Urban Decay Eyeshadow Primer Potion - Original

This potion is the grail of all makeup. I told all of my friends about this primer and continue to do so. I LOVE IT. It lasts a REALLY long time too. I had one that lasted me YEARS and I used it daily. I don't love the wand application but it's easier to use and can't really complain. Really makes my eye shadow POP and look vibrant and beautiful. Lasts a long time too. Everyone should definitely purchase this and have it in their makeup stash. It's fantastic!

This is a great product. HOWEVER.. UD's new packaging for this item really sucks. It sucks so much that I am actually going to switch to Milani's eyeshadow primer which works just as well and is much cheaper. Until UD goes back to the squeezy tube packaging I will NOT repurchase. Sorry not sorry UD ;)

I've purchased and repurchased this over the years. Why on earth did they go back to the original packaging. I've only had my last tube for a little over a month and its already drying out. I will be looking for another product that can replace what used to be a HG for me.

Amazing. Probably my favorite eyeshadow primer. I give it a 4 stars because the price and the packaging is kind of odd.. I usually just apply it to my finger and then to my lids rather than using the wand to apply it because it doesn't go on evenly
But I love this primer!! Works great at making sure your eyeshadow doesn't crease and stays put

does its job. no flaws. you dont have to use a lot. prolongs my eyeshadow and sometimes i use it as glitter glue. i have never strayed away and have been using this product for almost 5 years on a daily basis. you can also use this underneath your eyes as primer for concealer/corrector to prevent creasing. i don't mind the price since a tube lasts so long, about 4-6 months, and you can easily remove the wand and carefully squeeze the product out if you prefer a squeeze tube product.

I started with this eye primer and have never looked back. It does an astonishing job keeping eyeshadow, liner and mascara in place all day. I used to get crazy raccoon eyes by the end of the day if I didn't use primer, and with this, I still have decent looking eye makeup 10 hours later, even with very oily skin. No creases, no raccoon eyes. An absolute must for any makeup arsenal.

I like this and this is the best eye primer that I have tried. I don't claim that this is perfect but close to it/haven't found better. It keeps my eye shadow on almost all day( about 11hours),and makeup never creases with this.Doesn't dry out or irritate my eyelids. I use eye makeup every day,so I can really tell when something is really working. I don't like the new packagin because I think that the applicator is useless.
To reviewers who say that this makes blending tougher: Make sure you use setting powder/light eyeshadow on you entire lid after application.I've never had any blending problems.

Product works well to prevent creasing for me. But a squeezable tube like Milani's eyeshadow primer would function much better than UD's applicator. Considering its price, I would rather purchase Milani's.

Honestly this primer is just hype. Yes it keeps my eyeshadow on but more than a concealer can. I would save my money and buy something else

Burns like FIRE! A burning fire on my eyelid. As its burning you try to blend and it ends up drying into a smeared goopy mess. So, you've got your goopy fire eyelid, which now needs more shadow to cover the red which you smear up. At this point you've got to be at that event and you wish you'd never tried to make your 🔥 mess eye makeup long lasting.