About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

Tattoo Studio Waterproof Brow Gel
4.0
Created with Sketch.

2 days ago

I gave this a 4 because the product itself is good and I use it regularly. I also wore it to a water park and it held up when nothing else on my face did. The delivery system is not the best...


FIT ME CONCEALER
1.0
Created with Sketch.
from

3 days ago

I tried this concealer because I had read that it was very effective at covering dark under eye circles. It doesn't work at all! The consistency is very thin and watery and no matter how many...

FIT ME CONCEALER
1.0
Created with Sketch.
from

3 days ago

I tried this concealer because I had read that it was very effective at covering dark under eye circles. It doesn't work at all! The consistency is very thin and watery and no matter how many...

Superstay 24HR Full Coverage Foundation
3.0
Created with Sketch.

5 days ago

The coverage is exceptional. the tendency to oxidize is not. I bought 3 shades of this back when I was a makeup beginner because I could never figure out why it looked darker on me at the end of...