About the brand

The Wella Company is a haircare company founded by Franz Stroher in Germany. He began the business in 1880, selling tulles, which are the bases for wigs. He filed for a patent for Wella in 1924. The company went on to create the world's first portable permer in 1930 and the first ever balm to "nourish and protect hair." They launced demi-permanent hair color in 1988, and currently offer a wide range of styling products, tools, and hair color for professionals.

https://www.wella.com/professional/en-US/home

Overall rating
4.0
Created with Sketch.
75%
would repurchase
4.0
Created with Sketch.
Overall rating
75%
would repurchase

Latest Wella Reviews

Color Charm Toner T14 Pale Ash Blonde
5.0
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19 days ago

Hair: Afro 4C. I used to use blue shampoo when I first started bleaching my hair. It worked ok, not great, no matter how long i left it on, but the smell was so off putting. The smell of it reminds...


Color Charm Toner T18
1.0
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19 days ago

Used to use this when I first started bleaching my hair. It never took the yellow out enough so I switched from T18 to T14 which has a slightly grey tint and now my hair looks more white than off...

Color Charm Toner T18
1.0
Created with Sketch.

19 days ago

Used to use this when I first started bleaching my hair. It never took the yellow out enough so I switched from T18 to T14 which has a slightly grey tint and now my hair looks more white than off...

Wella Color Motion Conditioner
3.0
Created with Sketch.

2 months ago

Pros: + Smells great; + Easily available + Great ingredients; + Attractive packaging; + Makes hair shiny Cons: + Dried out my hair. Overall...