Urban Decay Eyeshadow Primer Potion - Original

On one hand it makes my rainbow eyeshadow really stand out, but on the other a pointless hassle to work with:

This primer is extremely sticky. YES I know that's a good thing & adherence keeps your eyeshadows fresh HOWEVER it dries the heck out of my eyelids...and I don't even have dry eyelids! Also when I'm applying this primer I can feel myself unnecessarily dragging the skin just so the primer could spread...I'm not ready for more fine lines around my eyes! On the plus side it caused me no irritation :/

I would ONLY recommend this product to people with OILY eyelids.

I have found much better eye primers that are less than half the cost & perform just as well if not BETTER. Sorry Urban Decay, it's a NO from me.

Excellent product AND it works as a concealer. I get greasy eyelids and this helps set up a more matte base before applying eye shadows.

This stuff is my holy grail in my makeup collection, its the only one that seems to work for me. I've tried others and nothing performs like this one. The only thing I hate about it is they like to change the packaging a lot I've had both versions from the squeeze tube to the doe-foot applicator and I find the squeeze tube the best because you can get just a little bit you seem to have more control. This also great for glitters too and chrome shadows it work for everything just love it.

Such an incredible eyeshadow primer, the first I’ve tried and it’s already a favourite and possibly HG. In my experience, does a lot more than when I’ve tried to use concealer as a base. Helps to make shadows more vibrant and pop, last longer and apply better/smoother. I intend on either repurchasing this or trying the Anti-Ageing Eyeshadow Primer Potion by Urban Decay or testing Too Faced’s Shadow Insurance. The only thing I don’t like about this primer is the price tag but luckily mine’s a sample size and I only had to pay $20 AUD for it. Another plus is it seems like a lot of product, even in the sample size and lasts forever.

It seems like forever since I purchased this and I still have over half the tube left! This is always a staple before using eye m/u as it helps it glide on and stay put - in my case at least 7-8 hours. No fading, shifting or creasing. It goes on beige but vanishes/becomes transparent once applied. I don't wear eye m/u very often but when I do this is always a part of the routine. In fact I'm not sure I would be able to apply anything now without applying this first!

Selena x



~ My HG list ~

(I've sampled 100s of skin, hair and m/u products over the last decade and a half, as I'm constantly trying out new stuff all the time - usually sample/trial sizes from e-bay, also plenty courtesy of a friend who works at Sephora. Thought it might be useful to share my top 10 must-have products, subject to change if and when I come across something more effective)


1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Lip Balm: Jack Black - Intense Therapy
3. Pigmentation/Anti-Ageing: ‘Divine Herbal’ - Facial Treatment Serum
4. Cleanser: 'Aveda' - Purifying Gel Cleanser
5. Concealer: ‘Mac’ - Studio Finish Concealer
6. Lash Growth Serum: ‘Divine Herbal’ - Divinelash
7. Foundation/SPF: ‘Juice Beauty’ - Stem Cellular Repair (warm glow)
8. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
9. Moisturizer: ‘Antipodes' - Rejoice Light Day Cream
10. Hand Cream: 'Origins' - Make A Difference Rejuvenating Hand Treatment

My favorite eyeshadow primer so far! I'm glad I picked this up on a sale again! A little of this product goes a long way and it will last you a long time so the price point is justifiable. I can not do my eyeshadow without this product, so it's definitely a staple for me. I do have to set it with some powder for maximum longevity and anti-creasing. If your eyelids are very oily like mine and you find yourself struggling a bit with this product I would recommend setting it with powder like I do.

I got myself the trial size which is awesomely available to start with. I do not use eyeshadow but have creasing in laugh lines when wearing foundation and have been reading this might help. It really does. I use the applicator directly on skin and it is well made and multitask. I love the container really and the ''brush'' is really user friendly. I find it hard to blend on face but since it's not it's intended purpose it only makes sense. makes sure to blend well it it is for foundation creasing otherwise it'll be patchy. Pricey but now 50% off at ullta so it's time to get one :)

This is one of my must have items! I've been using this for many years and never wear eye shadow without using this first. Even my 11 year old daughter was playing dress up with use friend and I heard her holler "stop you can't put eye shadow on until you put Urban decay prime shadow on" lol. A full sized tube is 22–24 dollars depending on which variant you pick. The price is a good value for the amount in tube vs the tiny amount needed to each lid. If that is more than like to spend, the mini version is half the price and still a lot of product. Why is this a must have for me? Because when I apply this prior to shadow, it takes my eye shadow game to the next level. It gives me a primed surface that gives me a smooth blurred lid for optimal shadow application. It enhances the color worn, helping my eye-shadow be the most vibrant and bold color it can. It keeps my shadow from ever creasing or fading and holds true to that just applied look for up to 24 hours. It goes on easily, taking a small amount and dabbing it over my entire lid. It dries quickly and I've never had it have any negative effect to my shadow application. I have this in original (sheer nude) anti aging, skin (pale nude shimmer) eden (matte nude) and freebase (white). I wear them all and rotate thru them depending on the look I am going for. My only complaint is I prefer the old style to this new doe foot applicator but its not a negative about the product as much as me not liking changes. I recommend this to everyone. I don't understand how or why people wear eye shadow without priming for optimal wear each time

I’m going to be honest, I tried to switch to something more exciting. Tried many different products over several years. Recently, I received a sample of this though, and was reminded of what a good job it does. Therefore, I am back to using it again.

Me before primer potion: lmao ok sure I’ve heard good things but my eyelids are slicker than a crooked lawyer so good luck UD Me after a sweaty, humid night at a bar with no AC, 5+ drinks, rob zombies dragula at full blast, and then the raw nerve to fall asleep with a face full of makeup: UD this is witchcraft, how am I brutally hungover but my eyes look like I just did them??? This is isn’t staying power this is LOYALTY TO MY LOOK power