About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews


Scandal Eyes Waterproof Kohl Kajal
5.0
Created with Sketch.
from

a month ago

This pencil liner is nice and pigmented, glides on to the waterline nicely, sharpens easily, and is conveniently available at the drugstore. One of my faves that I have repurchased many times in...

Scandal Eyes Waterproof Kohl Kajal
5.0
Created with Sketch.
from

a month ago

This pencil liner is nice and pigmented, glides on to the waterline nicely, sharpens easily, and is conveniently available at the drugstore. One of my faves that I have repurchased many times in...

Lasting Finish Primer
4.0
Created with Sketch.

2 months ago

Hi! I'm using this primer for a short while,but I really formed an oppinion about it. The packaging-nothing intresting.Plastic. The product is white and leaves a white shade on the face.Due to...

Lasting Finish Primer
4.0
Created with Sketch.

2 months ago

Hi! I'm using this primer for a short while,but I really formed an oppinion about it. The packaging-nothing intresting.Plastic. The product is white and leaves a white shade on the face.Due to...