This mascara would've been really good if it didn't smudge on me. I have oily lids and at the end of the day, some of the product migrates to the bottom lashes. With that said, I can see its appeal and why it's so popular with some people. I already have long lashes and OK volume and this mascara seems to get every single lash, even the tiny and shorter ones. The result (on me) is pretty dramatic and all it takes is one coat. Two coats on my lashes look almost ridiculous for daytime and tends to clump a bit. The pigment is very black which I'm sure adds to the "drama". It does add a bit more volume to my lashes which is what I prefer since my lashes are already long.
I took off a lippy for the smudging I get from this. I'm sure this doesn't happen to everyone but on me it does. For that reason, I only wear it at night when I don't have to have it on the whole day. It also doesn't hold my curl very well so after several hours, my curl is not as elevated as when I first apply it. Since this isn't waterproof, I find it easy to remove with makeup remover.
Would I purchase it again? I don't know. At $25 each, it isn't exactly cheap. Additionally, I've used other brands that were cheaper that provided similar results without the smudging factor so as it stands, I'm on the fence with this one.