78%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


5.0
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8 years ago

This has been my go-to everyday mascara since I started wearing make-up a couple years ago, and I can't tell you how sad I was when I found out that NYC doesn't make it anymore. While I do...

About reviewer (4 reviews)

Age19-24

SkinSensitive, Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown



5.0
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8 years ago

I'm so glad to see so many other reviewers loving this mascara as much as I do! There are a lot of women who wouldn't dare try this just because it's so cheap. That's too bad, because this is such...

About reviewer (272 reviews)

Age30-35

SkinDry, Medium, Warm

HairBrown, Straight, Medium

EyesBrown


5.0
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8 years ago

This is a wonderful mascara. Really is...works wonders in lengthening and separation---that's basically what every set of lashes need to look more dramatic. ..got thin lashes? Wiggle back and forth...

About reviewer (4 reviews)

Age25-29

SkinOther, Other

HairBlack

EyesBrown


5.0
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8 years ago

I just bought this and for the price I gotta say I'm impressed! I've used it several times and it is one of the best mascaras I have tried, if not THE best. ( I am almost 50 and keep a list of...

About reviewer (50 reviews)

Age44-55

SkinCombination, Olive, Warm

HairBrown, Wavy, Medium

EyesBrown


4.0
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9 years ago

I have only found this mascara once where i live, and it is the best lengthening mascara I have tried. Easy to apply and it does what it's suppose to do! The price was pretty cheap i think it was a...

About reviewer (24 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairRed, Straight, Medium

EyesHazel


5.0
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9 years ago

I seriously have no idea why this isnt considered a "holy grail" mascara cause it is, and for $1? This right here is the hit. The brush might not seem much, but it seperates, voluminizes,...

About reviewer (36 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairOther, Wavy, Coarse

EyesBrown


5.0
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10 years ago

Okay so for a $1 mascara, this thing is the bomb! It gives the greatest length I have ever seen (more than my benefit they're real mascara)! Seriously, if you're on a budget or don't like to spend...

About reviewer (56 reviews)

AgeUnder 18

SkinAcne-prone, Tan

HairBrown

EyesBrown


4.0
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10 years ago

I think this is the perfect mascara to use when you're just starting to get into makeup because it doesn't make a statement. It gives a your-lashes-but-better look so it looks very natural,...

About reviewer (20 reviews)

AgeUnder 18

SkinVery Oily, Tan

HairBrunette

EyesBrown


3.0
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10 years ago

I won't say it's bad, but it's not my holy grail. It does lenghten and volumizes, but does not the best job at seperating (in my opinion) and I believe it's because of the spiraled around brush. If...

About reviewer (24 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlack

EyesBlue


3.0
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10 years ago

I have naturally very long, grazing my eyebrows type of lashes, and am in need of volume more than anything else. I usually swipe this over a coat of volumizing mascara, and get crazy-defined, even...

About reviewer (25 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairRed, Wavy, Medium

EyesGreen


5.0
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10 years ago

This mascara is my everyday mascara and for only a dollar, it makes it my favorite mascara haha. When used by itself, it gives natural, full looking lashes; nothing dramatic. When paired with...

About reviewer (13 reviews)

AgeUnder 18

SkinDry, Fair

HairBrunette

EyesHazel


3.0
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10 years ago

What i like about this product is that it makes my eyelashes look a lil bit more visible and a little bit longer(i have short eyelashes) i also like how creamy it is but i dont like how Sometimes i...

About reviewer (11 reviews)

Age19-24

SkinOily, Medium, Not Sure

HairBrown, Wavy, Other

EyesBrown


1.0
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11 years ago

Epic fail for me. I have straight stubborn lashes. This didn't hold a curl, didn't seem to do anything to my lashes in terms of length or or thickness and it appeared to have very little pigment....

About reviewer (241 reviews)

Age30-35

SkinAcne-prone, Olive

HairBlack

EyesBrown


4.0
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11 years ago

This product was my HG for a long time. It is not much of thickening mascara but it allows length for days lol. Its long non synthetic brush allows for each eyelash to be coated evenly with the...

About reviewer (1 reviews)

Age19-24

SkinCombination, Tan

HairBrown

EyesBrown


4.0
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11 years ago

I bought this mascara for $1.47 at Walmart. It was really inexpensive and I'm just starting out with makeup so I was like "Why not just try this out?" and I was really impressed. The wand works...

About reviewer (8 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Kinky, Coarse

EyesBrown


3.0
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11 years ago

I'm going through a bit of a mascara-buying phase right now and am currently trying out several. Instant Lash was my most recent purchase. This is a great mascara if you are looking for...

About reviewer (26 reviews)

Age36-43

SkinNormal

HairBrown

EyesBrown


5.0
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11 years ago

Awesome stuff! Was looking at other mascara reviews and happened to see this at the top of the list for top-rated mascaras on the right side of the page. Curious, I clicked, and saw that it was...

About reviewer (19 reviews)

Age

SkinDry, Medium, Warm

HairBrunette, Straight, Medium

EyesGreen


4.0
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11 years ago

This Mascara is OK. On my Lashes it clumps toward the outer Corner

About reviewer (4 reviews)

Age19-24

SkinNormal, Olive

HairBrunette

EyesBrown


5.0
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11 years ago

This mascara is amazing. It's only a dollar, and gives better results then much more costly mascaras. It doesn't clump at all. I can add layer after layer and it never clumps. It also separates my...

About reviewer (13 reviews)

Age19-24

SkinCombination, Olive

HairBrown

EyesBrown


5.0
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11 years ago

Best mascara i've ever used!! Transforms my stubby Asian lashes into beautiful long, separated, non-clumpy lashes! About $4-5 CAD but this is literally better than any high end brand ive tried....

About reviewer (7 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown