wet n wild Photo Focus Foundation

I wanted to like this foundation so much. YouTube made it seem amazing. It doesn't work for me at all. I could look past the smell if it looked good. I have acne prone combination skin. This was so streaky and kept smudging and moving. Nothing has worked to make it not look like a pasty, cakey mess. Primer, moisturizer, setting powder, setting spray, tried with and without. It made my pores look huge and I don't usually have that problem, and made any blemish look even more visible.

I was using Clinique Beyond Something Something Foundation + Concealer and on one of my trips to Walmart I saw this wet n wild foundation and for the price, I thought what better can this be? But let's try it. I was very impressed, this foundation immediately substituted the Clinique one and I was really enjoying using it. It didn't emphasize my fine lines, it was easy to use, offered medium coverage and a great affordable price. What's not to love? Well the fact that it oxidized a lot. I was looking very orange and dark as hours went by. I bought a foundation base to try to make it better with no success because that defeated all what I was enjoying about this foundation. I will not repurchase again because I finally found my HG foundation.

Wow! I had been looking for a more full coverage, affordable, semi-matte foundation to work with my dry skin and this is a shockingly good answer to my problem. Aside from the packaging (spatula applicator) and the smell of it (which dissipates once it sets), this foundation has worked for my skin better than a lot of higher end foundations for sure. I apply it in dots around my face and blend out with a damp RT sponge. The finish is smooth and semi or demi matte. Once it sets, on me, it is transfer proof but sooo much more comfortable and less drying than my previous HG's. I do set it with a light dusting of powder. For being such a thin liquid foundation, this baby packs the coverage for sure. I highly recommend this! It is nuts how cheap this stuff is. Woot!

I purchased this product because my local Ulta had a sale where it was 1/2 off among it being a commonly used foundation for a makeup artist I follow on social media. And well, this foundation did. not. disappoint! One of the largest issues I have with foundations are either shade range (honey I am casper's ghost pale) OR it seeps into my forehead wrinkles and smile lines and looks a mess. I did not (for the first time ever) have to purchase the lightest shade they had and out of all my foundations I have (including Urban Decay all nighter foundation) IT BARELY CREASES. It sits beautifully on the skin and lasts all day. Its just great. This has become one of my holy grail products. Great coverage medium-full, depending on how much you build on your face. Super breatheable and non-cakey. The packaging is even nice for how cheap it is. Wet N Wild done good.

I hate this foundation it was so bad even when I use my primer it so cakey. I was so shocked that it work so good with other people. I have a normal skin but with this foundation my face look so dry and in large my pores . Other then that this product also did not last all day. It's was so sad because many people love it and I hate it.

Here are the reasons why I gave this foundation a one lipstick rating: 1. It had a stong scent that smells exactly like paint - which is not pleasant in any way. 2. It slid around on my face and was completely worn off after a few hours, even with a primer and setting powder. 3. Before using this foundation I didn't have any trouble with my skin, but now I've got tiny bumps all over my face. 4. Even with a thin layer of foundation, it still felt really heavy and uncomfortable on my skin. 5. This foundation made my makeup brushes incredibly stiff, and I'm not able to get them clean. 6. The plastic cap kept breaking and the little spatula was awkward to use.

The only thing I liked about this foundation was the fact that its cruelty-free!

I‘m around an NC20, maybe a tad bit lighter and in the departement store „Soft Beige“ looked like a perfect match. However, it‘s way too dark..or maybe not even dark, but just very orange?! I‘m not sure, but the tone and undertone looked very off :/
The foundation itself is medium coverage I‘d say. It blends fairly well and the bottle is nice and hefty as well, which imo is always a plus.
But that‘s really all good I can say about this foundation, as it looked quite cakey and did not hold up well on my oily skin. Who thought it would be a good idea to draw a comparison between this foundation and ELDW?! They‘re not comparable - like at all. This one doesn‘t last any longer than your typical drugstore foundation, isn‘t exceptionally smudge or budge proof and doesn’t give you high coverage for that matter.

- oxidizes
- looks cakey
- the smell is terrible
- starts breaking up after ~4-5hrs
- transfers quite easily (and leaves you looking patchy)

Yeah, I wasn‘t a fan. I gave it to my sister who has more normal/combo skin, she doesn‘t like it that much either but it worked better for her than it was working for me.

I have oily skin and large pores. I had hoped this foundation would be as great as everyone on youtube says it was, but it did not work for me AT ALL. The color turns orange after an hour and looks ridiculous, my pores looked HUGE even when using a primer, and it looked so uneven and muddy. I am shocked this worked out for people! On top of all of it, it caused me to breakout in a painfully large cyst on my chin! I guess I should expect something that smells like paint to clog the pores. I'm 30 and get minimal breakouts and this is the only culprit I have changed in my skin/makeup routine. I'll stick with my Estée Lauder. Going in the trash where it belongs.

I love how my face looks with this foundation - and the shade 'golden beige' is a great match for me. I agree with one of the other reviews that it doesn't last all day but for a drugstore product, can't beat it. I notice no smell at all. If I have one con it would be the 'stick' applicator...not a fan of those but I'll deal with it.

I have never bought an inexpensive foundation, but based on a recommendation I bought the Wet n Wild Photo Focus foundation.
It's terrific!
It's a 1 oz. size in a glass bottle with a spatula to transfer to your finger or put it directly on your face. I would have preferred a pump, but it's not that important.
The foundation goes on smoothly, blends well and most of all it covers all pores! I've used Estee and Lancôme and never had such a good experience.
It's not matte or dewy, it's extremely natural. Not cakey, not too heavy, nor too light. It's like your own skin, but better!
The lasting power is fabulous, I didn't have to re-touch it. It didn't settle into any lines and there was no oxidation whatsoever.
I'm fair, combo oily skin...this wasn't too drying or too "slick".
My skin is highly sensitive, but I had no reaction and it's fragrance free.
I bought the nude ivory, 363C. It's very hard to tell from photos, or from the bottle itself. I would have preferred a slightly pinker tone, but I'll definitely be using this every day.
I highly recommend this!