About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Provocalips Lip Colour
5.0
Created with Sketch.
from

13 days ago

This was an impulse purchase while waiting in line at the pharmacy and it's pretty good. It is easy to apply and the deep berry shade I got is lovely. It's great for wearing inside a mask because...

Provocalips Lip Colour
5.0
Created with Sketch.
from

13 days ago

This was an impulse purchase while waiting in line at the pharmacy and it's pretty good. It is easy to apply and the deep berry shade I got is lovely. It's great for wearing inside a mask because...


Exaggerate Liquid Eye Liner
5.0
Created with Sketch.

21 days ago

I've been wearing eyeliner for the past 10 years every single day. I've tried expensive and inexpensive formulas, well-known or not-so-well-known brands and this is BY FAR the best eyeliner ever....

Exaggerate Liquid Eye Liner
5.0
Created with Sketch.

21 days ago

I've been wearing eyeliner for the past 10 years every single day. I've tried expensive and inexpensive formulas, well-known or not-so-well-known brands and this is BY FAR the best eyeliner ever....