Superior Preference Hair Colour

Name: L'Oreal Paris Superior Preference Hair Colour
Brand: L'Oreal Paris
Rating: 3.4 (208 reviews)

L'Oreal Paris

3.4

208 reviews

62%

would repurchase

3.8/5

package quality

price range

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Reviews

5.0

from

prettypollyperkins

10 years ago

I am really surprised at how good this home dye is. I originally bought the Cool Dark (Ash) Brown which is the US name and I'm not sure of the shade in the UK. I chose it as I didn't want...

About reviewer (480 reviews)

Age36-43

SkinCombination, Olive, Not Sure

HairBrunette, Wavy, Fine

EyesBrown

5.0

from

beecky

10 years ago

I've been using this for years. I have long, pretty thick naturally dark ash blonde hair and have been dying it a dark ash brown/almost black color for years. This is always my dye of choice,...

About reviewer (47 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrunette, Wavy, Medium

EyesHazel

4.0

from

Obezyanka

10 years ago

Oh my gosh where to start... Okay the (few) negatives. It can get messy. The gloves were a little small for my boyfriend's man hands, but we're used to this. It doesn't smell great like my...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesBlue

4.0

from

Fluffysealion

10 years ago

I have black hair and used the colour 5A medium ash brown. I don't think that the colour I ended up with was the same as on the packaging, but that's to be expected when you have dark hair like...

About reviewer (23 reviews)

Age25-29

SkinDry, Medium

HairBlack

EyesBrown

1.0

from

panizak

10 years ago

It won't give you the colour that shows on, or at the back of the box. not even close! I have medium ash brown hair and the only reason I dye my hair is because of my grey hairs. I just used an...

About reviewer (1 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther

4.0

from

brownsugarncutie

10 years ago

It's been about 2 months since the salon and my roots have grown about an inch. My hair was dark ash brown but my roots were black. I used the 7.5 medium ash blonde. I did the roots first and then...

About reviewer (139 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBrown, Straight, Medium

EyesBrown

5.0

from

pmburk

10 years ago

I recently bought this in Paris Couture Iced Golden Brown 5CG. My hair is naturally a light auburn brown, but I have a lot of gray. My hair is very coarse, extremely thick, and tends to be dry. I...

About reviewer (512 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBrown, Wavy, Coarse

EyesBrown

2.0

from

Luiance

10 years ago

My hair is black and hard to dye (Asian hair), so when I saw a video on a L'Oreal hair dye and the youtuber used this brand with fantastic results, I decided to try it too. Usually I'll need a...

About reviewer (9 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown

2.0

from

justanotheraveragegirl

10 years ago

I had previously died my hair red, about four months prior to using this product. I bought a shade of brown, thinking it would look nice and was very close to my natural shade. However, I found it...

About reviewer (1 reviews)

AgeUnder 18

SkinDry, Fair

HairOther

EyesBlue

2.0

from

vanessadoll

11 years ago

I would not buy preference again. about 10 min into dyeing my hair I felt sick and had to dye my hair outside because of its strong smell. It was also very drippy and made a mess. The color in the...

About reviewer (1 reviews)

AgeUnder 18

SkinOily, Medium

HairBrown

EyesBrown

5.0

from

wildcardinside

11 years ago

I'm so happy with this hair dye. My hair colour is naturally a medium brown with strong golden copper undertones in it. I have dyed my hair both semi permanent and non perm. red, about 6 or 7...

About reviewer (29 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBrunette, Straight, Medium

EyesGreen

5.0

from

TBonita

11 years ago

I just used this in Soft Black over hendigoed hair as I seemed to have developed a rash on my neck from the indigo (I've used pure body art quality no additive henna many times so I know it was the...

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel

1.0

from

suzanneb

11 years ago

Just finished using light ash brown (6A) it comes out like a medium chocolate color, I can still some brassy parts but overall did a good job, hair is soft and shiny and I hope that I get at least...

About reviewer (183 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen

4.0

from

heathermrm

11 years ago

I have only used this product when I wanted light blonde hair a few years ago. Back then, it worked very well for me and I have nothing bad to say about it (no drying, easy process, smell no more...

About reviewer (626 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairOther, Wavy, Fine

EyesBlue

5.0

from

coloritcrazy

11 years ago

I admit, I was scared to death to put another box dye on my hair. It's naturally dark ash blonde, but was dyed light red with blonde highlights.... about 6 months ago. I had at least 2 inches worth...

About reviewer (1 reviews)

Age36-43

SkinAcne-prone, Fair

HairBlond

EyesBlue

3.0

from

wesaypower

11 years ago

I purchased the shade deep mahogany brown to liven up my fairly flat natural dark brown hair as well as cover my incredibly resilient grey. I found application fairly easy and not drippy at all, no...

About reviewer (1 reviews)

Age25-29

SkinCombination, Tan

HairBrown

EyesBrown

3.0

from

huggabledust

11 years ago

i used the natural black colour and the colour turned out wonderful - my part/scalp stayed a strange brown colour for a few days but it went away after two shampoos. I do not use the conditioners...

About reviewer (16 reviews)

Age19-24

SkinCombination, Fair

HairBlack

EyesHazel

2.0

from

newchick

11 years ago

This is not a good product: I purchased this because the colour on the box looked good and it called itself a "superior premium hair colour". Tried the colour Brasilia which was (on the box) a...

About reviewer (57 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlack

EyesBrown

5.0

from

jumbojuice

11 years ago

I have been using this for years and years. I usually stick to the dark browns. I have baby fine hair and it stays soft even though I color it about every 3-4 weeks (it grows really fast). I always...

About reviewer (133 reviews)

Age30-35

SkinOily, Fair, Cool

HairBrown, Straight, Fine

EyesBlue

5.0

from

ChocolatexxCandy

11 years ago

I got this in the shade CB415, it's supposedly a chocolate-y brown. At first I thought that it won't make any difference to my hair since my hair is pretty much black and I wasn't about to bleach...

About reviewer (10 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Cool

HairBrown, Wavy, Other

EyesBrown