About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

Maybelline Sky High washable mascara
4.0
Created with Sketch.

20 hours ago

If you need just length, I think this would be a great mascara. The package says "endless volume" on it but I would argue that there is little volume with this product. I won't buy it again...


Maybelline Sky High washable mascara
5.0
Created with Sketch.

3 days ago

This mascara 100% lived up to the hype for me. It gives me so much length and separation, giving that look of perfect and flawless false lashes. I've gotten multiple compliment on my lashes every...