59%
would repurchase
4.0/5
package quality

price range

description

ingredients

TESTS ON ANIMALS.

Reviews

Reviews


1.0
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16 years ago

I bought this in some shade of black because it was semi-permanent and I didn't want to go through all the trouble of doing a permanent dye job and then having to bleach my hair to get any other...

About reviewer (6 reviews)

Age19-24

SkinNormal, Fair

HairBlack

EyesBlue



5.0
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16 years ago

Used Ultress for years, when it was discontinued I went through several different brands and was unhappy with all of them. Finally tried Natural Match and have been very pleased. It doesn't smell...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium

HairRed

EyesBlue


1.0
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16 years ago

I used Natural Match one time, when it first came out a few years ago. I still remember it being the worst thing I have ever done to my hair. It dried my hair out worse than highlights, other box...

About reviewer (88 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Curly, Coarse

EyesHazel


5.0
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16 years ago

I bought this becuase our local store was clearancing them out. I looked it up here before using just to be sure it would not be a mistake. I was really excited to hear that it did not have...

About reviewer (21 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBrown, Curly, Medium

EyesBrown


5.0
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16 years ago

I read the reviews of this product when I already had it on my head, and began to experience serious heart palpitations. Orange hair?! Straw-like texture?! What had I done to my hair?! I color my...

About reviewer (7 reviews)

Age44-55

SkinCombination

HairBrown

EyesBrown


2.0
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from

16 years ago

It was gentle on my hair. It didn't feel dry, but the dye didn't cover my greys at all -- which is the point of wanting a natural match.

About reviewer (28 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


5.0
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16 years ago

My natural haircolour is a medium ash blonde , that has turned brassy from previous haircolouring. I chose Light Ash Blonde (9C). I found that no ammonia hair colours have a tendancy to turn out...

About reviewer (2 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


1.0
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16 years ago

I chose the Cool Brown color to match my Medium Brown hair. I ended up with Jet Black Hair. I was stunned and couldn't understand how I ended up with that result. I will never ever purchase this...

About reviewer (179 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGreen


1.0
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16 years ago

Light ash brown COOL made my light ash brown hair orange. There are no words to describe. I have orange hair where it should not have been possible. At least it feels soft though.

About reviewer (147 reviews)

Age19-24

SkinNormal, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


5.0
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16 years ago

My hair is between dark auburn blonde and light auburn brown naturally. I have used natural match once a while ago to go tone down red in my hair ( LIGHT ASH BROWN 6C) . This colour did go...

About reviewer (12 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesBrown


4.0
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16 years ago

I dye my hair quite frequently, normally going back and forth from brown to auburn. To go back to brown, I recently used Natural Match 4W. It gave me my exact natural hair colour! I love using...

About reviewer (66 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


5.0
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16 years ago

I used to use L'oreals feria in starry night, but I have a hard time trying to find it now... So I switched to this because I can't use any other brand than l'oreal from the drugstore (clairol...

About reviewer (230 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlack

EyesHazel


5.0
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16 years ago

i have really really dark brown hair (almost black), and i decided to take a risk and get the ash blonde colour dye. i left it in for 20 minutes and my hair turned a nice light brown colour. the...

About reviewer (104 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium, Not Sure

HairBrown, Wavy, Medium

EyesBrown


1.0
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16 years ago

I agree with the previous review. I have light/medium brown hair that can glow really orange and brassy in some lights. I bought 7C, dark ash blonde, to get rid of that orangey-ness and maybe...

About reviewer (15 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


1.0
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16 years ago

This is the most awful hair color I've ever used in my life. I've bought it in dark golden blonde, light natural brown, light warm brown and light cool brown. Every shade turned orange on me, of...

About reviewer (59 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


4.0
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16 years ago

Dare I say Natural Match is too natural! I wanted to get rid of my summer highlights and go dark for the winter, so I chose a brown shade similar to my natural hair color, and now it looks like I'm...

About reviewer (139 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrown

EyesBrown


1.0
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16 years ago

I bought this hoping that I could cover the few white hairs that have started to pop up and give my hair some shine. I was looking for something that would be close to my natural color, so touch...

About reviewer (124 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Fine

EyesGreen


3.0
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16 years ago

I used this product to cover white and magenta streaks I had in my hair, as I was looking for a job and needed something more natural. I chose a medium brown, and the color was great. It worked...

About reviewer (21 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesGreen


5.0
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16 years ago

Do a STRAND TEST people!! I was trying to tone down some yucky, brassy highlights. So I got 6C (Light Ash Brown). I only left the color on for 25 minutes, as indicated by my strand test. The...

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
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16 years ago

I purchased this in Dark brown ( natural). I wanted to cover up some of my faded orangey medium brown hair and this did the trick. My natural hair color is dark ashy/neutral brown. This doesnt feel...

About reviewer (285 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Curly, Fine

EyesHazel