About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Magnif'Eyes Eye Palette - Nude Edition
4.0
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4 days ago

This was my first eyeshadow palette I bought. I got Magnif'eyes nude because I'm very picky about only wearing simple colors (I'm fair with a cool complexion and find that bright colors look clown...


Magnif'Eyes Blush Edition Eyeshadow Palette
3.0
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4 days ago

The Rimmel Mangif'eyes blush palette is a beautiful cool toned array of colors. I loved this because the blush colors remind me of bridal makeup that you can wear every day. The colors are very...

60 Seconds Nail Polish
5.0
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5 days ago

with higher end nail polish I always ruin freshly painted nails within an hour because it doesn’t dry quickly and I don’t have the patience for that. Rimmel’s 60 second nail polish is my favourite...

60 Seconds Nail Polish
5.0
Created with Sketch.

5 days ago

with higher end nail polish I always ruin freshly painted nails within an hour because it doesn’t dry quickly and I don’t have the patience for that. Rimmel’s 60 second nail polish is my favourite...