About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

Fit Me Matte + Poreless Pressed Powder
3.0
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5 hours ago

I've been using this over the Maybelline Fit Me Matte foundation, which I apply over an Elta MD sunscreen. Together, my skin looks beautiful in pictures. If you just want to photograph well, it's a...


Lash Sensational Sky High Mascara
3.0
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from

a day ago

I read that this would be good if you like tubing mascara at drug store price. I'm not sure if it's an actual tubing mascara, however. I have in a brown shade, and I appreciated that because I...

Fit Me Blush
5.0
Created with Sketch.

2 days ago

This blush is absolutely stunning! I bought it after I heard Emilynoel83 rave about it on her channel! It's very beautiful, pigmented dark berry but not to the point of being hard to blend. It has...

Fit Me Blush
5.0
Created with Sketch.

2 days ago

This blush is absolutely stunning! I bought it after I heard Emilynoel83 rave about it on her channel! It's very beautiful, pigmented dark berry but not to the point of being hard to blend. It has...