Superior Preference Hair Colour

I bought the color UL61 high lift Ash Brown from the Sunkissed caramels line. It claims to be designed to "lighten the darkest hair". This product claims to be ash tone so I expected little to no red/orange brassiness. For starters, this did not lighten my hair even close to what does box depicted. It came out fairly dark with barely noticeable lift (this was on virgin hair) and ugly …Read more

I have used 9.5 ash blonde, 8A ash blonde, and 7A dark ash blonde.

These shades are excellent! The color lifts great - my hair is naturally a medium ash brown and I am so impressed with how blonde I get considering that I don't use bleach.

The ash colors all come out a bit dark at first but this is temporary and it lightens within a week and ends up closer to the box - I …Read more

They don't make the original formula for Clairol medium golden blonde any more so I've been using L'Oreal Superior Preference in golden blonde. I used to like the way the Clairol made my dingy grey and light brown hair a bouncy bright strawberry blonde.I know it was orange gold I always pull red when I use gold shades but that's what I wanted. This L'Oreal comes out muddy …Read more

This stuff is junk. I've been dying my hair for 10 years and this is by far the worst hair dye I've ever used. My boyfriend grabbed it for me because he couldn't find the one I wanted and I wish I would have just gone back and gotten my usual (not L'oreal). This stuff is so runny I had to constantly stop to wipe up the drips on my face and neck. Not to mention how my eyes …Read more

It is the end of summer and my naturally light brown hair was getting lighter from the sun, the swimming and the chlorine (since I live in FL). Oddly, the John Frieda colors I was alternating between 7g and 6 were never really that brassy, but holy Hannah, the herbal instincts 7g was. I actually had such flaming hot roots I was horrified. My 12 yr old didn’t want to be seen with me. I then toned …Read more

Terrible product! It drips like crazy and I've been dying my hair since middle school. It smells so strong my eyes watered. Nasty stuff. This has never happened to me before. It's almost impossible to spread because it drips so much. It's very watery. Gets everywhere. The Revlon colorsilk dye for $3 is better than this. Do not buy! I only got this because it was on sale …Read more

Yuck yuck never again!

I have dyed my hair for many many years and I've never had a hairdye that did not want to rinse out of my hair like this junk. I'm not sure what it was, but after rinsing my hair of the dye after the recommended 25 min and rinsing my own deep conditioner out of my hair to set it, I was trying to dry my hair and it just felt clumpy, greasy, and my hands …Read more

Back in the day when I colored my hair at home I played around with both Excellence and Preference. I like Excellence better - less runny, fewer chemical smells.

Preference is inexpensive but not great for fragile hair or hair that is already damaged.

I no longer DIY haircolor as my stylist is well worth the money spent.
That said - I would not buy this anymore - I …Read more

I used this in 3 Soft Black seven weeks ago. I got beautiful results. BUT. I have healthy hair that takes color well. My hair is not subject to mechanical stress like tight braids or extensions or thermal stress (i don't own hot rollers and only blowout occasionally). I do not fight the texture of my hair (pin straight, Asian). I employ a gifted hairstylist who understands how to work …Read more

Brought 5 Palma (Plaine Jane.) Brown. Touched up my brunette roots to cover the grey. No grey coverage and orange roots. This tells me there's peroxide in it, which I was trying to avoid (Trying to avoid chemicals and peroxides in my hair). But ewww, gross. Will not buy again, even though I've used this shade before without a problem.