Urban Decay

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. Products include lip, eye, and nail colors, as well as other face and body products.Its target market is young consumers. Its products are sold at large department stores in the United States such as Macy's, Sephora, Ulta, Nordstrom, and from the official website as well as in several other countries such as Mexico and Germany. (wikipedia.com)

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1,020 products

39,471 reviews

72% would repurchase

Not tested on animals
Urban Decay is a Cruelty-Free Subsidiary.

Recent Urban Decay Reviews

Primer/ Corrector -Urban Decay -Optical Illusion Complexion Primer

on 2/20/2019 2:41:00 PM


This is the best primer that I have used so far. It worked better than pore professional at blurring pores. Recommended.

1 of 1 people found this helpful.

Mascara -Urban Decay -Perversion Mascara

on 2/20/2019 8:48:00 AM


This is my love mascara for the last 3 years.
It makes the lashes long, full, almost false lash effect, it doesn't dissolve in water, tears or other liquids, it doesn't spread, it's easy to apply, it stays on even after working out, it doesn't dry in the vial.
It is a bit pricey, but I use it every day and the product lasts for 8 months, up to an year.
I buy it over and over.

1 of 1 people found this helpful.

Contour -Urban Decay -Naked Skin Shapeshifter

on 2/19/2019 5:51:00 AM


I have this palette in Light-Medium.¨

So first of all, it took me forever to pull the plug and buy this. I am not one of those people who is obsessed with contouring their faces and having 50 different powders for each part of the face. Also I wasn't sure if there was any point in buying a 50 € palette, when I wasn't entirely sure if I'd use the majority of the powders/creams. This was on a really good sale and I knew then that it was time to give this palette finally a go. And let me tell you, I wish I would have bought this palette sooner, because it is worth that 50 € 100%!

The Urban Decay Shapeshifter is an AMAZING face palette with both powders and creams. They are separated by a two-sided mirror, so you don't have to worry about them mixing with each other. On the top row you have 4 powders; dark contour, medium contour, light contour and a highlighter. The bottom row holds the creams; dark contour, light contour, peach corrector, pink corrector and a highlighter. The palette itself is very sleek and made out of very sturdy plastic. This is easy to travel with!

POWDERS: For my winter skin tone (NC10/NARS Siberia) the powders are a bit too dark, except for the medium contour. The dark contour will make an excellent bronzer for fairer skin, as it is quite warm toned. Both of the actual contour shades apply and blend really easily onto the skin, are well pigmented and non-powdery. Even if you over-apply, it is easy to blend the product out. The light shade I find to be a bit chalky and powdery with quite a lot of kick up, but it has worked really well as a powder base for eyeshadow. The highlight is a pretty warm gold, which works nicely to add some glow to your skin.

CREAMS: These creams again blend out so easily! I have mainly been using the pink one to color correct my under eyes and the yellow to counteract any redness on my face. The creams can all be either applied with a finger or then with a brush (I have been using the UD Pro Finger brush for that, as it is very precise and kind of mimics one's finger). The coverage is very natural, sort of like your skin, but perfected.

I am in love with this palette, have been using it every single time I do makeup and will definitely be repurchasing this when I run out of it. I think this is a high quality, highly underrated product, which is well worth its price! I hope that UD will never ever discontinue this product! Highly recommendable!

1 of 1 people found this helpful.

Eye Shadow -Urban Decay -Born To Run Eye Shadow Palette

on 2/17/2019 4:35:00 AM


I bought this palette very soon after it’s release and it’s been with me now for about 6 months. I have probably used it three times in that time. I wonder now why I don’t reach for it. I do have a lot of palettes, so that may be one reason of course, but the fact I’ve used it so rarely is because it’s just not that great. I remember it appealed to me because of the vast colour ranges and them not appearing to bright or bold. It looked wearable on line. In reality, the way they are set out in the palette is quite ‘jumbled’ to me. I end up taking shades from all over the place. Some look very different on the eye, than they do in the pan. Some are quite muddy. I have had to remove a look before and start again with this, which doesn’t often happen. The shimmers are a bit ‘meh’, they disappear quickly with no punch. I think urban Decay need to improve the formula of their shadows as they are in danger of falling behind the now vast competition. They were at the forefront a few years ago, but now they need to up their game.

3 of 5 people found this helpful.

Lipstick -Urban Decay -Vice Lipstick - Ravenswood (Cream)


Holy grail nude lip for me!! I wear this shade almost daily since I purchased it two weeks ago. I don't like "true" nudes, as they wash me out, but this shade is a great, pinky-nude MLBB color that I adore. It goes with any eye look for me, and really brightens up my complexion when I wear it!

The formula is great. It's from the cream line of Vice lipsticks, and while it's hydrating and smooth, it's also long-lasting. I'll put this on in the morning and only need to touch up a tiny bit after lunch. It also wears down in an attractive way, leaving the lips a tiny bit stained so it's not super noticeable.

The packaging is consistent with the Vice range, of course. It's sturdy, cute, and the bullet has a classic shape that makes it easy to apply. These are $18 at Ulta, which isn't too expensive for a high-end lipstick.

Vegan / Cruelty Free

2 of 2 people found this helpful.

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