Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,235 products

97,335 reviews

60% would repurchase

Recent Maybelline New York Reviews

Mascara -Maybelline New York -Lash Sensational Mascara

on 1/18/2019 2:37:00 AM


so ive always been iffy about maybelline mascaras because of how they clump up, flake and irritate my eyes. however, theyre cheap & im willing to try their other lines

i got this in waterproof. good black mascara. its heavy but not as heavy as the magnum. definitely light enough to hold my naturally curly lashes up, but i dont think they stay curled after a long day. slightly difficult to remove (still, not as bad as magnum) but nothing a double cleansing cant remove. doesnt clump.

the wand makes it easy to reach small areas and comb through my lashes

so far i dont have terrible irritation. does what a standard mascara should do. would repurchase as theyre always on discount

1 of 1 people found this helpful.

Eyeliner -Maybelline New York -Master Precise Skinny Gel Pencil

on 1/16/2019 8:48:00 PM


I had been looking for a super-skinny eyeliner to use on my upper waterline for awhile, so when I found this product at the drugstore it was as if my prayers had been answered. What wasn't to like? I purchased it right away and couldn't wait to try out my new ultra-black, no-tug, micro tip gel liner!

Well, sadly the product is so soft that bits would break off and fall into my eye or fall down onto my cheeks (which of course smeared when i gently tried to pry it away). I swear I wasn't pressing hard. I would gingerly use tiny strokes in fear of it falling into my eyes. On top of that, the product easily transferred onto my lower lash line within 1 hour and balled up into my tear duct. I REALLY wanted this product to work out but in the end, life's too short to have eyeliner that doesn't stay put and so I tossed it within the first 2 weeks.

I continued my search for a product that I could tight line with that was budge-proof and found L'Oreal Infallible Gel Eyeliner. I highly recommend the L'Oreal one instead.

2 of 2 people found this helpful.

Concealers -Maybelline New York -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 1/16/2019 7:54:00 AM


I feel like this is ideal for touch ups, pimples and small patches of redness.
For the undereye area I much prefer my Catrice Liquid Camouflage concealer, because this doesn't brighten the under eye area as much as I'd like and it will sit in my crease. I'm also not a big fan of the sponge, it looks dirty after a while and also I feel like i'm always putting on too little product.

Liquid -Maybelline New York -FIT Me Foundation (Matte + Poreless)

on 1/16/2019 7:46:00 AM


As a MAC foundation lover I was told that I may like this foundation as well. After doing some online research I thought NC25 for MAC would match 128, but when I was in the drugstore 128 didn't match my skin tone, 122 was way better. After wearing this foundation for 2 days, I can tell you that the rave reviews for this foundation are right. It sits on the skin nicely and gives a matte finish. Even though this is advertised as being suitable for oily skin, this works very well on my dry skin. No dry patches here. The only downside is that in my country they still only have the option for the tube, while I would prefer a pump. All in all i'm so impressed with this foundation, it works just as well as my MAC foundation which is 3 times more expensive. I even got the impression that my fine wrinkles were smoothed over more with the Fit me foundation, and that i looked younger wearing it.

2 of 2 people found this helpful.

Concealers -Maybelline New York -Master Conceal Camouflaging


This is a very nice concealer, that has a matte, but non-drying finish, so it works nicely on my face as well as under my eyes. The coverage is on the fuller side of medium, but not full. Blends out nicely, but dries quickly, so quick blending is a must. I like to use this under my eyes, down the bridge of my nose, and on my chin, then blend out with a sponge. Helps me look more polished and brightened. I layer a powder over top, and I feel it's enough coverage for most days. I am around an NW15-20 (fair, neutral skin), and the shade "02 Light" is a perfect color match. You get a lot of product (0.4 fl. ounces), which is a lot more than most drugstore concealers. I prefer doe foot, tube style concealers versus squeeze tubes, but for the amount and price, I can overlook this. Overall, I really like this concealer, and I would repurchase!

1 of 1 people found this helpful.

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