238 reviews

Created with Sketch.

3.1 / 5

Reviews

Reviews


3.0
Created with Sketch.

15 years ago

I wandered through the hair color aisles searching for the perfect complimentary, rich, dark brown. However, from past traumatic hair coloring experiences I was knowledgable enough to pick a shade...

About reviewer (1 reviews)

Age19-24

SkinNormal, Medium

HairBlack

EyesBrown



5.0
Created with Sketch.

15 years ago

Love this product and have used it many many many times in soft black. The soft black comes out a beautiful shade of warm black that is glossy, shiney, and leaves my hair in fabulous condition. It...

About reviewer (1341 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairRed, Other, Other

EyesGreen


3.0
Created with Sketch.

15 years ago

Warning: Go a shade or two lighter than you desire. I've used this hair color twice, once to dye my hair dark medium brown, and once medium auburn. The time I dyed my hair dark brown, it turned out...

About reviewer (15 reviews)

Age19-24

SkinNormal, Fair-Medium

HairRed

EyesBlue


4.0
Created with Sketch.
from

15 years ago

I wish I had read the reviews before I chose the shade 121A ("natural darkest brown" or something like that). Warning: it comes out much darker than the box leads you to believe. I am 36 with...

About reviewer (54 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGreen


5.0
Created with Sketch.
from

15 years ago

I promise myself not to color my hair anymore, but I get tempted everytime when I see a color I want. I always reach for this one when I color my hair. It's just nice and easy to use. It doesn't...

About reviewer (323 reviews)

Age30-35

SkinCombination, Medium

HairBrown

EyesBrown


5.0
Created with Sketch.

15 years ago

This is by far the best drugstore hair dye you can get. And the great thing is, it only runs for about 7 dollars! I dye my hair black routinely, preferably blue black, and this brand lasts really...

About reviewer (254 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrown, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

15 years ago

For starters, my natural hair color is medium brown with some gold undertones. I used this dye after using L'Oreal Superior Preference in Intense Copper Red and it turning my roots BRIGHT ORANGE....

About reviewer (106 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrown

EyesBlue


5.0
Created with Sketch.

15 years ago

This is the only hair color that stays on my hair for a really long time. When I have to color it again, it's because of hair growth, not because it faded. I use Natural darkest brown and it comes...

About reviewer (45 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


5.0
Created with Sketch.

15 years ago

I love this hair colour! I've learned to buy a few shades lighter than what I'm looking for so that it comes out the right colour, and after I figured that out I never want to switch. its...

About reviewer (65 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrown

EyesHazel


1.0
Created with Sketch.

15 years ago

I thought I had learned my lesson. I just stripped my hair yesterday.. I do this often enough to know that my hair would be left porous.. but I still use a dark color, just alter the time.....

About reviewer (72 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown


1.0
Created with Sketch.

15 years ago

didnt read these reviews. wish i had. usually do but having used the stuff before, didnt realize something changed. yeah brown=black. on me brown = black with purple highlights. this was the...

About reviewer (619 reviews)

Age

SkinSensitive, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


3.0
Created with Sketch.

15 years ago

Wow. Thanks guys. I bought this hair color in Medium Brown and I am so glad I checked here before I put it on my hair. Something made me hesitant to use it; I kept thinking it might turn out too...

About reviewer (123 reviews)

Age36-43

SkinDry, Fair

HairBrunette

EyesGreen


3.0
Created with Sketch.

15 years ago

Like others have said, it does NOT come out the shade on the box....I have tried a bunch of dark brown colours in this line, and for the first few weeks it comes out JET BLACK. it's horrible. after...

About reviewer (67 reviews)

Age25-29

SkinAcne-prone

HairBrown

EyesBrown


3.0
Created with Sketch.

15 years ago

I've been using this dye as my normal one. I like to change my haircolor often and I usually pre-lighten my hair before putting a new color in. I used to use this regularly after bleaching. I...

About reviewer (24 reviews)

AgeUnder 18

SkinOily, Tan

HairRed

EyesBrown


4.0
Created with Sketch.

15 years ago

Prematurely gray, have been dye-ing forever. I never bought this stuff because it was cheaper than the other d/s brands, so I assumed it must be lower quality. After reaching the point where...

About reviewer (49 reviews)

Age36-43

SkinDry, Fair, Cool

HairBrown, Other, Other

EyesBrown


3.0
Created with Sketch.

15 years ago

My natural hair color it's a dirty blonde, so I have to color my hair sometimes to give it a little more shine and pretty color. I used this hair color 3 times yet the shade was Summerblonde 02 and...

About reviewer (14 reviews)

Age19-24

SkinSensitive, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.
from

15 years ago

I love this color. It is not the most glamorous or fancy but it is the work horse of the drugstore. They have every color you can think of; they have a great help line; they have a good interactive...

About reviewer (9 reviews)

Age36-43

SkinDry, Fair

HairRed

EyesBlue


5.0
Created with Sketch.

15 years ago

I absolutely love this hair dye. I use the Blue Black formula. It's been months, and the color is still pretty vibrant in my hair. The conditioner it comes with leaves my hair silky smooth, I...

About reviewer (6 reviews)

Age19-24

SkinDry, Olive, Not Sure

HairBlack, Straight, Medium

EyesBrown


3.0
Created with Sketch.

15 years ago

I used this a couple of times in "Natural Light Auburn", which is a very pretty vibrant without being fake looking auburn color. My natural color is dark blonde/light brown. I like this brand...

About reviewer (340 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBlond, Other, Other

EyesBlue


1.0
Created with Sketch.

15 years ago

I bought this when I decided to dye my hair from a medium blonde to a dark brown. I believe the color I bought was a medium brown. I don't remember the name (this has been over a year ago). The...

About reviewer (20 reviews)

Age19-24

SkinCombination, Tan

HairBlond

EyesGreen