About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Nude Collection by Kate 40
3.0
Created with Sketch.

3 months ago

The Rimmel Lasting Finish lipstick in 40 is a very pale, "concealer lips" type of shade even on fair skin. I originally got this in 2020-21 because I was looking for an affordable 60s style nude...

Nude Collection by Kate 40
3.0
Created with Sketch.

3 months ago

The Rimmel Lasting Finish lipstick in 40 is a very pale, "concealer lips" type of shade even on fair skin. I originally got this in 2020-21 because I was looking for an affordable 60s style nude...


Lasting Matte Foundation
5.0
Created with Sketch.

3 months ago

This is the only cream foundation I’ve used for over 10 years. It has great matte coverage for the small amount applied, and with a dusting of powder lasts longer than anything else I’ve used in...

Lasting Matte Foundation
5.0
Created with Sketch.

3 months ago

This is the only cream foundation I’ve used for over 10 years. It has great matte coverage for the small amount applied, and with a dusting of powder lasts longer than anything else I’ve used in...

Lasting Finish 8HR Lip Liner
3.0
Created with Sketch.

4 months ago

These are nice liners. Creamy and smooth but not too soft. Easy to sharpen and use, doesn't tug on my lips or anything like that. Good pigmentation. I have two shades, Pink Candy & 90s Nude. 90s...

Lasting Finish 8HR Lip Liner
3.0
Created with Sketch.

4 months ago

These are nice liners. Creamy and smooth but not too soft. Easy to sharpen and use, doesn't tug on my lips or anything like that. Good pigmentation. I have two shades, Pink Candy & 90s Nude. 90s...