Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer

Not sure what the hype is about with this concealer. I would say it's just okay. Every time I've used it it has looked textured and dry, and I do not have dry skin. I would recommend the Cover FX Power Play Concealer over this. It's not as full coverage, but can be built up, and even 3 layers of it would look more natural than this does. Plus, better shades!

The first thing that strikes you about this concealer is the size. It is the same size as your average foundation bottle, so that's pretty amazing. It cost me $41 Australian. I purchased this in the colour "snow" as I have very pale skin.

Anyway, as a concealer it's good, not amazing. I do not think this would work very well as a highlighter and I have not used it this way. I apply it as an under eye and general concealer using my Beauty Blender. It has a screw on lid and an applicator brush. I find it blends very easily and stays looking fresh the entire day. I doubt I would repurchase because it's good but not amazing. I can purchase better concealers at a cheaper price, although you do get a lot of product for $41.

I was recommend this product and I'm so happy I purchased it! The BEST concealer I have ever used. It's not thick, doesn't settle, and covers well! I think for the price and the amount of product you get, it's absolutely worth it! The bottle is huge! I love the applicator. I mostly use this for under my eyes and a little goes a LOOOONG way. I'm around NC 25-30 and I bought light beige to lighten up my under eyes area.

I made sure to stock up during the 20% off at Sephora :)

I think this would be my perfect concealer if I could find a better shade match. I picked up the shade Snow as it looked OK in the store but at home it is too light and too yellow on me (I'm around NW18/20). But I can make it work if I mix with another darker neutral concealer. The other tricky part of this for me is that because it's so pigmented and high coverage, I don't like to apply direct to my under eyes. I pat on the back of my hand and then use a small concealer brush to apply under my eyes. This works pretty well as I'm not trying for the Youtuber level of coverage (I'm sixty with dark circles, bags and fine lines so overdoing the concealer is not flattering). As others have commented, it's long lasting, non drying and doesn't settle too much into lines. If you can find your shade match I think it's a brilliant concealer. I recently tried out the new Cover Fx Power Play concealer and although it doesn't have quite as much coverage, I've found a perfect color match in N Light 1, which is more neutral than yellow. It's also as long lasting as the Too Faced and non-drying.

PROS

- hydrating
- weightless
- full coverage
- blendable
- little goes a long way

CONS

- creases a tad bit

COMMENTS: Aside from a bit of creasing (and if that is pretty minimal), this is a fantastic product. This is what I wanted Shape Tape to be. It blends like a dream and covers so well. A little goes a very long way. I love the amount of product you get, too.

Will repurchase.

Finally something that I would buy again.... I'm 39 with horribly dark circles, lines, bags, crow feet... the lot. I've been on my own personal mission to find a concealer that does its job right.
I've tried all the high Street best brands to the higher end products from rodial cream concealer, mac pro longwear to hudda beauty's overachiever concealer and none of them perform like this does.
I used the colour light beige for my mac nc30 skin tone and it did not oxidise like the hudda one did. It matched my skin tone quite well although it was slightly lighter which didn't bother me.
I only use this under my eyes and it covered my darkness, not completely with one sweep-I did have to layer it twice.
I don't set my concealer and was amazed that this only settled into my lines only slightly which is unheard of for me and my crevasses!!!
It does fade slightly as the day goes on, but at the end of the day (which is usually 11 hours of working and running around) I can look in the mirror and not be embarrassed by my dark circles under faded cracked concealer. The consistency and look of it is how I applied it in the morning with a slight fade to it.
Overall I'm very happy that I've found this after so many years of being disappointed and for the price and amount you get it's a bonus!!

i am very surprised that this has taken the place of Tarte Shape Tape as my go to under eye concealer. I have been using Shape Tape for several years. I have trouble sleeping and so suffer with dark under eye circles that resist coverage. I love the Tarte but there is no doubt that it is more drying on my delicate under eye area than the Too Faced. This concealer is not quite as thick as the Shape Tape but looks more natural and I am willing to take the trade. I still use Shape Tape for my lids but am definitely a convert. Give it a try.

This concealer doesn't work for me! It's too heavy for my undereyes and when I use it on my face to cover blemishes it never looks natural and sits in my pores. By the way, I have oily skin.The coverage is medium. I have the original born this way and I liked the finish better because it looks more natural and skin like. The latter has a light to medium coverage. In my opinion I don't think this is a dupe for Tarte Shape Tape. Shape Tape is thinner in concistency, quite oil absorbing and looks more natural than the Too Faced.
I think the Make Up Revolution concealer is an exact dupe for the Too Faced Concealer. The Too Faced isn't as matte as the Shape Tape. The Camouflage Concealer by Catrice comes closer to the Shape Tape in concistency. Even the Colourpop would be considered a dupe for the Shape Tape.
I have the shade Snow which is a neutral pale shade, that is way lighter than light sand -pale yellow toned (Shape Tape). If you have NC20 skin I would recommend the shade Almond. If you wear light in the original Born this way concealer and it matches you perfectly I would recommend the shade Vanilla. The shade Vanilla in the Nars concealer is less pale and more pink toned whereas the shade Fair 2 in Colourpop concealer is even paler, almost white, than the shade Snow. Keep in mind that the Too Faced concealer slightly oxidizes.
Overall, I would say if you didn't like Shape Tape then you probably love this one but if you love Shape Tape don't expect this concealer to perform the same way.

A great dupe for Tarte Shape Tape! The only difference is that Shape Tape is slightly thicker, but this one works great cause it has the same coverage as Shape Tape but isn’t as cakey! This didn’t crease under my eyes at the end of the day as much as Shape Tape does.

Best. Concealer. Ever. Covers dark under eye circles like no other. Brightens up your whole complexion. Easy to apply and blend. Great color selection. A decent bit of product for the $29 price tag. Was about to repurchase the usual MAC pro long wear, but so glad I reached for this instead. So hydrating just like you’re born that way :)