wet n wild Photo Focus Foundation

Wow! For $6 this is some great foundation!! Matte with full coverage yet lets your skin breathe! Good color selection. Wet N Wild has come a LONG way and I'm glad. My only complaint is that they use that odd spatula thing as opposed to a pump.

Honestly such a great budget foundation. very comparable to my double wear (which I loooove) and at a fraction of the price. Medium to almost full coverage, smoothing and does not emphasise texture. Its a tad bit dry on normal skin (oily babes will love it) but moisturising before helps a lot. The smell is a normal foundation-y smell to me, and I dont mind it, in fact I kinda like it. I prefer no fragrance on my foundation and would rather it smelled like this foundation rather than perfumed like a lot of Chanel/Bourjois foundation is.

Is also very long-wearing and does not flake on me.

I didn’t expect much from this foundation because I only picked up because it was on sale, and in an effort to not fly through my Fenty so fast.

Shade: Mocha
This foundation is very easy to blend. I use a flat top kabuki brush or other dense brush. I was having problems with some acne causing patchiness on my cheeks but this foundation smooths over it really nicely making it unnoticeable, even without concealer in that area. During the day I am usually running around a lot at work and I have to say this does a nice job at staying matte throughout the day. I’ve only had to blot once a day with the WNW and afterwards it looks nice and fresh.

A lot of people mention the paint smell, I can only smell it if I really put my nose in the bottle. I don’t smell it during application or after.

I first bought the foundation online in soft beige a couple of months ago, I chose the closest colour I could to my usual foundation, but when it came it was slightly too dark, which sucks because in the bottle it looks really close to my usual, but when it comes out it's just a little bit too dark. I feel like the next lightest shade would be too light, so I don't know if there's a shade in this foundation that truly matches me, I'd probably have to mix two together. So because this was too dark when I first tried it I didn't really like it, and I didn't think it looked that great on my skin so I only wore it once. I bought several other vegan foundations since including Kat Von D, but couldn't find one that I really liked. One day I decided to try this one again, and my mind was completely changed. The colour is still slightly wrong but it still looks natural enough. I put on a couple of layers and thought that looked ok, but when I looked again about 5 minutes later I realised that it looks really amazingly flawless and matte. I have large pores and it makes them not so noticeable, it also stays put all day and looks great all day. I have combination skin and my makeup usually ends up melting off, but this one stayed on really well without looking heavy or cakey, unlike K V D, which is super thick and looks great when it first goes on but I've noticed five minutes later it settles into every line and poor and looks awful. This one improves with time, not worsens. It's also so important to me that the greasiness stays away, because my makeup will settle in my pores and look awful and this one didn't do that. I wasn't really that keen on the applicator but it's ok, I prefer a pump bottle. Another thing that I didn't really like was the smell, it smells pretty bad when you first put it on but the smell does go away. So yeah this is my new favourite foundation now and I will definitely be buying it again.

I REALLY wanted to love this. I tried it out for a week and loved how long lasting it was. Then I started noticing little bumps, which then turned into pimples. Before I knew it, I was broken out all over my face, in cystic acne. I'm so bummed that this didn't work for me because it really is a great foundation for the price. If you have sensitive skin, I'd probably skip this one if I were you.

I like this foundation. I bought this last year after the major YouTube hype of it. I love Wet N' Wild as a brand so I had some high hopes. My shade is Golden Beige and it really works for my yellow/olive tone skin!

It can look matte and heavy at the beginning but as it wears, it actually looks really natural on your skin. It just takes about an hour or so. I don't touch up my makeup throughout the day (because honestly, who has the time) and when I come home (after about 17 hours of wear), it looks glowy and dewy!

I personally do like the applicator. The only thing I don't like is that the bottle can get really dirty...

Who paid all of those youtubers to say this was good lol.
I was dry-very dry skin and I could have fried food on my face with how much oil I was producing
It drys super matte and looks cakey too and wouldn't sit on certain areas of my skin at all, and then within a couple of hours the grease comes out???
Seriously how did all of the beauty gurus hype this up

Hello MUA,
I'm impressed with this foundation. Being a Cosmetologist and a Nurse, among the many other roles us as women juggle in our everyday lives..this liquid foundation is not only affordable, but does the job as say Double Wear. You can build up the coverage or down. Use a lightly moist makeup blender, to make it a lighter coverage, want even more of a BB or CC feel to it, mix it with your moisturizer on the back of your clean hand.. even though it is a medium coverage foundation, their are many things you can do with this foundation to fit your needs and still love this great product! This foundation has no weird smell, goes on well and stays put without a powder. Powder, save until you actually need it to reduce shine or need a touch up! Set it with a setting spray instead. The results are amazing! Being 47 years old now, soon 48 in September..Yes, I recommend this for people of any age. I truly believe that you should always have 2 bottles of whatever foundation you are using, many makeup artists to the Stars believe that too! One that matches your skin tone and the other, a shade a little darker for Summer. Mixology 101, very simple. Also, if warm or cool tones are keeping you guessing, or are a little too much in the any product... you can't go wrong with just a Neutral tone! By the time you contour, use a highlighter or bronzer, no one will know and it's better to control how much pink or yellow tone's yourself, than say use overkill that's in the actual bottle! I've read the reviews, most of them. So, please let me address some of the problems some of you are having. I'm here to help, not to judge. If you feel like the foundation is, "sliding off your face".. it's what you might be doing before you put the foundation on that's the problem. Too much primer, moisturizer with spf, or just overload with sunscreen. ALL of these things are important, obviously. However, when you have a stay put foundation and your putting on a primer, I feel it's doing the opposite. Don't use the primer. Primer is over rated. Especially in the hot months, where you sweat and melt every which way and the humidity and dewpoint, ugh. Hot melting mess of drip and slide or slip and slide. It's ok on skipping a few preps here b4 foundation time! Honestly, skip the morning moisturizer. Yup! Your skin has enough oils going on in the Summer! Just use sunscreen! Please use sunscreen, even if a product says it has it in there. Let it absorb into the skin b4 you apply foundation. That should solve the problem!
Back to the review. It feels lightweight on your face, it doesn't cake, crep into fine lines or wrinkles. It blurs them well. We all know the claims for selling makeup, some are far fetched and to me and seems almost a scam and fraud!
Not this foundation! True to what it claims! Surprise! L. The bottle, it's cute with the "magic wand" as I call it. However, I tend to warm up the foundation on the back of my clean hand, then apply. Drugstore foundations have improved SO much over the years! MANY are BETTER than the "High End", in so many ways! Trying is believing!
I have combo skin, and the proper skincare, aides in the way your makeup results look. If you have acne prone skin, address the problem before you put anything on your skin. Switching constantly to different skincare or foundation for example, can cause havic on acne prone skin. Oil base foundations, harshly cleansing your skin, ect can be the agravater here. Speak to a good dermatologist and get different opinions on what's causing your breakouts. It might not be the foundation that is making you break out. I've been there, when I was younger. I am speaking from a place of empathy and compassion, & truth. Skincare, doesn't have to cost you a fortune either! KNOW your skin, know what your putting on your face, ingredient wise. Foundations, all basically have a few of the same ingredients! Any questions or concerns, you can contact me and I'll be more than happy to help you!
We want to be frugal and yet have the best! Nothing wrong with that! I might not have gotten into the science of this product, but other reviewers have. Please, check out those reviews as well!
I give my opinion, I try to help other reviewers without judgement and do my best to empower you & others! We're all human beings and and we are all in this "Beauty Brigade" together. Who doesn't want to look and feel beautiful, at any age?! Hope this helps! Xo 😇 ❤️😁

I have seen many mixed reviews about this foundation. It isn’t the best on my skin, I feel like it doesn’t settle as nice as I’d like it to, it settles into my smile lines and it transfers a lot, so for me it doesn’t wear gracefully.
However, I need to give it heads up for having such a wide shade range and stating the deepnes AND the undertone of each shade. I am very fair and finding foundation that is light enough and neutral/yellow is nearly impossible, especially in drugstores, so well done wet’n’wild.
P.S. I still use this to mix in with other foundations

I wanted to try this foundation because I'd heard about it and Wet n Wild products have improved tremendously over the years. Overall, I like this foundation but I don't love it.

I'm a NW 15-20 in MAC and I found many fair foundations for me are warm (too yellow toned and me make look ill.). I bought Shell Ivory which is labelled as "Pale Neutral Toned" (the shade before it is warm toned.) It is an excellent match. PLEASE COMPANIES PUT THE UNDERTONES ON THE LABEL! It is very helpful to know if the foundation is warm, cool or neutral toned. Kudos to Wet n Wild for realizing that undertones matter.

I usually wear a foundation with a high spf (I have enough age spots aka sun damage and don't want more) but I knew it I doesn't have any (so it doesn't get flashback.)

I tried it with both brush and sponge/beauty blender application after applying a silicon based primer and NXY color corrector. I prefer a pump but I didn't mind the spatula (better than no application). It does have a strong paint smell. For me, it blended well and the texture was lovely. The coverage was medium but buildable (I added extra to my "problem" areas. I prefer full coverage due to very uneven skin tone.) It took a bit longer to dry than I prefer. The wear was about 6 hours (I prefer longer) but it did not look patchy. I do not irritate my sensitive combination skin.

To Summarize:

Pros (for me)
- Label clearly states the undertone, making it easier to match (Shell Ivory was an excellent match for my pale, cool toned skin).
- Blends well over with brush or beauty blender
- Texture is very good
- Does not irritate my sensitive /combination skin
- Very reasonable price

Cons: (for me)
- Coverage only medium (but buildable)
- Slower to dry (with brush or sponge)
- Not the longest wearing
- Strong paint smell (stronger than Revlon Colorstay)
- No SPF

I'm neutral about the spatula applicator.

For me, it is a good, not great foundation. I will use it as alternate for my primary foundation (Revlon Colorstay) for when I'm going to not be outside and I know I'm going to have my picture taken.