Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,237 products

97,250 reviews

60% would repurchase

Recent Maybelline New York Reviews

Concealers -Maybelline New York -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 11/17/2018 3:21:00 PM


To me this is the closest I’ve gotten to a drugstore concealer that is comparable to my favorite NARS radiant creamy concealer. It’s easy to apply and lasts all day on my oily skin with little or no creasing and has great coverage. I also love that it doesn’t dry out the under eye area like tarte shape tape.

1 of 1 people found this helpful.

Lipstick -Maybelline New York -Superstay lipcolor


I had this is Raspberry 705. The staying power is good, and the liptint smells good. The lip balm is very moisturizing.

1 of 1 people found this helpful.

Liquid -Maybelline New York -SuperStay Better Skin

on 11/16/2018 12:12:00 AM


I didnt like the thick hard to blend consistency
Does not last like it claims to be "superstay"
Broke me our ALOT!
Made my skin look older im only 28
I went back to my old foundation called MINERAL FUSION SOLD AT SPROUTS AND I WAS LIKE WOW WHAT A DIFFERENCE! This one made my skin look glowy and healthy plus has skin care benefits! Which is a plus because i dont even need to put a moistirizer on with this one.

Brows -Maybelline New York -TattooStudio Brow Tint Pen

on 11/15/2018 11:06:00 AM


I love the idea of this product, and the first time I wore it it looked very pretty, but that was the only use I got out of it. The applicator dried up/ looked like it was being caked with something after about 2 uses even though I didnt have any other product where I was applying it. Also, I noticed in a couple spots it bled into the cracks of my skin like a marker would. It didnt ruin my look or anything, but not a good sign for me. Would not recommend. This sucks. I would give it a zero if I could.

Brows -Maybelline New York -Brow Tattoo Gel Tint

on 11/15/2018 11:02:00 AM


As someone with a red tint to my hair and pretty thick-but-need-help-in-spots eyebrows this worked great for me. A little pricey for henna, but I appreciate the packaging and applicator. If I apply with an eyeliner brush and leave this on for about 2 hours then wash off, it stays on my brows for around 3-4 days. It doesnt really stain my skin too much, but I feel if you left it overnight instead of for a couple hours it would if you wanted it to. Keep in mind my hair has always taken well to colour, but I think that 4 days of effortless brows pretty freaking good for chilling in some tint while watching TV for a few hours. The medium brown shade is perfect for my brown but a little red undertone hair colour, and I can get a good fade if I apply it thick on the tails and then just brush it through the front of the brow. I have to patch a few spots where I dont naturally grow hair, but I dont mind touching up 2-3 strokes with a brow pencil when the rest of my brow routine has been reduced to spoolie-ing into place and then adding a clear brow gel. Would recommend for someone who is looking for an easier brow routine who has fairly good brows already.

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