Too Faced

Too Faced Cosmetics was founded in the US in 1998, by Jerrod Blandino and Jeremy Johnson. (Blandino had worked at Estee Lauder makeup counters in the mid-90's.)That same year the company created the "world's first glitter eyeshadow." Known for its innovative style and intricately detailed products, the brand grew quickly and was eventually acquired by Estée Lauder in 2016.

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605 products

15,378 reviews

66% would repurchase

Recent Too Faced Reviews

Eye Primer -Too Faced -Shadow Insurance


Hate Hate Hate Hate.

Got as a free gift w/purchase.

Dries powdery immediately as soon as it's applied.

Causes skipping, uneven pigmentation, muddy blend lines, rolling of shadow around the eyelid and crease area.

I have oily lids, this makes me feel like I have the eyelids of a 90 yr old. Lots of my shadows won't even stick to it.

Will be sticking to my Clinique concealer I've been using for YEARS as my primer.

Hate hate hate hate this product.


Lipstick -Too Faced -La Crème Mystical Effects Lipstick "Unicorn Tears"

on 3/20/2018 12:50:00 AM

Ok. So. I went to Ulta to purchase the Too Faced Life's a Festival eyeshadow palette (freakin' awesome) and I got a little splurge happy, and purchased this.

The packaging and container are awesome. I wish they had amped up the tube a little more, but it's very classy looking as all Too Faced lipstick tubes are.

The Mystical Effects line (Mermaid, Fairy, Unicorn, and I can't remember, Tears) are all duo-chrome, dual-shift, sheer with underlying lip-stain that takes a few moments to take effect.

Unicorn Tears starts as a light blue iridescent that quickly gains a gorgeous underlying dark pink stain. It's supposed to be used over long lasting liquid matte lipstick to give it a 3d quality. I use it over Covergirl 24hr long lasting matte liquid lipstick, or Maybelline 24 hour super last in reds & pinks, after I let the matte lipstick dry, I dot on lightly, then coat with the included Covergirl or Maybelline gloss.

I did find it a little drying. Impossible to wear alone & heavy, without looking like an alien, and will gather in creases if worn by itself. Takes time to get used to, but certainly is a showstopper when you learn to use it right. Just like their highlighter, less is more, even less is just enough.

It's freaking IMPOSSIBLE to swatch the color shift!

Only said I wouldn't purchase again, because I want the Fairy Tears color, vs the Unicorn. 🦄🦄🦄




Palettes -Too Faced -Life's A Festival eye shadow palette

on 3/19/2018 10:20:00 PM

The first reviewer did a good job describing the actual colors, so I won't go there.

When I saw this palette in the Ulta mailer, I HAD to get it. I'm a major sucker for true duo-chrome (color-shift) eyeshadows, so when I saw the awesome selection in this palette, it was bought already.

I'd say there's 4 true dual-shift colors (as in a true two color shift, not just a Holo/glitter/metallic compliment in the same color); mystic rain, beamin', unicorn tears, & artist pass. Euphoric, Rainbow Life, Sunset Dream, Dusk Teal Dawn, and Fireflies are metallic, Young and Free, Desert Vibes, and Funtasy are heavily pigmented mattes. Fireflies is described as a golden-green, and even shows as green in the glamour guide insert, but I find it to be a yellow-gold, no green tinge.

I certainly don't consider it a one-done palette, I use it in conjunction with my ABH Prism palette, amongst others. I do use it often though. It's perfect for that highlight/pop color element to your eyeshadow look, certain to get compliments all day.

I was disappointed in the packaging. It could've been really cute, but ended up looking cheap.

Size is fine, although I'll update when I see the actual bottom of the pans. Was super excited about the size of the Unicorn Tears dual-shift highlighter, will get a lot of mileage out of that.

Would replace immediately, has several colors you can't get outside of indie brands (fyrinnae arcane magic comes to mind, but it's loose and harder to deal with).

Wore really well, but you have to use the right primer, or it'll go on patchy. Need something that is tacky but doesn't roll or crease. UD Shadow Insurance or Hard Candy primer won't cut it. I actually use Clinique concealer, because it's super tacky until you set it with powder (shadow) then it doesn't move. The dry primers will roll it around your eye, and you'll get a muddy look.



Mascara -Too Faced -Better Than Sex Mascara

on 3/18/2018 5:44:00 PM


In a recent purchase at Ulta I got the mini-size of TF BTS mascara and in no way is the L’Oreal Paradise whatever mascara a dupe. I had purchased the supposed dupe for this by L’Oreal first and absolutely hated it. That formula flaked and left black smudges under my eyes and on my upper eye lids in record time. TF BTS mascara applies like a dream. At first I questioned if I was even getting any on my lashes because it feel like nothing going on. But then my lashes were longer and fuller and without even looking like I had mascara on. No clumping, no flaking, just smooth black feathery lashes with enough volume to receive countless compliments. Lashes do not feel stiff or sticky, they feel like lashes. No irritation at all and I have wicked allergies that affect my eyes in the worst way and I prefer tubing mascaras for this reason. What really surprised me was the application. Normally I make a royal mess when putting on mascara as I have hooded eyes. I did not get even one speck on my lids when applying this. I think the formula is the perfect dryness for me. And the brush, while odd looking, must perform some form of sorcery because my lashes went all the way to my eye brows and it kept the curl in them as well! Taking the mascara off was easy too (I use a balm/oil to remove makeup as my first cleanse). I will purchase the full size and hope it does not differ from the travel/mini size because this is a fantastic (non-tubing) formula.

2 of 2 people found this helpful.

Eyeliner -Too Faced -Glitter Pop! Peel-Off Eyeliner - I'm Half Mermaid

on 3/17/2018 9:54:00 PM


Excellent shade, excellent formula. I completely LOVE this glitter eyeliner! Half Mermaid is a bright and glowy glittery and metallic teal. So gorgeous! It's basically what I had hoped Urban Decay Amp would be.

I thought the best glitter e/l out there was UD Heavy Metal, and I'm a big fan of those. But I had the chance to swatch all the TF shades on my hand side-by-side with the UD shades (my Ulta has some very well-stocked testers!) and what I noticed is that some of the TF shades are dupes or near-dupes of the UD shades. So TF is being a little bit of a copycat there. But the TF shades all had a denser, more opaque formula. My UD glitter eyeliners all require 2 coats for opacity, but that doesn't seem to be the case with TF.

Well those were just hand swatches, on the lid things might be different right? So I ended up buying Hey Mr. DJ (gold glitter in a black base) and I loved it so much that I bought Half Mermaid (aqua glitter in a teal base). It applied very smoothly and was opaque in one stroke. These eyeliners are really pigmented! And it lasted ALL DAY with no smudging or flaking. It looked exactly the same at the end of the day as it did when I put it on. I'm talking ZERO glitter fallout. Without any primer or glitter glue or any of that. And on my oily lids! Very impressive. And when I was ready to take it off, it really did peel off in one piece! So easy.

I am lemming all the other shades so hard now. I love glitter e/l, what can I say? I can't wait for the next Ulta 20% off because I know what I'll be getting! 😄

4 of 4 people found this helpful.

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