About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews

Great Lash Mascara
4.0
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2 days ago

This was the first mascara I ever wore. I have a thing for vintage and nostalgic things. This year was this product’s 50th anniversary, so I decided to take another look at it. (I used the...

Great Lash Mascara
4.0
Created with Sketch.

2 days ago

This was the first mascara I ever wore. I have a thing for vintage and nostalgic things. This year was this product’s 50th anniversary, so I decided to take another look at it. (I used the...


EYESTUDIO HYPER EASY LIQUID EYELINER
5.0
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5 days ago

The absolute best eyeliner I have ever used. I'm 28 now and have been doing elaborate eyeliner since I was 13, so I've tried a lot of them. I do a vintage style cat eye pretty regularly and this is...

Ultra Brow Brush On Color [DISCONTINUED]
5.0
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12 days ago

I really like this brow powder. I have the sark brown color and I use my own brow brush to apply. It lasts all day for me, I just make sure to powder my brows with face powder before applying the...