Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer

I have mixed feelings about this product. On the one hand, it does an excellent job at covering dark circles under my eyes, yet at the same time has a very visible heavy concealer look once applied. I wear the shade 'Snow', and find that it is a bit too light, but was the closest match to my skin out of the large selection of shades - too many in my opinion. This also creases on me and I find it very hard to blend. Lastly, the sponge tip applicator wand is simply awkward and not ideal for using as an under-eye concealer.

This is the most disappointing concealer I have ever used, and clearly I am in the minority. For reference, I am 21, avid sunscreen and skincare user. I have dry skin that I moisturize well. I have very (very!) faint fine lines under my eyes. I have the pros and cons listed.

PROS:
-Packaging, doe foot applicator
-Thin and very easy to blend
-fantastic product vs. price ratio
-AMAZING coverage, better than shape tape imo

CONS:
-Creases immediately, creases with setting powder used immediately on top (I use LM translucent), creases after waiting for it to dry fully before setting, creases both using a sponge and brush to blend, creases in any weather, creases with both small and large amounts used.
-makes my under eyes appear ridiculously older and saggy as if gravity is pulling my skin down with this crap on
-Ridiculously yellow and inconsistent shades. I have one of the yellowest, light olive skin tones I have seen and none of these shades matched me. I'm an NC20. I tried Vanilla first (too dark and orangey yellow), then Snow (too pale) and finally Almond (too yellow but depth wise okay)- which I am forcing myself to use up

I am shocked at HOW bad this concealer looks on my face. I have never had a concealer look this bad on me. I've tried many drugstore concealers, and with setting powder they all look great. My HG is the tarte shape tape-don't know why I strayed bc that stuff does NOT crease even without powder. I do not understand how this manages to crease with setting, i am dumbfounded. Clearly, this works for many people, and if you're able to find a shade and this somehow looks good on your undereyes go for it!

This was an definite no for me. I have used shape tape and liked it. NARS radiant creamy concealer has been a go too. I don’t have a lot to cover under my eyes, I do have acne. I wanted a concealer that could do both but I get it if it can’t and I don’t hold it against the concealer if it’s a one trick pony.
This concealer was very dry. Like I could only do one eye at a time but it always dried before I could blend it so it looked thick and flaky. The color match was not great. It was very yellow and I’m very neutral toned. I tried it as a spot concealer, and again, it dried very bunchy and flaky. I did not sculpt with it so maybe that’s ok.
I tried it with a damp sponge, brush, and fingers. It never looked better.
The packaging is giant. It looks like a baby foundation and the doe foot is huge. So on one hand you get a lot for your money. On the other hand, for how I would use it, it would dry out or expire before getting used up so I actually would prefer a smaller bottle. The doe foots seem very unsanitary as well. I’d rather those be in smaller bottles that I can use up in 6 months or so. If I get that much product I think a pump like MAC pro longwear would be much better. I returned this product.

I’m really surprised that so many reviewers find this more drying than shape tape! For me the main difference is that this is less dry!
Having said that, I also find the coverage to be slightly compromised compared to shape tape. However, one of the things I both like and dislike (depending on the situation and time constraints) about shape tape is you really don’t have that much “setting time” before you have to start blending or it’ll just harden like calamine lotion. This gives a little more leeway, and there’s something about that time to set that makes a difference in coverage and longevity. If that makes sense?
So... I like this very much, excellent shade range to choose from, and I think the price is pretty good considering the fact that this is a lot of product for a concealer.
Of course, I’ve now found that this works best IN TAMDEM with shape tape, meaning applied over it. Then set time then blend. So really what this has done is added one more step and product. But let’s face it if I was so concerned with a low maintenance routine and pared down cosmetic collection I probably wouldn’t be here on Makeup Alley.

All in all I’m impressed with this and I’m really glad it exsists because I can buy it at Sephora and the one Ulta in my city is kind of far, never has anything in stock and the website is a pain too. It’s good to have an alternative.

Hands down the best concealer I’ve ever used. I can pop this on my undereyes (T zone), blend it out, set with a powder, and be good to go for the day... no foundation necessary. It’s amazing how well this covers up imperfections. This stuff would conceal your darkest secrets! I swear it’s a game changer. I’ve recommended it to all my friends and I will definitely repurchase. I have used only as a concealer and not as a contour.

Pros:
- Full coverage
- LESS than a pea sized amount is more than enough to cover the under eye area and then some
- A lot of product
- Matte finish

Cons:
- Not natural looking
- Separates in dry spots (I have extremely oily skin but use retin A)
- Settles into any fine lines
- Very heavy
- Looks cakey on

Overall, it's a no for me. This product may be great for those looking for the "Instagram makeup" full coverage look. Me, I prefer a natural finish which this product does not deliver on.

I bought this because of the raving reviews all over the interne but I must say I‘m disappointed.
First of all the shades I swstched were all super yellow or orange. I picked the shade Porcelain which was the best match for my NC20 skin but still more yellow than I would’ve liked. Almond might have been better but that’s online only where I live so I didn’t want to take the risk...

First I don’t like the packaging. Too bulky and the applicator is too big and picks up too much product. Now if you use the „typical YT-Guru amount“ you’ll probably find the applicator perfect. But I use what I would consider a normal amount, probably half what you see people on YT use - so still a fair amount for "outside people". But I still have to be careful to not apply too much which I rarely come across when it comes to concealers.

Now I could overlook all of the above if the concealer was amazing, but it really isn’t anything special. It’s hydrating for sure and initially it lookes good and smooth but as far as coverage and lasting power go it’s pretty mediocre. I‘d say it‘s medium coverage and lasts only for a couple of hours before creasing. I don’t know what it is but when I wear this concealer my mascara budges like crazy, so after only 4-5 hours I have black lines and dots underneath my eyes.

It’s not a horrible concealer but really not worth the hype imo. I wouldn’t repurchase it or recommend it to anyone. As a reference some concealers that I like are the Mac Pro Longwear in NC15/20 and the Nars pot concealer in Vanilla.
Those have higher coverage and last an entire day on me and I don’t get that weird mascara smudging underneath my eyes whith them.

I apply all my liquid concealer with a brush btw as this works best for me. Application of this concealer with a BB looks really nice, too but as I had more concerns with the staying power and not the initial look application didn't really make a difference for me. I do set my concealer with a good amount of powder but I don't bake.

Bought this concealer because of the hype but honestly its overrated af. Its even drier than shape Tape so if u have dry skin, forget about it. It kinda reminds me of a cheap drugstore concealer cause the pigmentation is good, but it has a dry complex, and creases too much. Compared to Bye Bye Concealer by IT Cosmetics, i would definitely say they have same coverage and Born blends better but Byebye is better for dry skin. Still not sure if I will buy BornThisWay again.

I bought this because I heard it's a good value for the amount of product you get in a concealer. I own this in Snow and it's a good light, yellow-toned shade. Since my skin is extremely sensitive, I'm glad that this does not break me out or irritate my skin, but since I'm also dehydrated, I was very surprised that it did not emphasize my flakes. Under the eyes it does look a little heavy, so I do not like using this with a brush, preferably a sponge. With a brush it just seems to be too much and cakes up. It does well all over the face as a foundation as well, if you'd prefer to use it in this way, sheered out. In my opinion, this would be a medium to heavy concealer, considering it is in a liquid formula.

I like the coverage but it really creases on me. Very reflective so very good for inner corner.