Compared to the Perfect Cover BB cream, this has a thinner and more watery consistency, making it easier to spread around and blend. Coverage is somewhat more sheer, but still does a good job of creating an even base despite needing to use concealer on problem areas.
Their lightest shade, #13, is also very pale like the Perfect Cover version - I don't need to mix this with any white foundation to match my skin. It's slightly lighter and more pinkish, fitting my skin well. It is less dewy too, but still quite shiny looking so powder and blotting is still a must. It feels lighter and less moisturising than the Perfect Cover one so I don't reach for this when my skin's throwing a wobbler, but when it's behaving I prefer this for the lighter coverage and subsequently more natural appearance. I feel this lasts a bit better over the day too.
Availability of shade #13, as with the Perfect Cover BB cream, appears to be low compared to the rest of the shades, so the price is often a little higher than the other shades. I would say this is the palest BB cream I've ever tried, so for very pale people after a Korean BB cream this would be my recommendation. This is only if you are neutral or cool-toned, the pink undertone may make you look a little ill if you have very warm undertones.
Packaging wise, it's a pump dispenser which is great. The bottle is actually made of opaque plastic and so it's more difficult to tell when it's running out - doesn't get that flattened shape like squeezy bottles do and you cannot see through the bottle to check how much is left.
So there's a couple of things I don't love about this product but it's quite nice overall, and for the very fairest among us this in #13 is one of the best BB cream colour matches out there.