84%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


5.0
Created with Sketch.

6 months ago

I decided to try this after watching some YouTube videos. I purchased 10NA for my hair, which has become brassy toward the ends. It also had lighter streaks from over-done highlights, and hints of...

About reviewer (188 reviews)

Age44-55

SkinOily, Fair, Not Sure

HairBlond, Wavy, Medium

EyesBlue



3.0
Created with Sketch.

2 years ago

I am not a fan of the Wella Demi colors at all- my only real comparison for at home color is ION Demi, and I like that SOO much more! I used the lightest brown 5N? 6N ? I don’t remember , but my...

About reviewer (90 reviews)

Age36-43

SkinOther, Other

HairBlond

EyesGreen


5.0
Created with Sketch.
from

2 years ago

I've used Redken Shades EQ and Wella Color Charms seems very similar. It's been a few years since I've used a toner. I noticed that lately my hair is looking brassy about a month after getting...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
Created with Sketch.

3 years ago

I have naturally dark brown hair bleached platinum, which tends to pull brassy yellow very quickly even with purple shampoo and conditioner. I use 10NA (light ash blonde) to freshen up my colour...

About reviewer (87 reviews)

Age25-29

SkinOily, Fair, Neutral

HairBrown, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

4 years ago

I used this after slowly bringing my hair from a level 10 or above back down to a level 8 for the colder months. I also wanted a colour to blend with my natural root shade which is about a level 8...

About reviewer (941 reviews)

Age36-43

SkinCombination, Fair, Cool

HairSilver, Wavy, Medium

EyesGreen


3.0
Created with Sketch.

4 years ago

I don't like Wella Demi Perm first time I used light brown it came out black and it didn't fade, second I used Sand blonde and ended up dark orange, tried medium ash blonde went dark grey. I tried...

About reviewer (34 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrunette

EyesGray


5.0
Created with Sketch.

4 years ago

Let me start by thanking all the people on the boards and mail who helped me. I have had my light beige blonde at least ten years.(see pics in profile) It's all the way down my back so you can...

About reviewer (14 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

6 years ago

Koleston Permanent Color manufacture date: While this review was about Wella's Koleston permanent hair color I thought it important for the below site to be known so others could check the...

About reviewer (3 reviews)

Age56 & Over

SkinCombination, Fair

HairBrown

EyesGreen


5.0
Created with Sketch.

6 years ago

Over the past 2 years, I've taken my dark brown ombre'd hair to blonde and back. I've watched my stylist tone my hair the last few times and I've thought to myself, I could probably do this on my...

About reviewer (2 reviews)

Age30-35

SkinNormal, Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


4.0
Created with Sketch.

6 years ago

Wow, you guys weren't kidding about this stuff running dark! I picked a color barely one shade darker than my natural hair (Light Medium Brown) and the result was a very deep rich brown, which is...

About reviewer (282 reviews)

Age36-43

SkinSensitive, Fair, Not Sure

HairOther, Straight, Fine

EyesGray



5.0
Created with Sketch.

6 months ago

I decided to try this after watching some YouTube videos. I purchased 10NA for my hair, which has become brassy toward the ends. It also had lighter streaks from over-done highlights, and hints of...

About reviewer (188 reviews)

Age44-55

SkinOily, Fair, Not Sure

HairBlond, Wavy, Medium

EyesBlue



3.0
Created with Sketch.

2 years ago

I am not a fan of the Wella Demi colors at all- my only real comparison for at home color is ION Demi, and I like that SOO much more! I used the lightest brown 5N? 6N ? I don’t remember , but my...

About reviewer (90 reviews)

Age36-43

SkinOther, Other

HairBlond

EyesGreen


5.0
Created with Sketch.
from

2 years ago

I've used Redken Shades EQ and Wella Color Charms seems very similar. It's been a few years since I've used a toner. I noticed that lately my hair is looking brassy about a month after getting...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
Created with Sketch.

3 years ago

I have naturally dark brown hair bleached platinum, which tends to pull brassy yellow very quickly even with purple shampoo and conditioner. I use 10NA (light ash blonde) to freshen up my colour...

About reviewer (87 reviews)

Age25-29

SkinOily, Fair, Neutral

HairBrown, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

4 years ago

I used this after slowly bringing my hair from a level 10 or above back down to a level 8 for the colder months. I also wanted a colour to blend with my natural root shade which is about a level 8...

About reviewer (941 reviews)

Age36-43

SkinCombination, Fair, Cool

HairSilver, Wavy, Medium

EyesGreen




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