WRITE A REVIEW
80% would repurchase
Package Quality: 4.2
Wella - Color Charm Permanent Liquid Haircolor 7AA/632 1 ..
Wella - Color Charm Permanent Liquid Hair Toner T28 Natu ..
Filter by skin/hair/eye
Filter by age
Start your review
on 1/8/2016 7:27:00 PM
More reviews by lydial66
Skin: Combination, Fair-Medium, Not Sure
Hair: Blond, Other, Other
I tried this, although probably chose a color that was too dark. It turned out much darker than I anticipated. I had recently used the L'Oreal Coleur Experte, Toasted Coconut, color and highlight kit. I liked the highlights, and not having a solid color, although it pulled a little more red or gold tones than I anticipated. Naturally I'm an ash or beige blonde. I wanted something to tone down the brassiness, and didn't think it would cover up my highlights. My highlights are somewhat still there, just not as noticeable. I'm missing my blonde, because to me it looks brown. It will probably lighten up with further washing, generally hair color does. It did tone down some of the brassiness, and I only left it in for 10 to 15 minutes max., which is why I give it a 4 rating. The directions aren't really clear, it states to leave it on for up to 30 minutes. I'll leave it for now, because I don't want to put anything else on top of what is already there, and wait until it's time to recolor again. I've read some comments where people put it on their roots for 5 minutes and pull it through the rest of their hair for only 2-3 minutes. I suppose it depends on how quickly your hair absorbs color. Live and learn.
2 of 2 people found this helpful.
on 11/7/2014 10:24:00 PM
More reviews by esotericsquirrel
Skin: Acne-prone, Tan, Not Sure
Hair: Black, Other, Other
I use this after highlighting my hair or touching up highlights, since it has a brassy tendency. This product is very good for cooling it down and creating neutral, wheat like tones. Actually, what I use is T27 Royal Beige which is very similar. Around here it costs around $2 which is a great deal.
1 of 1 people found this helpful.
on 6/16/2014 4:33:00 PM
More reviews by bluestar21
Skin: Acne-prone, Fair, Warm
Hair: Blond, Wavy, Medium
I'm fairly low-maintence with my hair. I've been dying it every few months with Naturcolor (mixing levels 9N and 7N to get something between 8N and 9N). My natural color is probably level 7 and when I lighten it, it turns gold or even red-gold. I had almost forgotten that toner exists and had never really used it. And so I spent about a day and a half reading up on toners and how to use them.I got a bottle of the toner and the Wella activating lotion (10 Volume developer, although it is not advertised as such). I mixed 1 part toner to 2 parts developer. I worked quickly and left it in for approimately 8-10 minutes. The smell was incredibly strong and I was kind of afraid that I would choke on the fumes. It also left a mess (my fault, I suppose).I'm pretty pleased with the results. This is a Violet-Gold toner which reduces brassiness/yellowness without turning my color completely cool. The results were effective but subtle. I am posting some photos to give you an idea of how it changed my hair color. Photos were taken on the same day and I tried to get the same lighting. I would probably purchase this again, but may try other toners next time. I suspect this one works best for dark/medium blonde hair. Lighter blondes may want to use one of the other toners.
7 of 7 people found this helpful.
on 3/24/2013 9:41:00 PM
More reviews by niacey
Skin: Dry, Fair-Medium, Cool
Hair: Brunette, Straight, Medium
Already facing brassy tones for the last few months from a bottle dye. I used a Wella 9 NG (gold) sand blonde. 1:2 ratio Used a 40 developer. I left this mixture in for 50 minutes doing the roots first at 10 minutes and I turned to a yellow hay bale color. Perfect what every girl wants in life, yellow hair. The VERY next day I bought a silver shampoo and used it twice and bought toner T35 WellaThank god for the T35 Wella 10A/1030 (violet/blue) palest ash Blonde. 1:2 ratio, I used this toner with 10 developer. However, I let the mixture set for 5 minutes BEFORE applying. I applied to my hair doing 2 minutes for the roots for a total 8 minutes for full coverage.My hair is a nice warm sandy brown and my highlights are white blonde. Great save T35! will buy again
on 9/14/2011 7:20:00 PM
More reviews by ArizonaAngel
Skin: Normal, Medium, Cool
Hair: Blond, Straight, Fine
After summer, like clockwork, I find my beige blonde hair to be extra light and it just washes me out. The ends always look lighter and just blah. So when it starts to get cooler I always crave darker hair. I am nervous about taking the permanent plunge (as I always change my mind!) so I wanted something more gentle with less commitment. I picked this toner up in T35, Imperial Beige (Violet-Gold) along with some 10 developer at Sally's, mixed it according to directions and put it on my clean, dry hair, starting at the top of my head. Oh my goodness - I freaked when I saw how dark it was getting so within 5 minutes I was in the shower rinsing it out, cursing all along the way. After it dried I was shocked. It turned my extra light washed-out bleachy blonde strands into a way more demure light-medium beige blonde with a few highlights here and there. No red or gold, no purple or ash. My hair is soft and super shiny and not any more damaged than it usually is, lol. It does smell like chemicals, but I know that will go away in a wash or two. I really love the softer color it gave me along with the bounce and shine. Definitely will try this again!
Popular Hair Color Products
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)