Ah this is a funny one. I purchased this product thinking "mask" = ridiculously hydrating, and this was very disappointed after a few uses. But there's a turnaround to this story.
After getting over the initial disappointment, I figured I'd used a chunk out of this, so may as well continue.
I've used this nightly pretty much ever since I got it maybe 2 or 3 months ago. I slather it on my lips, and just on and over the pipeline before I go to bed. Now do I wake up with plump, full, luxuriously soft and silky lips like i assumed? No. But it does a great job of healing the lips.
Winter has pretty much hit full force where I live in Australia, and even though it isn't as cold as some other places in the world, if you arent used to the cold it can still take its toll on the body. Recently I stopped using this lip balm at night. Within a the last week or 2, I've gone through a very stressful time in my life. When I'm stressed or have anxiety I tend to lick my lips, which causes the outer edges of my lips to split and the rest of my skin to become dry and irritated around the border.
I've just started using this again, and while the effects aren't instantaneous, after a few days my lips are as good as new, and I can wear lipsticks and glosses without it looking yuck. So summarised below:
*sweet berry scent
*not beeswax based (this is a pro for me personally)
* plenty of product in the tub
* not too expensive considering the amount
*cute pink packaging
* heals poor lips
* isn't as hydrating as I'd hoped. Something marketed as a sleeping mask, one would generally assume that there would be more benefits as opposed to a regular balm
* tub is cumbersome, but it isn't marketed to be a daily balm
* not super easily available
* packaging is in a tub, which some find unhygienic