This concealer is apart of Maybelline's permanent line and rightfully so.
Brightening is a bold understatement. It instantly provides bright lights for your under eyes.
This product goes on thin, light, easy to apply and easy to blend and dries down slightly thicker, more full coverage, matte and stays without budging even to touch. There is a reason why it has been around for a long time.
This concealer will have you looking ethereal. The photography will be phenomenal--the concealer seems to provide an illusion synonymous to the effect of contour on your face in photos to make your face look slightly more angular like a model because it brings out hyperdimensionality onto your skin, thus you will still look naturally like yourself but just a little more snatched.
This concealer performs in such a way that where you place the concealer down will have the effect of the brightest lights emanating from your skin and that does wonders for video and photography. In day to day life it will give you a brighter appearance that eliminates the appearance of discoloration and shows your skin as more taut, bright and surreal.
Though I typically do not prefer matte concealers as a dry skin person, this is a concealer I can enjoy in the matte range of concealers not only because of its unique easy of application that mimics more dewy concealers (that soft, easy glide on) but also because it provides a brightening effect so irresistible and irreplaceable that it's worth a matte moment. However when I initially tried the product for the first time the initial application had me thinking it was going to be dewy, before I learned as it dried down--oh no, this is definitely matte. A let-down for sure but I appreciate the formula anyway for what it is. Had it been/remained dewy, it may have become one of my favorite concealers ever.
Though the sponge tip aids in its ease of use, it may be my least favorite aspect of the product as the product comes out the applicator in kind of a distasteful way (jutting out everywhere from the sponge instead of from one spot) and can make things a bit messy with the cap. Nevertheless, no matter how long this concealer has been on the market, this concealer is a major competitor to all concealers--high end or drugstore.