Full 'N Soft Mascara

I wear mascara every day even if the rest of my face is bare. At 43 I feel as if I have tried an excessive number of more expensive mascaras only to be disappointed. I have long but somewhat thin lashes. Full & Soft gives me consistently flake free clump free lashes. This is pretty mascara... I think this is my Holy Grail Mascara and I need to stop wasting money trying others.

Amazing product and as good if not better than the expensive department store brands. I wish I tried this years ago!

One of my favorite mascaras since high school! (I’m 35 😂)

I admit it, I was wrong. For years I assumed Full N' Soft was like Great Lash, a favorite to some, but more like a nice solidly performing mascara that I would buy a teen for as their first mascara. It took years for me not to past it up at the display until one day I did a real search of drugstore mascaras and began reading favorable reviews for this product. Having done so, I was now eager …Read more

I have used full and soft for years, love it and always went back to it , lately I have been having a hard time finding it . The best thing about Maybelline mascara is that it comes off easy. I love all Maybelline cosmetics , they really upped their game , their makeup is very good

This is my current go to mascara. I’ve repurchased a few times. It isn’t clumpy or wet. It gives length and volume and is very black. My biggest gripe is lashes sticking together, I hate clumpy lashes and need length. I find this to be great, and it stays fresh for quite a long time before drying out and changing consistency. It’s not dry either and doesn’t flake off, nor does it smudge on my …Read more

This is the best mascara as far as a natural look and staying power that I have found in years. This was recently listedon the best drugstore mascara list along with L'Oreal Voluminous.

No matter what, this is the mascara I always, always, always come back to. I've been using it for twenty years or so (since it came out.) I have thin, sparse eyelashes, This mascara is very easy to control while applying, easily builds so as to make lashes appear fuller, does not flake, and easily washes off. Seriously, if they discontinue this mascara, I am going to go into mourning. I do …Read more

Makes my lashes look very full
Washes off easily
Stays on well
Doesn’t irritate my sensitive eyes
I have not found anything to top this!

I'm impressed at both its ability to very minimally flake/smudge throughout the day, and NOT clump. This just glides through the lashes, makes them look very fluffy and smooth, and adds volume. The only shade they have is very black, and it's actually VERY black for a drugstore mascara formula.

my only con is that this doesn't add a ton of length.