About the brand

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/

Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Latest Maybelline New York Reviews


Fit Me Matte + Poreless Pressed Powder
5.0
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from

4 days ago

I am 120 classic ivory but I use 330 toffee caramel as a bronzer. I have light golden to muted olive skintone and every bronzer I try is orange or red or unnatural. I've tried them all and 330 in...

Super Stay 24 Hour Skin Tint
2.0
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9 days ago

I used the shade 110, which was very fair but also very yellow. It's a bad shade match for my skin, completely unwearable for me. None of the other shades available in Canada work me. However, it...