Maybelline New York
The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic
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I use and enjoy both the Matte and Dewy formulas...the Matte in Fall/Winter and the Dewy in Spring/Summer. That might seem backwards, but I prefer a dewy look in the warmer months, and also the Dewy version has SPF, which I want for sunnier months. I use "120 Classic Ivory" in both formulas, which is a perfect color match for my fair/light, neutral skin (NW20). This has light to medium coverage, with a natural finish, that is not overly greasy. This is like a BB cream with better coverage, and I can skip moisturizer underneath if I want to, because this does not stick to dry areas at all. I always set this with a powder, "NYX Finishing Powder", which helps with my oily t-zone. This smooths over my larger pore areas nicely. I use a flat top brush, so that I can get the most coverage out of this. There is a small amount of fragrance, but I actually enjoy the way this smells, and it disappears once applied. The glass bottle is nice to look at, especially for a drugstore foundation, although I'd rather have a pump. So reasonably priced at $6, and has a ton of shades to choose from. Great everyday foundation! I would repurchase!
I use and enjoy both the Matte and Dewy formulas...the Matte in Fall/Winter and the Dewy in Spring/Summer. That might seem backwards, but I prefer a dewy look in the warmer months, and also the Dewy version has SPF, which I want for sunnier months. I use "120 Classic Ivory" in both formulas, which is a perfect color match for my fair/light, neutral skin (NW20). This has light to medium coverage, with a natural finish, that is not overly greasy. This is like a BB cream with better coverage, and I can skip moisturizer underneath if I want to, because this does not stick to dry areas at all. I always set this with a powder, "NYX Finishing Powder", which helps with my oily t-zone. This smooths over my larger pore areas nicely. I use a flat top brush, so that I can get the most coverage out of this. There is a small amount of fragrance, but I actually enjoy the way this smells, and it disappears once applied. The glass bottle is nice to look at, especially for a drugstore foundation, although I'd rather have a pump. So reasonably priced at $6, and has a ton of shades to choose from. Great everyday foundation! I would repurchase!
This foundation is beautiful! I use and enjoy both the Matte and Dewy formulas...the Matte in Fall/Winter and the Dewy in Spring/Summer. I use "120 Classic Ivory" in both formulas, which is a perfect color match for my fair/light, neutral skin (NW20). This has medium coverage, with a soft matte finish, that is not flat and lifeless. Being winter, my combo skin is dehydrated and has dry patches, and this does not cling to them, but I always prep my skin with a hydrating SPF moisturizer. This also smooths over my larger pore areas nicely. I was surprised at how quickly this sets, but I use a flat top brush, so I can apply this fairly quickly. The glass bottle is nice to look at, especially for a drugstore foundation, although I'd rather have a pump. So reasonably priced at $6, and has a ton of shades to choose from. Great everyday foundation! I would repurchase!
This foundation is beautiful! I use and enjoy both the Matte and Dewy formulas...the Matte in Fall/Winter and the Dewy in Spring/Summer. I use "120 Classic Ivory" in both formulas, which is a perfect color match for my fair/light, neutral skin (NW20). This has medium coverage, with a soft matte finish, that is not flat and lifeless. Being winter, my combo skin is dehydrated and has dry patches, and this does not cling to them, but I always prep my skin with a hydrating SPF moisturizer. This also smooths over my larger pore areas nicely. I was surprised at how quickly this sets, but I use a flat top brush, so I can apply this fairly quickly. The glass bottle is nice to look at, especially for a drugstore foundation, although I'd rather have a pump. So reasonably priced at $6, and has a ton of shades to choose from. Great everyday foundation! I would repurchase!
I have combination acne prone skin, so I have a lot of scarring. The full coverage is super good but I would suggest using a concealer over scares too. This stuff STAYS ON ALL DAY ITS CRAZY! sometimes it’s tough to wipe off! It also feels super light on the skin which is good as I hate the cakey feeling. I wish it had a wider pump as oppose to a small hole pump as less comes out. I also wish there were more colours like warm toned and cool toned. This is my new foundation though! I love it
I have combination acne prone skin, so I have a lot of scarring. The full coverage is super good but I would suggest using a concealer over scares too. This stuff STAYS ON ALL DAY ITS CRAZY! sometimes it’s tough to wipe off! It also feels super light on the skin which is good as I hate the cakey feeling. I wish it had a wider pump as oppose to a small hole pump as less comes out. I also wish there were more colours like warm toned and cool toned. This is my new foundation though! I love it
