76%
would repurchase
4.4/5
package quality

price range

description

Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies color and helps lock down eye shadow for 24+ hours of waterproof, non-creasing, fade-resistant wear while protecting you from harmful blue light.

ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499) <ILN50047>

Reviews

Reviews


5.0
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from

a year ago

I do not think I can add anything new about this product, so I will say that I really enjoy this product and that I have already repurchased it several times, because this is the only one eye...

About reviewer (73 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown



5.0
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2 years ago

This is the perfect eye primer for mature skin. I've been using it for 8 years. I've tried other brands but nothing works as good as this one at keeping my eyeshadow in place all day from 7AM right...

About reviewer (4 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesBrown


3.0
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4 years ago

I started using this a few months ago, I wore the Kat Von D Beauty Lock It Foundation and this always worked perfectly with it, it blended in seamlessly with my foundation and leaving no harsh...

About reviewer (3 reviews)

Age19-24

SkinCombination, Medium, Cool

HairBrunette, Straight, Fine

EyesGreen


5.0
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4 years ago

I like this primer more than Urban Decay's eyeshadow primer personally. You only need a little bit, and it has never felt uncomfortable or drying on my eyelids. Eyeshadows stay secure and are much...

About reviewer (17 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairRed, Straight, Fine

EyesBrown


5.0
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5 years ago

It's the best eye primer I've tried in my entire life!! I use it every day and I love it! It lasts all day without problem even if it rains or it's too hot. Since 2014 I'm buying it any time it...

About reviewer (8 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBrunette

EyesHazel


3.0
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5 years ago

I tried it before it is good not bad

About reviewer (49 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBlack


5.0
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5 years ago

Fantastic eye shadow primer. No colour, no shimmer. This is the best eyeshadow primer I have ever tried. Tube is pricey but lasts forever and is good value.

About reviewer (49 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Cool

HairBlond, Wavy, Coarse

EyesBlue


3.0
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5 years ago

When I first received this as a deluxe sample, I was super excited since I’d never tried a high-end lid primer beforehand. I’d always stayed away from them out of fear of liking them too much and...

About reviewer (112 reviews)

Age30-35

SkinNormal, Tan, Neutral

HairBlack, Straight, Medium

EyesBrown


5.0
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6 years ago

​This is a fantastic primer. While using it, my eyeshadows last from morning to night with no change whatsoever. For me, no other primer comes close to it performance-wise. Too Faced Shadow...

About reviewer (743 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesHazel


4.0
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6 years ago

Too bad this didn't work out for me. This product does its job wonderfully. I have extremely oily eyelids and this helped my tarte and too faced eyeshadows last for up to 8 hours before creasing....

About reviewer (1 reviews)

Age25-29

SkinCombination, Medium

HairBlack

EyesBrown


5.0
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from

6 years ago

Yeeees, my fave. The only drawback is the packaging - when you think you're finished with the product, you need to cut the top and scoop out the remaining bit.

About reviewer (32 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesBrown


1.0
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6 years ago

Hate Hate Hate Hate. Got as a free gift w/purchase. Dries powdery immediately as soon as it's applied. Causes skipping, uneven pigmentation, muddy blend lines, rolling of shadow around...

About reviewer (4 reviews)

Age30-35

SkinCombination, Tan

HairBrunette

EyesBrown


5.0
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6 years ago

This is my HG eye makeup primer. One tube lasted me over 2 years, and the squeeze tube allowed me to get every single last drop of this primer so that none went to waste. It's a bit more pricey,...

About reviewer (51 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlack, Wavy, Medium

EyesBlack


5.0
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6 years ago

I have been using this for a couple of months and I am so in love with it. I used UDPP from the time that it was launched in the hard-sided purple "genie" tube with the doe foot, and I thought it...

About reviewer (564 reviews)

Age30-35

SkinCombination, Fair, Warm

HairRed, Wavy, Fine

EyesBlue


3.0
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6 years ago

This primer is just okay. I mean, it works as a primer, no bones about it. It keeps your eyeshadows on and they won't crease. But it's just so hard to blend shadows over this because it stays so...

About reviewer (55 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesGray


2.0
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6 years ago

This is actually the worst eyeshadow primer I've ever used, which I'm surprised about. It certainly helps prevent creasing for some time, but I've used other primers that were half the price and...

About reviewer (69 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesBrown


4.0
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6 years ago

I got a generous sample of this from Sephora and have used it for several days. It has really outperformed my UDPP. Unfortunately I won't be buying it because I found that Too Faced has a parent...

About reviewer (35 reviews)

Age44-55

SkinDry, Fair

HairBrown

EyesHazel


5.0
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from

6 years ago

I had to find a new eye shadow primer after my HG (Tarte 360 creasless) was D/Ced. (Mini Rant: Why? Just Why??) Anyway, i have aging eyes with droopy eyelids and I like to use a primer for...

About reviewer (95 reviews)

Age44-55

SkinDry, Olive, Warm

HairBrown, Wavy, Medium

EyesBrown


1.0
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from

6 years ago

After reading and seeing so many good reviews I just had to have a tube. From the so-called Too Faced Australian authorized seller, I purchased two Shadow Insurance tubes, nude and champagne....

About reviewer (29 reviews)

Age56 & Over

SkinNormal, Medium, Warm

HairSilver, Straight, Fine

EyesGreen


4.0
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6 years ago

I have mixed feelings about this primer. I am not sure if it's just mine, but when i try to squeze it out of the tube a LOT of oil comes out of it, wayy before the actual product does. It looks...

About reviewer (26 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesHazel