Maybelline New York

Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

https://www.maybelline.com/
Overall rating
3.5
Created with Sketch.
60%
would repurchase
3.5
Created with Sketch.
Overall rating
60%
would repurchase

Recent Maybelline New York Reviews

The Colossal Big Shot Mascara

I had an event to go to where I needed a bit more glam. Gone are the days of $25 Two Faced Better than Sex Mascara (as it flaked in my eyes) - so I wanted to keep my comparison at the $10 or less just in case the product was terrible. I would have worn false eyelashes to this event but my eyes are sensitive to the glue (and I have tried them all latex free, etc.,) so fabulous falsies were out …Read more

1 of 1 people found this helpful. Did you?

The Colossal Big Shot Mascara
4.0
Created with Sketch.

6 hours ago

I had an event to go to where I needed a bit more glam. Gone are the days of $25 Two Faced Better than Sex Mascara (as it flaked in my eyes) - so I wanted to keep my comparison at the $10 or less just in case the product was terrible. I would have worn false eyelashes to this event but my eyes are sensitive to the glue (and I have tried them all latex free, etc.,) so fabulous falsies were out …Read more

1 of 1 people found this helpful. Did you?


Lash Sensational Washable Mascara

Best mascara ever! It gives VOLUME, LENGTH & CURL to my medium length sparse lashes! In the past I tried the waterproof version and it smudged on me. Now I'm using the regular formula in "Ultra Black" and I love it! It DOESN'T SMUDGE on my oily eyelids, DOESN'T FLAKE (unless you apply waaay too much) & HOLDS THE CURL!

I don't have problems with …
Read more

3 of 3 people found this helpful. Did you?

Lash Sensational Washable Mascara
4.0
Created with Sketch.

10 hours ago

Best mascara ever! It gives VOLUME, LENGTH & CURL to my medium length sparse lashes! In the past I tried the waterproof version and it smudged on me. Now I'm using the regular formula in "Ultra Black" and I love it! It DOESN'T SMUDGE on my oily eyelids, DOESN'T FLAKE (unless you apply waaay too much) & HOLDS THE CURL!

I don't have problems with …
Read more

3 of 3 people found this helpful. Did you?

Instant Age Rewind Eraser Dark Circles Treatment Concealer

Maybeline has finally introduced this in Japan and I`ve been wearing this concealer for the first time for the last two weeks. It`s quite nice, for the price. Good points: high coverage with just a tiny bit of product, won`t settle (too much) into fine lines (if you use a tiny bit of product), good color range, decent staying power. The bad points, as everyone else, has already said: the stupid …Read more

1 of 2 people found this helpful. Did you?

Instant Age Rewind Eraser Dark Circles Treatment Concealer
4.0
Created with Sketch.
fromraluko

5 days ago

Maybeline has finally introduced this in Japan and I`ve been wearing this concealer for the first time for the last two weeks. It`s quite nice, for the price. Good points: high coverage with just a tiny bit of product, won`t settle (too much) into fine lines (if you use a tiny bit of product), good color range, decent staying power. The bad points, as everyone else, has already said: the stupid …Read more

1 of 2 people found this helpful. Did you?