About the brand

The Wella Company is a haircare company founded by Franz Stroher in Germany. He began the business in 1880, selling tulles, which are the bases for wigs. He filed for a patent for Wella in 1924. The company went on to create the world's first portable permer in 1930 and the first ever balm to "nourish and protect hair." They launced demi-permanent hair color in 1988, and currently offer a wide range of styling products, tools, and hair color for professionals.

https://www.wella.com/professional/en-US/home

Overall rating
4.0
Created with Sketch.
75%
would repurchase
4.0
Created with Sketch.
Overall rating
75%
would repurchase

Latest Wella Reviews


Color Charm Toner T18
5.0
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a month ago

This violet-based, permanent liquid toner was just what I needed after lightening (bleaching) my hair. This toner does an amazing job at cancelling out unwanted yellow or brassy tones. I've used...

Color Charm Toner T18
5.0
Created with Sketch.

a month ago

This violet-based, permanent liquid toner was just what I needed after lightening (bleaching) my hair. This toner does an amazing job at cancelling out unwanted yellow or brassy tones. I've used...

Color Charm Powder Lightener
5.0
Created with Sketch.

a month ago

I used Wella's Color Charm Powder Lightener Packettes to lighten my roots two weeks after an unsuccessful attempt to do so using a box dye bleaching kit. I had also used Wella's Color Charm Toner...

Color Charm Powder Lightener
5.0
Created with Sketch.

a month ago

I used Wella's Color Charm Powder Lightener Packettes to lighten my roots two weeks after an unsuccessful attempt to do so using a box dye bleaching kit. I had also used Wella's Color Charm Toner...