About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

Unstoppable Eyeliner - all shades

I have this in pewter, and I really like it. It doesn't smear or skip when you apply it. It lasts all day, and it's super affordable. I only apply this to my top lid, because I have small eyes, so I can't comment on how it works near the waterline on the bottom lid. This has good color payoff too. The pewter is sort of a soft gray, which looks pretty with my gray green eyes. I would definitely buy again.

Unstoppable Eyeliner - all shades
5.0
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from

2 hours ago

I have this in pewter, and I really like it. It doesn't smear or skip when you apply it. It lasts all day, and it's super affordable. I only apply this to my top lid, because I have small eyes, so I can't comment on how it works near the waterline on the bottom lid. This has good color payoff too. The pewter is sort of a soft gray, which looks pretty with my gray green eyes. I would definitely buy again.


Brow Ultra Slim Defining Eyebrow Pencil

This is the best eye brow pencil. I have it in blonde, and it it matches my light brown hair perfectly. I apply it in short feathery strokes and blend with the attached brush. The final effect is completely natural, This pencil lasts all day and doesn't smear. I also love that it's mechanical so I don't have to worry about sharpening it. It's also super cheap and readily available. You don't get a lot, but it's so affordable I don't mind. It easily rivals Anastasia at a fraction of the cost. I'll definitely repurchase.

Brow Ultra Slim Defining Eyebrow Pencil
5.0
Created with Sketch.
from

2 hours ago

This is the best eye brow pencil. I have it in blonde, and it it matches my light brown hair perfectly. I apply it in short feathery strokes and blend with the attached brush. The final effect is completely natural, This pencil lasts all day and doesn't smear. I also love that it's mechanical so I don't have to worry about sharpening it. It's also super cheap and readily available. You don't get a lot, but it's so affordable I don't mind. It easily rivals Anastasia at a fraction of the cost. I'll definitely repurchase.

Dream Fresh BB 8-in-1 Cream
5.0
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from

4 hours ago

I have this in light/medium and it matches my fair skin perfectly. I was worried it would be too dark, but it works great. It's light weight with broad spectrum SPF 30. It's creamy without being greasy. The coverage is good. It's also cheap. I only paid $4.00 dollars for this on amazon. I'll definitely repurchase.

Dream Fresh BB 8-in-1 Cream
5.0
Created with Sketch.
from

4 hours ago

I have this in light/medium and it matches my fair skin perfectly. I was worried it would be too dark, but it works great. It's light weight with broad spectrum SPF 30. It's creamy without being greasy. The coverage is good. It's also cheap. I only paid $4.00 dollars for this on amazon. I'll definitely repurchase.