About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

FIT ME MATTE + PORELESS FOUNDATION
4.0
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13 hours ago

Gives me a nice, smooth, natural-looking finish. Wears nicely over sunscreen. The shade 102 matches my fair skin well. I paid less than $10 which is fantastic. It's light coverage. I wish it were...


Born with It
1.0
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from

6 days ago

I recently bought a Charlotte Tilbury lipstick in SuperModel. It was expensive! so I thought I would try a drugstore brand because I also needed a nude color. I bought Maybelline cream lipstick...

Born with It
1.0
Created with Sketch.
from

6 days ago

I recently bought a Charlotte Tilbury lipstick in SuperModel. It was expensive! so I thought I would try a drugstore brand because I also needed a nude color. I bought Maybelline cream lipstick...

THE CITY MINI EYESHADOW PALETTE
4.0
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8 days ago

Mine is 550-Cocoa City. The colors are very pretty and look wearable (in the pan) if you have warm undertones to your hair/skin/eyes. It can really enhance your eye color. There’s a base shade. It...