62%
would repurchase
Reviews
Reviews
As another reviewer said, there's barely any lift. I never use conditioners as I have supper strong hair that doesn't need it so can't say anything about that. This box due want worth the money. I...
About reviewer (445 reviews)
Age44-55
SkinSensitive, Dark, Cool
HairBlack, Kinky, Coarse
EyesBrown
I don't usually color my hair at home, but now with the awful misery of this virus from China, I am too afraid to go to a salon. I bought this off Iherb, not sure what to expect. I was really...
About reviewer (1065 reviews)
Age44-55
SkinCombination, Fair
HairBlond
EyesHazel
I bought the color UL61 high lift Ash Brown from the Sunkissed caramels line. It claims to be designed to "lighten the darkest hair". This product claims to be ash tone so I expected little to no...
About reviewer (180 reviews)
Age36-43
SkinAcne-prone, Fair-Medium, Not Sure
HairOther, Wavy, Medium
EyesOther
I have used 9.5 ash blonde, 8A ash blonde, and 7A dark ash blonde.
These shades are excellent! The color lifts great - my hair is naturally a medium ash brown and I am so impressed with how blonde...
About reviewer (228 reviews)
Age56 & Over
SkinSensitive, Fair, Not Sure
HairBrown, Other, Other
EyesBlue
They don't make the original formula for Clairol medium golden blonde any more so I've been using L'Oreal Superior Preference in golden blonde. I used to like the way the Clairol made my dingy grey...
About reviewer (4 reviews)
Age44-55
SkinNormal, Fair-Medium
HairBlond
EyesBlue
This stuff is junk. I've been dying my hair for 10 years and this is by far the worst hair dye I've ever used. My boyfriend grabbed it for me because he couldn't find the one I wanted and I wish I...
About reviewer (1 reviews)
Age25-29
SkinNormal, Medium
HairBrunette
EyesBlue
It is the end of summer and my naturally light brown hair was getting lighter from the sun, the swimming and the chlorine (since I live in FL). Oddly, the John Frieda colors I was alternating...
About reviewer (18 reviews)
Age36-43
SkinCombination, Other
HairBrown
EyesBlue
Terrible product! It drips like crazy and I've been dying my hair since middle school. It smells so strong my eyes watered. Nasty stuff. This has never happened to me before. It's almost...
About reviewer (2 reviews)
Age36-43
SkinAcne-prone, Olive
HairBlack
EyesBlack
Yuck yuck never again!
I have dyed my hair for many many years and I've never had a hairdye that did not want to rinse out of my hair like this junk. I'm not sure what it was, but after rinsing...
About reviewer (473 reviews)
Age36-43
SkinSensitive, Fair-Medium, Warm
HairBrunette, Straight, Fine
EyesBlue
Back in the day when I colored my hair at home I played around with both Excellence and Preference. I like Excellence better - less runny, fewer chemical smells.
Preference is inexpensive but...
About reviewer (2496 reviews)
Age44-55
SkinDry, Fair, Cool
HairBrown, Wavy, Fine
EyesGreen
As another reviewer said, there's barely any lift. I never use conditioners as I have supper strong hair that doesn't need it so can't say anything about that. This box due want worth the money. I...
About reviewer (445 reviews)
Age44-55
SkinSensitive, Dark, Cool
HairBlack, Kinky, Coarse
EyesBrown
I don't usually color my hair at home, but now with the awful misery of this virus from China, I am too afraid to go to a salon. I bought this off Iherb, not sure what to expect. I was really...
About reviewer (1065 reviews)
Age44-55
SkinCombination, Fair
HairBlond
EyesHazel
I bought the color UL61 high lift Ash Brown from the Sunkissed caramels line. It claims to be designed to "lighten the darkest hair". This product claims to be ash tone so I expected little to no...
About reviewer (180 reviews)
Age36-43
SkinAcne-prone, Fair-Medium, Not Sure
HairOther, Wavy, Medium
EyesOther
I have used 9.5 ash blonde, 8A ash blonde, and 7A dark ash blonde.
These shades are excellent! The color lifts great - my hair is naturally a medium ash brown and I am so impressed with how blonde...
About reviewer (228 reviews)
Age56 & Over
SkinSensitive, Fair, Not Sure
HairBrown, Other, Other
EyesBlue
They don't make the original formula for Clairol medium golden blonde any more so I've been using L'Oreal Superior Preference in golden blonde. I used to like the way the Clairol made my dingy grey...
About reviewer (4 reviews)
Age44-55
SkinNormal, Fair-Medium
HairBlond
EyesBlue
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