About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Stay Matte Pressed Powder
4.0
Created with Sketch.

18 hours ago

I have used several pans of this powder, in various shades, over the years. I am currently using "Transparent' which actually has light coverage, with a soft yellow undertone. I am around an NW15,...

Stay Matte Pressed Powder
4.0
Created with Sketch.

18 hours ago

I have used several pans of this powder, in various shades, over the years. I am currently using "Transparent' which actually has light coverage, with a soft yellow undertone. I am around an NW15,...


Soft Kohl - Stormy Grey
5.0
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20 hours ago

I’m pale with blonde lashes, invisible so this looks softer, prettier on me than ubiquitous black which looks ugly and heavy or dark brown which is still too strong & therefore heavy, ageing, ugly...

Soft Kohl - Stormy Grey
5.0
Created with Sketch.

20 hours ago

I’m pale with blonde lashes, invisible so this looks softer, prettier on me than ubiquitous black which looks ugly and heavy or dark brown which is still too strong & therefore heavy, ageing, ugly...

Wonder Cloud Liquid Eyeshadow in Truffle Haze
5.0
Created with Sketch.

10 days ago

Did you know that Rimmel has a matte liquid e/s now? I was thrilled when I saw it just there hanging with all their other products. This shade - their darkest - is my perfect e/s shade, sort of...