About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Match Perfection Silky Loose Face Powder
4.0
Created with Sketch.

7 days ago

Hi! I had the foundation and it performed quite good,so I thought to try the powder too.I bought the translucent one.And it really is translucent. 10 gr=good,but my jar is half empty. I pressed the...


Professional Eyebrow Pencil
4.0
Created with Sketch.

8 days ago

I purchased this eyebrow pencil in the shade Dark Brown. The only reason I am deducting 1 lippie is because it's definitely not dark brown, but rather a medium or even light brown. I love the...

Professional Eyebrow Pencil
4.0
Created with Sketch.

8 days ago

I purchased this eyebrow pencil in the shade Dark Brown. The only reason I am deducting 1 lippie is because it's definitely not dark brown, but rather a medium or even light brown. I love the...

1000 Kisses Lip Liners
5.0
Created with Sketch.

8 days ago

I purchased this lip liner in the shade Rose Quartz on Amazon for $3.07 last year and this product fluctuates on the site between $3.00 - $4.00. It's a light to medium brownish pink. I usually...

1000 Kisses Lip Liners
5.0
Created with Sketch.

8 days ago

I purchased this lip liner in the shade Rose Quartz on Amazon for $3.07 last year and this product fluctuates on the site between $3.00 - $4.00. It's a light to medium brownish pink. I usually...