This mascara ticks a few boxes for me: I opened it some time in August and it's still going strong, it lengthens my lashes and has a good colour payoff. Dramatic it is not, but for a natural, everyday look, well, it's lovely. It cost £16 when I bought it which is more than I'd normally spend on a mascara, but is still perfectly purse-friendly especially when you consider how long it lasts.
However, I have one major issue with it which means I can't give it more than 3 stars. One of the selling points of this mascara is that it's supposedly smudge-proof and claims to only need warm water to remove it a la most tubing mascaras. In my experience the first of these claims doesn't ring true. This is a real shame as it would otherwise have been an HG product for me.
Unfortunately, I have been blessed with an oily complexion - to the point where I've tried countless foundations, mascaras, cleansers, toners etc. to no avail. I've tried a handful of tubing mascaras and more or less settled on my almost-HG product for now (Boots No.7 Stay Perfect Mascara, more on that later) with varying results, but unfortunately, this one gave me panda eyes. Granted, they weren't as dramatic as I've had with other non-tubing products, but I definitely have to wipe under my eyes every few hours, and the smudges themselves do seem to want to stay put. This isn't practical for my often long working hours and by the end of the day I just look messy. It does come of with warm water, but it just sort of ... melts as opposed to coming off in little tubes like most tubing mascaras. Rain also seems to give way to more dramatic dark smudges, and given that I live in the UK, this is definitely not a good thing.
Basically, this is a great everyday mascara, but only if you're blessed with skin that doesn't secrete oil quite as dramatically as mine seems to. Oily girls? Sorry, this is yet another product that's just not right for us.