59%
would repurchase
4.0/5
package quality

price range

description

ingredients

TESTS ON ANIMALS.

Reviews

Reviews


4.0
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17 years ago

I've used this product twice and I have been pleased with the results both times. Strangely, this makes my hair feel and look healthier! I had brown hair with some orange tones in it, so I used...

About reviewer (11 reviews)

AgeUnder 18

SkinAcne-prone, Olive

HairBrown

EyesBrown



1.0
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17 years ago

I used Natural Match because I wanted a natural hair color. I have very dark brown hair and wanted to add a little red so I went with 4R. I ended up with purple hair! Granted, it was DARK purple...

About reviewer (2 reviews)

Age30-35

SkinAcne-prone, Olive

HairBrunette

EyesBrown


4.0
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17 years ago

I'm surprised at so many negative comments! I use 4W; it's basically my natural shade, so I use it to cover up grays and add some richness to my natural color. It works great; my hair is in great...

About reviewer (19 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown


4.0
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17 years ago

I am a medium tan skin tone (NC30) and I wanted to go back to my natural blackish-brown color after getting highlights down this summer, and I tried L'oreal Natural Match in 4C Dark Ash Brown and...

About reviewer (1387 reviews)

Age25-29

SkinVery Oily, Tan, Warm

HairBrown, Other, Other

EyesBrown


1.0
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17 years ago

DO NOT RISK YOUR HAIR WITH THIS!!! I wish I had read the reviews before trying this product. OMG, my hair is so dry and lifeless looking after using this and I've had great luck with lots of...

About reviewer (12 reviews)

Age36-43

SkinCombination

HairBrunette

EyesBrown


5.0
Created with Sketch.

17 years ago

I've used this color I think 3 times and I love it. I use the 4R to get some red tones in my brown hair. I have very fine, oily hair so I would think other types of hair would find it to be...

About reviewer (215 reviews)

Age30-35

SkinOily, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel


5.0
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17 years ago

Best over the counter hair color I have tried. And beleive me I have tried them all! I have med-dark long, fine, wavy brown hair, oily scalp, dry ends. I use the Ash (cool) dark brown. The key is...

About reviewer (430 reviews)

Age25-29

SkinCombination, Olive, Warm

HairBrown, Wavy, Fine

EyesBrown


1.0
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17 years ago

At first I loved this product...I had healthy, very dark brown hair and wanted it to be jet black. I was scared to use a drugstore hair dye because I had only had my hair dyed at salons. However, I...

About reviewer (27 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBlack


1.0
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17 years ago

I've used this product 3 times. Even though the three colors I used were months apart and different colors entirely, all 3 times I came out of my bathroom with ORANGE HAIR !!!!!!!!!!! It also dries...

About reviewer (84 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


4.0
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17 years ago

<b>My hair color before using Natural Match:</b> medium-dark brown with subtle red highlights (not my natural shade, this was my hair color from a faded salon job a month ago). <b>Color used:</B>...

About reviewer (167 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBrunette, Straight, Fine

EyesBrown


1.0
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17 years ago

horrible stuff...i used the dark ash brown color thinking it would cover up some brassiness from a previous haircolor (my hair is dark brown)...oh my god, it made my hair totally black!! and i have...

About reviewer (8 reviews)

Age25-29

SkinAcne-prone

HairBrunette

EyesGreen


1.0
Created with Sketch.

17 years ago

I colored my hair three days ago with Natural Match (I don't remember the color number, but it was Natural Dark Blonde), and my hair feels like crap. It is so dry and course, and it feels like...

About reviewer (75 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBrunette, Wavy, Other

EyesBlue


1.0
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17 years ago

I normally use Ferier or Preference but I was talked into this hair colour by a L'oreal rep at Walmart. I dyed my hair with this and it caused massive damage to my hair. Never had I ever had this...

About reviewer (64 reviews)

Age25-29

SkinCombination, Tan, Cool

HairBrown, Straight, Fine

EyesGreen


4.0
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17 years ago

Used this 3 days ago to colour my naturally dark brown hair black. i've been colouring my hair black for about a year now to cover some gray (about 10% of my hair). I try a different brand each...

About reviewer (195 reviews)

Age25-29

SkinAcne-prone, Tan

HairBlack

EyesBrown


5.0
Created with Sketch.

17 years ago

I really liked this product. I had already dyed my hair twice in a week so I needed something less damaging. I had used preferance light ash brown. I have dark brown hair and wanted to lighten it...

About reviewer (9 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrown

EyesBrown


1.0
Created with Sketch.

17 years ago

This product is terrible! I tried this 3 days ago. I have dark brown hair so i purchased the "natural match" for it and my roots turned orange. Worst of all my hair is super sticky and greasy...

About reviewer (1 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBlue


5.0
Created with Sketch.

17 years ago

This is my new favourite hair colour. I used to use Feria but I prefer this because it's ammonia free and doesn't stink up my bathroom when I use it. <br><br> My hair is naturally dark brown and...

About reviewer (420 reviews)

Age19-24

SkinNormal, Fair-Medium

HairRed

EyesBlue


2.0
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17 years ago

Good gray coverage but left my hair frizzy and dry. Prefer Feria to this.

About reviewer (30 reviews)

Age36-43

SkinDry, Fair

HairBlack

EyesBrown


2.0
Created with Sketch.

17 years ago

Pros: Cheap, natural looking color Cons: Fades quickly, leaves hair dry and feeling brittle I purchased this in 5N, Natural Brown, and at first it was pretty dark. It's been a week and it is...

About reviewer (470 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel


4.0
Created with Sketch.

17 years ago

I am not totally dissatisfied. first of all, the smell of the dye is much less offensive than other dyes. Plus, I love the smell of the conditioner. My hair came out silky smooth when I rinsed out...

About reviewer (9 reviews)

Age19-24

SkinNormal, Other

HairBrunette

EyesBrown