About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

Superstay Active Wear Foundation 30H
2.0
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from

a day ago

Ugh! This was the cakiest looking foundation I think I've ever used. I tried it with different brushes and a damp beauty sponge but kept getting the same result. This just does not blend out. ...


Eye Studio Color Tattoo 24hr Cream Gel Shadow
3.0
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a day ago

I remember when these first came out. I tried a couple then but had moved on to other things. I decided to try them again as a base for other shadows. The first one I bought was Socialite. Gorgeous...

Total Temptation Mascara
1.0
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2 days ago

This mascara is so heavily scented it irritates my eyes (they're not even sensitive). I don't understand why a mascara has to smell like heavy perfume, why, WHY, Maybelline?! It's a shame because...

Total Temptation Mascara
1.0
Created with Sketch.

2 days ago

This mascara is so heavily scented it irritates my eyes (they're not even sensitive). I don't understand why a mascara has to smell like heavy perfume, why, WHY, Maybelline?! It's a shame because...