About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews


Color Sensational Vivids Lipstick
5.0
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2 days ago

These are the best lipsticks I’ve ever had. The lid stays on in my handbag, they stay fresh they’ve lasted for years. Most importantly I can put balm on top and not lose opacity. Hot Plum and Vivid...

Lifter Lip Gloss
3.0
Created with Sketch.

4 days ago

I have the shade ice. It’s ok. It is thick but not super hydrating. My lips feel gritty after awhile, probably the micro shimmer. I don’t find it really drying but I also don’t think it’s doing me...

Lifter Lip Gloss
3.0
Created with Sketch.

4 days ago

I have the shade ice. It’s ok. It is thick but not super hydrating. My lips feel gritty after awhile, probably the micro shimmer. I don’t find it really drying but I also don’t think it’s doing me...