About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

Superstay 24HR Full Coverage Foundation
5.0
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2 days ago

I have tried out many foundations and this is absolutely my favorite. I am prone to get allergic reactions and this got me none. It has buildable coverage, I would say medium to high coverage. And...


Lash Sensational Mascara
4.0
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3 days ago

Very affordable good looking mascara that does not clump. Perfect for everyday looks, but not for a dramatic full look.

GREEN EDITION BALMY LIP BLUSH
4.0
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10 days ago

Hallelujah! At last Maybelline has a lipstick that's (mostly) unscented. (Lately I've found them to be perfume bombs that personally make my nose and throat hurt.) So this is a welcome addition....