I love this lipstick! Recently I've been on a lipstick binge and bought a ton of lip pens and pencils from DS and more HE brands. I've tried NARS, Bite, Clinique, Revlon, Rimmel and Canmake chubby lip pencils and I have to say these are one of my favorites (Bite and Canmake being the other favorites.)
They are soft creamy semi-pigmented lipsticks with a vanilla caramel scent that fades away very fast. Shortly after application, they set to a less shiny look that cannot last if you eat and drink all the time. I don't quite understand how some people can apply these in such a way that makes it look like a full on lipstick, it's definitely see-through (even on my pale lips) but it's way better than Clinique chubby sticks. Compared to Revlon Balm Stains and Lacquer Balms, I like these better because they don't actually stain my lips. The Revlons are so hard to remove at the end of the day and these Rimmels come off with a tissue! :D Easier removal means more time to sleep! Compared to NARS and Bite, I think these are a better deal too because the NARS satin ones can dry my lips out and the Bite creamy ones are very similar but cost way more. (I got these on sale for around 6$ each even in this horrible canadian economic situation) The only comparable ones on term of preference are the Canmake Stay on Balm Rouges but those are harder to get for most people and the colors aren't really comparable: Canmake has a lot of girly pinks to suit the asian demographic whereas Rimmel has a full range of colors that suit most skintones. Furthermore, Rimmel is actually a little more pigmented. Canmakes don't have any scent though so that's a plus for them.
Since the Rimmels aren't matte I won't compare to the mattes from the other brands but I kind of wish Rimmel made matte ones too! Nars, Bite and Revlon's chubby matte pencils are way more pigmented than their counterparts but they also all dry out my lips more, Revlon being the main culprit. Bites are the best mattes for me if it wasn't for their weird obnoxious fragrance that turns into old lanolin stench within a few months.
I have 6 different colors and pigmentation vary depending on the colors; the rule of thumb is "darker the color, higher the pigmentation" although do keep in mind that since the colors are darker, the same amount of pigments in a lipstick will appear more pigmented. Here are the colors I own in increasing pigmentation order:
700 Not an Illusion (peachy nude),
200 Keep it Mauving (rosey mauve),
600 On Fire (reddish coral),
500 The Redder the Better (bright red) with its own backup because it's just awesome,
220 Rumor Has It (dark warm fuchsia),
300 Viva Violet (dark cool magenta).
These lipsticks, just like all Revlon chubby pencil formulas, tend to oxidize on me into a darker pinkier shade about 30 minutes after application. The same thing happens with YSL lip lacquers and it's L'oreal counterpart as well. The Bite/NARS/Canmake pens don't do that on me and stay their true color until I take them off. I don't know how the other colors look on me a long time after applying but Rimmel 200 Keep it Mauving turns more cool tone and reddish on me, which I find very lovely especially if it's cold and gray outside.