62%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


1.0
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2 years ago

As another reviewer said, there's barely any lift. I never use conditioners as I have supper strong hair that doesn't need it so can't say anything about that. This box due want worth the money. I...

About reviewer (482 reviews)

Age44-55

SkinSensitive, Dark, Cool

HairBlack, Kinky, Coarse

EyesBrown



5.0
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3 years ago

I don't usually color my hair at home, but now with the awful misery of this virus from China, I am too afraid to go to a salon. I bought this off Iherb, not sure what to expect. I was really...

About reviewer (1070 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesHazel


2.0
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5 years ago

I bought the color UL61 high lift Ash Brown from the Sunkissed caramels line. It claims to be designed to "lighten the darkest hair". This product claims to be ash tone so I expected little to no...

About reviewer (180 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Not Sure

HairOther, Wavy, Medium

EyesOther


4.0
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5 years ago

I have used 9.5 ash blonde, 8A ash blonde, and 7A dark ash blonde. These shades are excellent! The color lifts great - my hair is naturally a medium ash brown and I am so impressed with how blonde...

About reviewer (264 reviews)

Age56 & Over

SkinSensitive, Fair, Not Sure

HairBrown, Other, Other

EyesBlue


3.0
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5 years ago

They don't make the original formula for Clairol medium golden blonde any more so I've been using L'Oreal Superior Preference in golden blonde. I used to like the way the Clairol made my dingy grey...

About reviewer (4 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBlond

EyesBlue


1.0
Created with Sketch.

5 years ago

This stuff is junk. I've been dying my hair for 10 years and this is by far the worst hair dye I've ever used. My boyfriend grabbed it for me because he couldn't find the one I wanted and I wish I...

About reviewer (1 reviews)

Age25-29

SkinNormal, Medium

HairBrunette

EyesBlue


4.0
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6 years ago

It is the end of summer and my naturally light brown hair was getting lighter from the sun, the swimming and the chlorine (since I live in FL). Oddly, the John Frieda colors I was alternating...

About reviewer (18 reviews)

Age36-43

SkinCombination, Other

HairBrown

EyesBlue


1.0
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from

6 years ago

Terrible product! It drips like crazy and I've been dying my hair since middle school. It smells so strong my eyes watered. Nasty stuff. This has never happened to me before. It's almost...

About reviewer (2 reviews)

Age36-43

SkinAcne-prone, Olive

HairBlack

EyesBlack


1.0
Created with Sketch.

6 years ago

Yuck yuck never again! I have dyed my hair for many many years and I've never had a hairdye that did not want to rinse out of my hair like this junk. I'm not sure what it was, but after rinsing...

About reviewer (486 reviews)

Age36-43

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue


3.0
Created with Sketch.

6 years ago

Back in the day when I colored my hair at home I played around with both Excellence and Preference. I like Excellence better - less runny, fewer chemical smells. Preference is inexpensive but...

About reviewer (2544 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesGreen


5.0
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6 years ago

I used this in 3 Soft Black seven weeks ago. I got beautiful results. BUT. I have healthy hair that takes color well. My hair is not subject to mechanical stress like tight braids or extensions...

About reviewer (477 reviews)

Age44-55

SkinOily, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


1.0
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from

7 years ago

Brought 5 Palma (Plaine Jane.) Brown. Touched up my brunette roots to cover the grey. No grey coverage and orange roots. This tells me there's peroxide in it, which I was trying to avoid (Trying to...

About reviewer (1 reviews)

Age36-43

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


3.0
Created with Sketch.

7 years ago

I just colored my hair with L'Oréal Superior Preference in Cool Medium Brown, 5C... This is the messiest, drippiest, most watery hair color I've ever used! This ran down my face, neck, and back...

About reviewer (6 reviews)

Age44-55

SkinDry, Fair, Cool

HairBlack, Wavy, Fine

EyesGreen


2.0
Created with Sketch.

8 years ago

I purchased in the new anti-brass brunette collection, 5C Mecium Cool Briwn. . And, of course, I got brassy, orangey roots. Can't believe it. Haven't had this problem in years as I typically use...

About reviewer (228 reviews)

Age44-55

SkinOily, Dark

HairBrunette

EyesGreen


2.0
Created with Sketch.

8 years ago

I bought this in 4 Dark Brown, to use as a touch up kit for my gray roots. I figured it was plain old dark brown and should blend in with the other brands I normally use. However, the color came...

About reviewer (36 reviews)

Age44-55

SkinOily, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

8 years ago

Okay so I previously tried dying my hair a violet brown color- didn't work. Turned my roots bright orangey red and my ends were violet brown. Well seeing as I am a teacher, I CANNOT go to school...

About reviewer (23 reviews)

Age19-24

SkinOily, Tan

HairBrunette

EyesBrown


3.0
Created with Sketch.

8 years ago

I just wanted to say, the gloves that come with your Paris Preference colouring are absolutely ridiculous. They are made for children s hands. By the time i finally got them on my hands there were...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairRed

EyesHazel


1.0
Created with Sketch.

8 years ago

I had light brown hair that went too warm, almost reddish, from a previous hair dye several months before. I saw online that the 8.1 from L'Oreal Superior Preference can cool down this type of...

About reviewer (1 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrown

EyesGreen


1.0
Created with Sketch.

8 years ago

Bought this in the amber brown colour (#65) which looks very close to my natural colour on the box in an attempt to dye my henna/indigo-ed hair back to my natural shade. Now the box dose say not to...

About reviewer (21 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

8 years ago

I found this color in the shade Deepest Indigo (NF02) at the dollar store. Went to the Superstore the next day and saw it there for almost fifteen dollars, so I lucked out big time! This is the...

About reviewer (174 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Straight, Fine

EyesBlue