About the brand

The Wella Company is a haircare company founded by Franz Stroher in Germany. He began the business in 1880, selling tulles, which are the bases for wigs. He filed for a patent for Wella in 1924. The company went on to create the world's first portable permer in 1930 and the first ever balm to "nourish and protect hair." They launced demi-permanent hair color in 1988, and currently offer a wide range of styling products, tools, and hair color for professionals.

https://www.wella.com/professional/en-US/home

Overall rating
4.0
Created with Sketch.
76%
would repurchase
4.0
Created with Sketch.
Overall rating
76%
would repurchase

Latest Wella Reviews

Color Charm Toner
4.0
Created with Sketch.

18 days ago

Had light golden yellow colored hair, with brassy roots. (Have banding, but oh well) Used the WELLA T10 and it managed to take out the golden yellow colors and the brassy roots. Product does smell, so be in well ventilated area. Both pictures were taken with flash. In natural lighting, hair is a bit lighter than picture.

Color Charm Toner
4.0
Created with Sketch.

18 days ago

Had light golden yellow colored hair, with brassy roots. (Have banding, but oh well) Used the WELLA T10 and it managed to take out the golden yellow colors and the brassy roots. Product does smell, so be in well ventilated area. Both pictures were taken with flash. In natural lighting, hair is a bit lighter than picture.


Color Charm Permanent Hair Color - 050 Cooling Violet

I used this as a color additive with my color Ion silver pearl. I bleached my whole head with Ion bleach then used silver pearl and half bottle of 050. I only mixed the ratio for color and nedded no developer for additive. When bleaching i used double 20 vol developer to 1 part bleach. My hair came out this amazing silver color. I left the color in for 30 minutes. Don't be tempted to wash it out. You must bleach your hair to a very light yellow for this to work. Now i only have to do roots! I was so tired of spending money on so so hair. Now i have amazing hair, and i did it myself!

Color Charm Permanent Hair Color - 050 Cooling Violet
5.0
Created with Sketch.

6 months ago

I used this as a color additive with my color Ion silver pearl. I bleached my whole head with Ion bleach then used silver pearl and half bottle of 050. I only mixed the ratio for color and nedded no developer for additive. When bleaching i used double 20 vol developer to 1 part bleach. My hair came out this amazing silver color. I left the color in for 30 minutes. Don't be tempted to wash it out. You must bleach your hair to a very light yellow for this to work. Now i only have to do roots! I was so tired of spending money on so so hair. Now i have amazing hair, and i did it myself!

Color Charm Permanent Hair Color - 050 Cooling Violet

This product is brilliant! After colouring my hair dark brown I was left with orange toned roots - not a good look! I mixed some of this with 20% developer (I think 10% is best for this purpose but 20 was all I had) and applied it to my roots. Left it for 30 minutes and it toned my roots down to the same colour as the rest of my hair. What a relief! My hair didn't feel damaged afterwards either. Really good product! Just a word of caution though, be careful when applying it. I have put it over my whole head before, thinking it would tone out the brassiness in my brown hair. To be fair, it did but my hair became very dark, so I wouldn't recommend that! It is actually best used mixed in with another toning mixture so it is a bit more diluted. If you are using it on it's own just keep an eye on your hair and rinse it out as soon as you get to the desired colour. Overall though, I love this and always have a bottle around just in case!

Color Charm Permanent Hair Color - 050 Cooling Violet
5.0
Created with Sketch.

7 months ago

This product is brilliant! After colouring my hair dark brown I was left with orange toned roots - not a good look! I mixed some of this with 20% developer (I think 10% is best for this purpose but 20 was all I had) and applied it to my roots. Left it for 30 minutes and it toned my roots down to the same colour as the rest of my hair. What a relief! My hair didn't feel damaged afterwards either. Really good product! Just a word of caution though, be careful when applying it. I have put it over my whole head before, thinking it would tone out the brassiness in my brown hair. To be fair, it did but my hair became very dark, so I wouldn't recommend that! It is actually best used mixed in with another toning mixture so it is a bit more diluted. If you are using it on it's own just keep an eye on your hair and rinse it out as soon as you get to the desired colour. Overall though, I love this and always have a bottle around just in case!