84%
would repurchase
4.2/5
package quality

price range

description

ingredients

WATER, BEESWAX, SODIUM COCOYL ISETHIONATE, FRAGRANCE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM SULFITE, ASCORBIC ACID, RESORCINOL, ETIDRONIC ACID, HYDROLYZED KERATIN, 2-METHYLRESORCINOL, CETEARYL ALCOHOL, LIMONENE, M-AMINOPHENOL, COUMARIN, TOCOPHEROL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, GLYCERYL STEARATE SE, SODIUM SULFATE, LANOLIN ALCOHOLS, SODIUM LAURYL SULFATE

Reviews

Reviews


5.0
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16 years ago

I went to this huge beauty supply yesterday and thank god I knew what I was looking for because my bff recommended that I use this brand...I found the exact color that I was invisioning in my...

About reviewer (36 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBrunette, Curly, Fine

EyesBrown



5.0
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16 years ago

Magnificent color from this ultra-cheap product! I seriously cannot believe how nicely my hair has turned out twice in a row with this. I am naturally dark blonde and I color my hair dark...

About reviewer (166 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrunette, Straight, Medium

EyesHazel


2.0
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17 years ago

I am giving this a 2 because it does not last. I get maybe two weeks out of it and I only shampoo three times per week with a very gentle shampoo. Also, the first time I used it, I got a natural...

About reviewer (45 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesOther


5.0
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17 years ago

Yes, I do like this hair color compared to other drugstore brands that I've tried. I bought the black one to fix my natural black hair that has been faded a little at the top and ends due to the...

About reviewer (230 reviews)

Age25-29

SkinAcne-prone, Medium, Not Sure

HairBlack, Other, Other

EyesOther


4.0
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17 years ago

I have been coloring my own hair for around 15 years, and this is my current favorite product. Doesn't damage or dry out my hair, covers my gray, nice natural color, and lasts for 6 weeks. What...

About reviewer (27 reviews)

Age36-43

SkinCombination

HairBrown

EyesBlue


5.0
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from

17 years ago

I used 4n natural brown,it covered my roots and the damaged part of my hair but it came out almost black.Now...2 weeks later is "that" natural brown .I will buy it again but of course a lighter...

About reviewer (457 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


4.0
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18 years ago

I had used Ion Color Brilliance which is a beautiful - but Permanent hair color. I ended up doing my gray roots, and had "banding" that was visible. Finally I went back to my stylist and had her do...

About reviewer (297 reviews)

Age

SkinSensitive, Fair-Medium, Cool

HairBrown, Straight, Medium

EyesBrown


5.0
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from

18 years ago

I've tried a bunch of home semi/demi permanent colors, but came back to Wella. With a few modifications (like the tips that viewers above provided) I always get great, natural looking results. My...

About reviewer (36 reviews)

Age44-55

SkinAcne-prone, Fair-Medium

HairRed

EyesOther


4.0
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19 years ago

So, I wanted to get rid of my "summer" hair even though I've never honestly liked it. It was this coppery blonde color and although the color is great, I hated it. I decided I wanted to go back to...

About reviewer (12 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBrown


5.0
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19 years ago

I am so thankful for the recs I got for this product from the ladies on the hair board. I have never colored my hair at home and I was having some major anxiety about doing it. Some people will...

About reviewer (27 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesHazel


5.0
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20 years ago

Love it! It's gentle and doesn't smell bad. So cheap, too! I was looking to tone down the red in my hair, get rid of some bad highlights, and make my hair a deeper brown. I used Medium Natural...

About reviewer (183 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrown

EyesBlue


1.0
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20 years ago

Wella prodcuts leave my hair dry, flat, and lacking in any sort of shine. I have tried Wella color at Sally's and have had Wella products at my salon (when I can afford it) and I always always...

About reviewer (2 reviews)

Age25-29

SkinOily

HairBlond

EyesBlue


5.0
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21 years ago

Everything the reviewer said below was right on target and I bought all of the same supplies for the same prices so I won't repeat all of that. This is such great quality, every single drugstore...

About reviewer (403 reviews)

Age19-24

SkinOther

HairOther

EyesOther


5.0
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21 years ago

I have used this semi-permanent color for a few years and could not be happier with it! My hair is shiny, vibrant, and silky after using it. The color lasts a very long time which is something I...

About reviewer (30 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown




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