81%
would repurchase
3.1/5
package quality

price range

description

This creamy eye primer keeps your eyeshadow crease-free, your eye color vibrant, and your application smooth. Formulated with polymer technology, this vegan beauty essential serves as the perfect base for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear. Cruelty-free. Vegan. Paraben-free.

ingredients

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

Reviews


5.0
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6 years ago

I got myself the trial size which is awesomely available to start with. I do not use eyeshadow but have creasing in laugh lines when wearing foundation and have been reading this might help. It...

About reviewer (20 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesBrown



5.0
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6 years ago

This is one of my must have items! I've been using this for many years and never wear eye shadow without using this first. Even my 11 year old daughter was playing dress up with use friend and I...

About reviewer (29 reviews)

Age36-43

SkinNormal, Fair, Warm

HairBrunette, Other, Other

EyesGreen


5.0
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6 years ago

I’m going to be honest, I tried to switch to something more exciting. Tried many different products over several years. Recently, I received a sample of this though, and was reminded of what a good...

About reviewer (81 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBrunette, Straight, Fine

EyesBlue


5.0
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6 years ago

Me before primer potion: lmao ok sure I’ve heard good things but my eyelids are slicker than a crooked lawyer so good luck UD Me after a sweaty, humid night at a bar with no AC, 5+ drinks, rob...

About reviewer (1 reviews)

Age25-29

SkinCombination, Tan, Warm

HairOther, Kinky, Fine

EyesBrown


5.0
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6 years ago

Definitely one of the best primers: really helps eye shadow go on smoothly and stay put (not the easiest of tasks to achieve). Have purchased more 'premium' brands in the past i.e Estee lauder or...

About reviewer (20 reviews)

Age30-35

SkinOther, Tan

HairBlack

EyesOther


4.0
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from

6 years ago

I've bought this in the past, and most recently I received this as a free gift with my Sephora points. It's a very good primer. When I use this my eye shadow goes on more smoothly and lasts longer....

About reviewer (734 reviews)

Age36-43

SkinSensitive, Fair, Neutral

HairRed, Wavy, Medium

EyesGreen


5.0
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from

6 years ago

I have had many primers before, but this one works wonders, especially because I do not have perfect instagram eye lids, I have droopy eyelids and for me it is important not to look like a panda...

About reviewer (14 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBrown, Wavy, Medium

EyesGreen


5.0
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6 years ago

One of the few MU products I keep repeatedly buying (I’m always BOLO for the next newest greatest thing—I like trying new products!) I’m stuck between this & MAC 24H primer both are equally awesome...

About reviewer (2417 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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6 years ago

WORTH EVERY PENNY! I heard the amazing reviews for this product, and I finally bit the bullet and purchased it...and wow! Really great stuff, doesn't irritate my eyes and makes my eye shadow look...

About reviewer (86 reviews)

Age36-43

SkinAcne-prone

HairBlond

EyesBrown


5.0
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6 years ago

I bought this at Ulta because of all the rave reviews. I am really impressed with this eyeshadow primer and absolutely worth the hype! This makes my eyeshadow last 12+ hours and the Lancome...

About reviewer (50 reviews)

Age30-35

SkinAcne-prone, Olive

HairBrunette

EyesHazel


5.0
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6 years ago

I was pleasantly surprised by this primer. My eyelids are so oily that no eyeshadow stays put on them without creasing or dissolving. So I never really wear e/s. With just a small amount of this...

About reviewer (154 reviews)

Age36-43

SkinOily, Fair-Medium, Neutral

HairOther, Other, Other

EyesOther


3.0
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6 years ago

Used to be a good product a few years ago but they have def changed the formula in recent times as it doesn’t work on me anymore :( leaves eyelids oily with crease lines shortly after applying...

About reviewer (13 reviews)

Age30-35

SkinOily, Fair-Medium

HairBrunette

EyesGreen


4.0
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6 years ago

This primer is just ok for me. It works pretty well but others hold up on my oily eyelids better. I prefer Too Faced, wet n wild, and the NYX waterproof to this one. If you have drier skin you...

About reviewer (695 reviews)

Age30-35

SkinAcne-prone, Fair, Neutral

HairRed, Wavy, Other

EyesBrown


1.0
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6 years ago

I see a lot of good reviews on this primer but for some reason it does NOT work for me. I've tried applying a small amount and a larger amount but neither works and my eyeshadow STILL creases. I...

About reviewer (1 reviews)

Age19-24

SkinCombination, Medium

HairBrown

EyesBrown


3.0
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6 years ago

Granted this is a great product, but I find Shadow Insurance to be less oily - and have less of yellow tint on my more neutral skin. I kind of get some eyeliner transfer (I tend to use gel or...

About reviewer (32 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
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6 years ago

An oldie but a goodie. I've used this throughout all the repackagings and reformulations and it still remains my favorite eye primer. It drastically enhances the vividness and intensity of...

About reviewer (14 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairSilver, Straight, Coarse

EyesBlack


5.0
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6 years ago

Amazing primer,honestly the price is fair for what it does and how long it lasts.I don't use any other primer unless I am running errands and don't care about my eyeshadow.This primer really does...

About reviewer (17 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrunette, Curly, Coarse

EyesBrown


2.0
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6 years ago

I was told by many ladies that this is THE eyeshadow primer that beats the others. Maybe it's my oily lids, maybe I need wand-application education, but I really didn't like this primer. My...

About reviewer (10 reviews)

Age36-43

SkinCombination, Medium Brown, Cool

HairBrown, Wavy, Fine

EyesBlack


5.0
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6 years ago

This eyeshadow primer is AMAZING! I can't live without it. I don't wear it daily, when I'm going for a lighter makeup look with little or no eyeshadow. But if I'm doing a full face makeup, this is...

About reviewer (36 reviews)

Age36-43

SkinCombination, Olive

HairBrunette

EyesHazel


5.0
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6 years ago

I honestly cannot live without this primer!! I have oily eyelids and this will last for at least 12 hours without budging. I totally recommend. Don't forget to set it after you apply it.

About reviewer (1 reviews)

Age19-24

SkinOily, Medium

HairBlack

EyesBrown