About the brand

Originally founded by Eugene Rimmel in 1834 as a perfumery in London, Rimmel Cosmetics has gone on to become popular worldwide. Eugene was a pioneer in developing personal hygiene products like mouth rinse and pomade. After inheriting Rimmel's beauty empire in 1887, his two sons expanded on their father’s success internationally as they developed new color lines focusing on eye-enhancing products, most notably, Rimmel’s famous mascaras. In 1996, the company was aquired by Coty Inc. and is currently Britain's best-selling makeup brand. It can be found in 40 countries worldwide, and the brand prides itself on creating affordable, contemporray, cutting-edge makeup.

https://us.rimmellondon.com/

Overall rating
3.7
Created with Sketch.
66%
would repurchase
3.7
Created with Sketch.
Overall rating
66%
would repurchase

Latest RIMMEL Reviews

Stay Glossy
5.0
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10 days ago

This is the cheapest gloss you can get at the drugstore that still delivers. I love how glossy these are without being sticky. Your lips don't stick together and they are moisturizing enough. I...

Stay Glossy
5.0
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10 days ago

This is the cheapest gloss you can get at the drugstore that still delivers. I love how glossy these are without being sticky. Your lips don't stick together and they are moisturizing enough. I...


Exaggerate Liquid Eye Liner
4.0
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10 days ago

A surprisingly good liquid liner for the price tag. I don't find that it bleeds, it is easy to control, stays put. Rivals more expensive liquid liners in my opinion for a fraction of the price.

Exaggerate Liquid Eye Liner
4.0
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10 days ago

A surprisingly good liquid liner for the price tag. I don't find that it bleeds, it is easy to control, stays put. Rivals more expensive liquid liners in my opinion for a fraction of the price.

Stay Satin liquid lipstick
3.0
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17 days ago

Hi! I thought that it's long-lasting lipstick. Medium .It lasts 3-4 h. It bas a peachy scent. Let it dry for 1-2 minutes. It really has a satin finish. It's pigmented. I have Redical.In the tube is...

Stay Satin liquid lipstick
3.0
Created with Sketch.

17 days ago

Hi! I thought that it's long-lasting lipstick. Medium .It lasts 3-4 h. It bas a peachy scent. Let it dry for 1-2 minutes. It really has a satin finish. It's pigmented. I have Redical.In the tube is...