About the brand

The Wella Company is a haircare company founded by Franz Stroher in Germany. He began the business in 1880, selling tulles, which are the bases for wigs. He filed for a patent for Wella in 1924. The company went on to create the world's first portable permer in 1930 and the first ever balm to "nourish and protect hair." They launced demi-permanent hair color in 1988, and currently offer a wide range of styling products, tools, and hair color for professionals.

https://www.wella.com/professional/en-US/home

Overall rating
4.0
Created with Sketch.
75%
would repurchase
4.0
Created with Sketch.
Overall rating
75%
would repurchase

Latest Wella Reviews

Color Charm Demi-Permanent Hair Color
5.0
Created with Sketch.

7 months ago

I decided to try this after watching some YouTube videos. I purchased 10NA for my hair, which has become brassy toward the ends. It also had lighter streaks from over-done highlights, and hints of...