About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Exaggerate Full Colour Lip Liner - Eastend Snob
5.0
Created with Sketch.

10 days ago

This is just perfect for me and I am so glad I purchased it. I'm pale with light lips and this mauve pink nude is just right... Not too pink and not too beige, just the perfect mix. It goes so well...


Stay Matte Liquid Mousse Foundation
4.0
Created with Sketch.

20 days ago

My skin: Combination/sensitive dry - a bit of everything and difficult to deal with. This foundation gives medium to high coverage. It lasts all day and it doesn't feel sticky or heavy, but it...

Stay Matte Liquid Mousse Foundation
4.0
Created with Sketch.

20 days ago

My skin: Combination/sensitive dry - a bit of everything and difficult to deal with. This foundation gives medium to high coverage. It lasts all day and it doesn't feel sticky or heavy, but it...

Rimmel 60 Seconds Nail Polish in Orgasm
5.0
Created with Sketch.

21 days ago

I love this orange! The shade leans toward a pastel version of orange. Not too flamboyant. I love that it is in between transparent and opaque and gives beautiful coverage with a single coat. It...

Rimmel 60 Seconds Nail Polish in Orgasm
5.0
Created with Sketch.

21 days ago

I love this orange! The shade leans toward a pastel version of orange. Not too flamboyant. I love that it is in between transparent and opaque and gives beautiful coverage with a single coat. It...