, packaging is a little bulky, and the spatula probably has a lot of bacteria lingering on it. It's cheap (like $5 or so at ULTA?) This isn't as long lasting as my go to matte formulas, but for flawless foundation in photographs I'm willing to keep it around. I'd repurchase!

I think this foundation is suitable with flawless skin. It feels ok on my skin but i dont like the smell. And since i have noticeable pores, dark scars, this foundation wont do any help to cover it.

OK, so I've used this four times--wanted to give it a fair try. I got Rose Ivory, I'm fair, neutral leaning cool.

PROS
Good coverage but not too heavy
Nice finish (though too matte for me)
Good wear time
Inexpensive, readily available

CONS
Awful smell, and I don't have a great sense of smell. Though it does dissipate quickly.
Way too flat/matte for my dry skin
Emphasizes deeper wrinkles

I did try applying with a brush, fingers, damp sponge; no real difference. The last time I mixed some oil with it, but other than thinning it (perhaps reducing coverage?), it didn't make a difference or create a dewier finish. Though it also didn't oxidize or break down from adding the oil. Too late to return, going into the declutter box. Not bad, probably great for oilier skin or those who like a matte finish, just not for me.

I LOVE this foundation and I don't love many. *I bought the Soft Ivory shade*
As an acne and rosacea sufferer, I've tried every foundation under the sun and honestly, none compare to how good this feels on my skin. It's light, blends so well with my beauty blender and has a lovely skin feel and look finish.

I really wish it had a pump applicator instead of the little spatula thing but I found that after a couple goes I was able to get the right amount on my blender and blissfully tap away on my skin. It also pairs amazingly well with its concealer from the same range which was my first and favourite purchase from Wet n Wild.

I find it lasts really well throughout the day but I don't expect my makeup to last over 12hrs, nor and I looking for that level of gunk on my sensitive face. I do set my concealer with a bit of powder from LA Girl and a spritz of Essence fixing spray all over and I feel good to go for the day without touchups. If I'm having a problematic day with redness that burns through which is just a rosacea treat (sighs), then I will touch up with some concealer in that area or drink a ton of water, whichever is closer. But burn through is something I've had with all foundations, least of all with this one, it feels much lighter and gentler on my sensitive skin.

I also love any foundation that looks like skin and doesn't cake or wear away in patches which I feel this one doesn't!

As a cruelty-free makeup user, WW is by far my favourite!

Also, I totally recommend trying the Oil Cleansing Method, it has been a life and skin changing find!!!

I started out loving the way this product looked on my skin over the course of my day. I looked past the applicator (eye roll) and the fact that it smelled strongly of paint. I usually had to really buff it in to prevent streaking from my brushes and was able to use it. I've had a clear face for years. I've kept my same face product routine and its worked. I've been using it for a month and all of a sudden within the last two weeks I've had two huge cystic pimples on my forehead and cheek. I was devastated.. for one that I have spent so long without acne that I bruised my face trying to pop and get rid of these pimples. I've had acne in my teenage years but I'd never experienced cystic pimples in my life. I look on here and i see that other people had issues with break outs as well. I'm not sure what ingredient is to blame but i'd say be careful! because pimples won't happen over night or the next day. I've been using this for almost a month and got two huge pimples within the same week in the end.

After test-running this on myself for a while, I ended up adding it to my pro-kit because it really does photograph GORGEOUSLY and the price can't be beat. The main drawbacks are thus: it smells like paint...literally Home Depot interior latex house paint; It is not specifically a long-wear formula. I have worked around this for a recent bridal party job by using Wayne Goss' technique of combining and layering with setting spray and it really did the trick! My bride was asked about 8 hours after her makeup was done if it had just been done an hour or 2 before. The color range on this is decent for a drugstore and some websites like Ulta offer an extended range. Coverage is medium and fairly buildable. Texture blends out nicely and can be sheered. Shades may set darker than they appear in bottle, but oddly the color range skews toward paler than you would expect from the description. (I'm usually around NC20 and wear mostly "fair-light" range products and I was in the "light-medium" category with this product. ") This may not be a luxury foundation, but it works and it does the job very, very well. For someone like me who needs to keep multiple shades on hand and can't shell-out for $45 a bottle, it's fantastic!

For reference I'm in between NC45 and NC50 in MAC. I wear Toffee during the summer and Caramel during the winter.

Pros:
Medium coverage but buildable
Matte finish
Doesn't settle into pores or lines
Good color selection
Lasts most of the day

Cons:
None.

If this came in the exact same glass bottle with a pump, I'd be over the moon. Still, for this price I can live with the strange little plastic applicator paddle they include inside the lid - I only use it to quickly dot some foundation on and then use either my fingers or a Beauty Blender to smooth it out. The faint smell of the product (sort of reminds me of Elmer's glue or the tempera paints they used to give you in elementary school to do art projects) does disappear quickly once applied and it hasn't caused me any issues even though I have fairly sensitive skin.

The Photo Focus Foundation to me is more of a full coverage formulation. I think others find this to be medium coverage, but as I apply my foundation first and then see where I might need a little concealer, I think it does a relatively decent job on its own evening out my skin tone and reducing some areas where there is redness and a few small spots of melasma on the tops of my cheekbones. I feel I need less concealer with the Wet n' Wild than when I use my HG CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation. Actually, now that my HG CoverGirl is running about $18 a bottle at the drugstore, it will be getting bumped for the $6 bottle of Wet n' Wild as the addition of the pump on the CoverGirl is really just not worth the additional money. And Wet n' Wild has the added bonus of being cruelty free.

Wow! For $6 this is some great foundation!! Matte with full coverage yet lets your skin breathe! Good color selection. Wet N Wild has come a LONG way and I'm glad. My only complaint is that they use that odd spatula thing as opposed to a pump.

Honestly such a great budget foundation. very comparable to my double wear (which I loooove) and at a fraction of the price. Medium to almost full coverage, smoothing and does not emphasise texture. Its a tad bit dry on normal skin (oily babes will love it) but moisturising before helps a lot. The smell is a normal foundation-y smell to me, and I dont mind it, in fact I kinda like it. I prefer no fragrance on my foundation and would rather it smelled like this foundation rather than perfumed like a lot of Chanel/Bourjois foundation is.

Is also very long-wearing and does not flake on me.