About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Stay Matte Liquid Lipstick
5.0
Created with Sketch.

4 days ago

Very pleased with these liquid lipsticks. I have also tried MAC, Makeup Forever, and Anastasia, and the formula of this worked much better for me. Walgreens occasionally has these on sale for 40%...

Stay Matte Liquid Lipstick
5.0
Created with Sketch.

4 days ago

Very pleased with these liquid lipsticks. I have also tried MAC, Makeup Forever, and Anastasia, and the formula of this worked much better for me. Walgreens occasionally has these on sale for 40%...


Fix & Perfect Pro Primer
4.0
Created with Sketch.
from

11 days ago

I bought this from Amazon for under £4. At that price, I think this is a bargain. I normally go for more silicone like primers. Whilst this does have silicones, it's more of a creamy spreadable...

Fix & Perfect Pro Primer
4.0
Created with Sketch.
from

11 days ago

I bought this from Amazon for under £4. At that price, I think this is a bargain. I normally go for more silicone like primers. Whilst this does have silicones, it's more of a creamy spreadable...

Natural Bronzer - 027 Sun dance
5.0
Created with Sketch.
from

21 days ago

This was a very serviceable bronzer. Good color payoff, nice texture and easy application. My only issue is that, as a pale cool toned blonde, the color just wasn’t the best bronze shade for me. ...

Natural Bronzer - 027 Sun dance
5.0
Created with Sketch.
from

21 days ago

This was a very serviceable bronzer. Good color payoff, nice texture and easy application. My only issue is that, as a pale cool toned blonde, the color just wasn’t the best bronze shade for me. ...