About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Lasting Finish - Metallic Seduction
5.0
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3 days ago

I LOVE this Lipstick it glides on & the color is amazing. I don't really like the name of it. I also bought Metallic Shimmer which is very close to this color if looking for this color.

Lasting Finish - Metallic Seduction
5.0
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from

3 days ago

I LOVE this Lipstick it glides on & the color is amazing. I don't really like the name of it. I also bought Metallic Shimmer which is very close to this color if looking for this color.


Stay Matte Liquid Lip Colour
4.0
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17 days ago

This review is for Rimmel Stay Matte Shade 720 Moca. Love this product (don't know why, as it isn't 100% perfect) - like the chocolate colour; the nude and matte finish, the long-lasting power....

Stay Matte Liquid Lip Colour
4.0
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17 days ago

This review is for Rimmel Stay Matte Shade 720 Moca. Love this product (don't know why, as it isn't 100% perfect) - like the chocolate colour; the nude and matte finish, the long-lasting power....

Extra Super Lash Mascara
5.0
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23 days ago

I used so many brands my fav was Dior but that was discontinued years ago. I have long lashes that just need a bit of thickening and this mascara does the trick, I’ve been using it for years now....

Extra Super Lash Mascara
5.0
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23 days ago

I used so many brands my fav was Dior but that was discontinued years ago. I have long lashes that just need a bit of thickening and this mascara does the trick, I’ve been using it for years now....