About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

Volum' Express The Colossal Waterproof Mascara
5.0
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3 days ago

One of the best waterproof formulas I have tried, as far as being able to add decent volume and length, without being heavy and clumpy. The formula is really lightweight, yet gives me fanned out,...


FIT ME MATTE + PORELESS FOUNDATION
4.0
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4 days ago

I was recently given this foundation as a gift, in the shade "102 Fair Porcelain", and I really do like it! For color reference, I am around an NW15, and the shade 102 looks *really*pale when I am...

Baby Lips
3.0
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5 days ago

It has plesant smell and feeling on the lips. I didnt really liked the color on my lips. its price is really good but it only last on the lips for about one-two hours. I think younger ages will...

Baby Lips
3.0
Created with Sketch.

5 days ago

It has plesant smell and feeling on the lips. I didnt really liked the color on my lips. its price is really good but it only last on the lips for about one-two hours. I think younger ages will...