Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their fatherû€™s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmelû€™s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

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1,064 products

32,315 reviews

66% would repurchase

Recent RIMMEL Reviews

Liquid -RIMMEL -Lasting Finish 25 Hour Foundation

on 10/21/2018 7:39:00 AM


this foundation was no match for:
- my tropical weather
- my oil slick skin

it broke up along my nose and around my mouth, which is normal, but just another indicator that i'm still on the hunt for something that really works. the shade range is pretty alright and price is normal for a high end foundation over here (like MYR30+, around there) - but it just wasn't... super impressive. :( not for me, unfortunately. passed it to my sister in the end.

Mascara -RIMMEL -100% Waterproof

on 10/19/2018 12:25:00 PM


I don’t ask a lot from my mascaras. Stay on during the day and be able to come off when I shower using several make up remover‘s. This product did nothing. I ended up with very significant smudging around my eyes during the day. I am not doing anything exciting, I live in a dry climate, and basically sit in an office. When it was time to take the product off, I do use several different types of cleansers. None Worked, and I ended up with raccoon eyes. Further, even applying this product, has a very strange consistency. It is very light so you end up trying to put it on a bit more aggressively which just leads to more of a mess. I usually really like Rimmel products. This is too bad. After three uses is going right in the garbage.

2 of 2 people found this helpful.

Pressed Powders -RIMMEL -Stay Matte Pressed Powder

on 10/18/2018 3:22:00 AM


I bought this powder on a whim , thinking it would just be alright or a good "throw in my bag just in case" powder.

However this powder has quickly turned into my holy grail. I have repurchased it 2 times and will repurchase for many years to come.
It is very mattifying, stays put and doesn't look cakey. It looks very natural and doesn't pill up , which sometimes happens with powder for me personally. I love this powder and it really takes the oil and shine away for about 8 hours.
The only thing I don't love is the packaging, i wish it was a bit sturdier, but because the product is so great , I look past it.
Definitely try it , it is fantastic and very affordable.

3 of 3 people found this helpful.

Polishes -RIMMEL -Lasting Finish Nail Polish in #378 "Posh Trash"

on 10/15/2018 8:47:00 PM


I love this color but can't find it again!

Liquid -RIMMEL -Stay Matte Liquid Mousse Foundation


A great every day foundation if you have normal/oily skin. I use 010 - light Porcelain which is pink in the tube but blends nicely to look natural on my face. I love how pink it is since I'm cool toned and find most foundations overly yellow. I honestly feel like a pale princess in this! The mousse formula dries to a VERY matte finish (even more matte than my Maybelline Matte + Poreless), so only use this if you have oily or normal skin - avoid this if you have dry or mature skin. Do not layer this on because it will look extra cakey - instead use a thin layer and blend it well, which will provide the same coverage as a BB cream. I think this product was meant for oily skin or someone looking for minimal coverage.

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