I love MUA Katie Jane Hughes because she doesn't define products by their marketed use. She uses concealers as foundation, cream blush as eye shadow, lipsticks as blush etc. I know that's not new, but she makes it look GOOD. When she started using this concealer as foundation and looked flawless, I was hooked.
Just to clarify: base products are basically all the same products with varying levels of pigments and emulsifiers for spreadability. A concealer is just a really thick foundation with more pigments. I like using concealers as my foundation because I don't need to cover my whole face. Most people don't. You probably have a few marks here and there, certain areas are bit darker than others, there's this one spot you've always had and never goes away...But I bet >75% of your skin actually looks ok. And if you've been looking for a way to even out your skin whilst using as little product as possible, consider using a concealer as foundation!
If you decide to try this, here are my tips:
- pick a concealer that is quite thick. I use this CoverFX one, Nars CC and Glossier Stretch Concealer.
- use a LOT less than you would with a foundation and use it only on targeted areas. Don't spread it around like a moisturizer, it'll look very cakey that way, but apply a few dots here and there and spread it around using your preferred method. Challenge yourself; does your forehead REALLY need to be covered? Your jawlines? Your whole cheek or just that mark on the right?
I am a MAC NC25 in winter and NC35 in summer. I use CoverFX in G medium 1, Nars CC in Custard and Glossier SC in light (winter) and medium (summer).