About the brand

The Wella Company is a haircare company founded by Franz Stroher in Germany. He began the business in 1880, selling tulles, which are the bases for wigs. He filed for a patent for Wella in 1924. The company went on to create the world's first portable permer in 1930 and the first ever balm to "nourish and protect hair." They launced demi-permanent hair color in 1988, and currently offer a wide range of styling products, tools, and hair color for professionals.

https://www.wella.com/professional/en-US/home

Overall rating
4.0
Created with Sketch.
75%
would repurchase
4.0
Created with Sketch.
Overall rating
75%
would repurchase

Latest Wella Reviews

Lifetex Purity Rinse
3.0
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2 months ago

A decent lightweight conditioner. The problem is, at the time my hair was super dry, and I needed something more moisturizing than this. Still, it never weighed down my hair, which was nice, but I...

Lifetex Purity Rinse
3.0
Created with Sketch.

2 months ago

A decent lightweight conditioner. The problem is, at the time my hair was super dry, and I needed something more moisturizing than this. Still, it never weighed down my hair, which was nice, but I...


Color Charm Toner T18
5.0
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4 months ago

This violet-based, permanent liquid toner was just what I needed after lightening (bleaching) my hair. This toner does an amazing job at cancelling out unwanted yellow or brassy tones. I've used...

Color Charm Toner T18
5.0
Created with Sketch.

4 months ago

This violet-based, permanent liquid toner was just what I needed after lightening (bleaching) my hair. This toner does an amazing job at cancelling out unwanted yellow or brassy tones. I've used...