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4.3

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93 reviews
83%
would repurchase
4.2/5
package quality

price range

Reviews


3.0
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4 months ago

I am not a fan of the Wella Demi colors at all- my only real comparison for at home color is ION Demi, and I like that SOO much more!

I used the lightest brown 5N? 6N ? I don’t remember , but my dark brown hair was a good color match but left my hair looking super dull and flat. It also faded very quickly. ION always leaves me super shiny and lasts longer and is my go - to again.

1 of 1 people found this helpful. Did you?

About reviewer (38 reviews)

Age36-43

SkinOther, Other

HairBlond

EyesGreen



5.0
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fromartjen

5 months ago

I've used Redken Shades EQ and Wella Color Charms seems very similar. It's been a few years since I've used a toner. I noticed that lately my hair is looking brassy about a month after getting highlights. The highlights look great after I leave the salon but as my hair grows, the roots plus the brassiness looks awful.

I spent some time browsing Sally Beauty trying …
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2 of 2 people found this helpful. Did you?

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
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11 months ago

I have naturally dark brown hair bleached platinum, which tends to pull brassy yellow very quickly even with purple shampoo and conditioner. I use 10NA (light ash blonde) to freshen up my colour when I'm in between hair appointments as directed and it returns my hair to a really pretty light ash blonde. This is a much better option than using the Wella toners because it's not nearly as …Read more

1 of 3 people found this helpful. Did you?

About reviewer (85 reviews)

Age25-29

SkinOily, Fair, Neutral

HairBrown, Wavy, Medium

EyesBlue


5.0
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Nov/02/2017

I used this after slowly bringing my hair from a level 10 or above back down to a level 8 for the colder months. I also wanted a colour to blend with my natural root shade which is about a level 8 as well. Plus I didn’t want the damage associated with using a permanent dye. So I thought a Demi would be good because I do not have grays and I don’t mind it only lasting up to 24 shampoos. So I …Read more

3 of 3 people found this helpful. Did you?

About reviewer (912 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


3.0
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Apr/15/2017

I don't like Wella Demi Perm first time I used light brown it came out black and it didn't fade, second I used Sand blonde and ended up dark orange, tried medium ash blonde went dark grey. I tried the lightest ash blonde to try and tone and it didn't really do anything so I wasn't upset I'd rather that than go a crazy colour, but I know you are suppose to go with a …Read more

4 of 5 people found this helpful. Did you?

About reviewer (34 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrunette

EyesGray


5.0
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Mar/13/2017

Let me start by thanking all the people on the boards and mail who helped me. I have had my light beige blonde at least ten years.(see pics in profile) It's all the way down my back so you can imagine the damage I have. I wanted to get away from the light/lightest blonde since I'm getting a little older and wanted a change. Like Jen Anistons colour was my target goal. Everyone told me …Read more

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About reviewer (14 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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Dec/06/2015

Koleston Permanent Color manufacture date:

While this review was about Wella's Koleston permanent hair color I thought it important for the below site to be known so others could check the manufacture date.

I just found this site, http://checkcosmetic.net, that gives the manufacture dates of Koleston permanent hair dye. I've bought this on the internet & was …
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5 of 10 people found this helpful. Did you?

About reviewer (3 reviews)

Age56 & Over

SkinCombination, Fair

HairBrown

EyesGreen


5.0
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Oct/01/2015

Over the past 2 years, I've taken my dark brown ombre'd hair to blonde and back. I've watched my stylist tone my hair the last few times and I've thought to myself, I could probably do this on my own and save myself 80 bucks. So yesterday, I did just that. Bought everything at Sallys and got started. I have A LOT of hair, and still only used 1 box although I'd bought 3 …Read more

3 of 3 people found this helpful. Did you?

About reviewer (2 reviews)

Age30-35

SkinNormal, Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


4.0
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Jun/28/2015

Wow, you guys weren't kidding about this stuff running dark! I picked a color barely one shade darker than my natural hair (Light Medium Brown) and the result was a very deep rich brown, which is what I was hoping for. On the Sally employee's advice I used a 6% developer; she told me to leave the mixture on for 45 minutes or so, but I noticed how dark the color was becoming after barely …Read more

4 of 4 people found this helpful. Did you?

About reviewer (282 reviews)

Age36-43

SkinSensitive, Fair, Not Sure

HairOther, Straight, Fine

EyesGray


4.0
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Mar/15/2015

I have had one hellacious nightmare of a time following the removal of henna. WAIT! before you continue scrolling thinking that this review isn't applicable to you, READ ON (if you just want the Wella info, scroll towards the last couple paragraphs lol)

SO, after two bleach washes, one full on bleaching, and failing miserably with 2 Wella toners (t18 and t14) My hair basically …
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14 of 14 people found this helpful. Did you?

About reviewer (78 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue





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