When I first bought Avène's Gentle Milk Cleanser, it was maybe 2, 3 years ago? with my mother at Shoppers Drug Market. She suffers from dry, rosy and hyper-sensitive skin much like myself--she pointed this out to me and I haven't looked back since.
I massage it in circular motions on my face and neck, than I take a damp cotton pad and gently wash away the film. If you read the back of the bottle, it tells you to follow with their line of toner but it isn't a requirement. I had for the first year and stopped after I changed toners. I still reap all the benefits this product does for my skin. It thoroughly cleanses without stripping my skin of moisture. There are some perfumes (I haven't come across any troubles with that, though.) It removes makeup but I recommend a makeup remover if you want a true, thorough cleanse. Otherwise you might be damaging the skin if you are pulling too hard, trying to remove every last bit of makeup but that's just my opinion. And lastly, it keeps my breakouts at bay. I dunno how or the science behind it but Avène's Gentle Milk Cleanser leaves my skin balanced and supple.
It is also packaged in a durable 200mL plastic bottle and pump. Reasonably priced but not cheap by any means, either. I use it everyday, morning and night. It last for about 2, 3 months before I have to repurchase.
It's a blessing in a bottle. My only hesitance is the price. If I'm buying anything at all on rotation, I prefer it to be on the cheaper side of things. And if I'm being perfectly honest, Avène's Thermal Spring Water is a glorified perfume. Like I said, though, I haven't been negatively affected by it. For other sensitive skin folks, I couldn't guarantee them that prospect. The skin is a funny, weird thing like that.