62%
would repurchase
Superior Preference Hair Colour
L'Oreal Paris
Most Viewed Hair Color Products
Reviews
Reviews
I bought the color UL61 high lift Ash Brown from the Sunkissed caramels line. It claims to be designed to "lighten the darkest hair". This product claims to be ash tone so I expected little to no...
About reviewer (180 reviews)
Age36-43
SkinAcne-prone, Fair-Medium, Not Sure
HairOther, Wavy, Medium
EyesOther
I have used 9.5 ash blonde, 8A ash blonde, and 7A dark ash blonde.
These shades are excellent! The color lifts great - my hair is naturally a medium ash brown and I am so impressed with how blonde...
About reviewer (185 reviews)
Age56 & Over
SkinSensitive, Fair, Not Sure
HairBrown, Other, Other
EyesBlue
They don't make the original formula for Clairol medium golden blonde any more so I've been using L'Oreal Superior Preference in golden blonde. I used to like the way the Clairol made my dingy grey...
About reviewer (4 reviews)
Age44-55
SkinNormal, Fair-Medium
HairBlond
EyesBlue
This stuff is junk. I've been dying my hair for 10 years and this is by far the worst hair dye I've ever used. My boyfriend grabbed it for me because he couldn't find the one I wanted and I wish I...
About reviewer (1 reviews)
Age25-29
SkinNormal, Medium
HairBrunette
EyesBlue
It is the end of summer and my naturally light brown hair was getting lighter from the sun, the swimming and the chlorine (since I live in FL). Oddly, the John Frieda colors I was alternating...
About reviewer (17 reviews)
Age36-43
SkinCombination, Other
HairBrown
EyesBlue
Terrible product! It drips like crazy and I've been dying my hair since middle school. It smells so strong my eyes watered. Nasty stuff. This has never happened to me before. It's almost...
About reviewer (2 reviews)
Age36-43
SkinAcne-prone, Olive
HairBlack
EyesBlack
Yuck yuck never again!
I have dyed my hair for many many years and I've never had a hairdye that did not want to rinse out of my hair like this junk. I'm not sure what it was, but after rinsing...
About reviewer (442 reviews)
Age36-43
SkinSensitive, Fair-Medium, Warm
HairBrunette, Straight, Fine
EyesBlue
Back in the day when I colored my hair at home I played around with both Excellence and Preference. I like Excellence better - less runny, fewer chemical smells.
Preference is inexpensive but...
About reviewer (2454 reviews)
Age44-55
SkinDry, Fair, Cool
HairBrown, Wavy, Fine
EyesGreen
I used this in 3 Soft Black seven weeks ago. I got beautiful results. BUT. I have healthy hair that takes color well. My hair is not subject to mechanical stress like tight braids or extensions...
About reviewer (475 reviews)
Age44-55
SkinOily, Fair-Medium, Warm
HairBrunette, Straight, Fine
EyesBrown
Brought 5 Palma (Plaine Jane.) Brown. Touched up my brunette roots to cover the grey. No grey coverage and orange roots. This tells me there's peroxide in it, which I was trying to avoid (Trying to...
About reviewer (1 reviews)
Age36-43
SkinNormal, Fair-Medium
HairBrunette
EyesBrown
I bought the color UL61 high lift Ash Brown from the Sunkissed caramels line. It claims to be designed to "lighten the darkest hair". This product claims to be ash tone so I expected little to no...
About reviewer (180 reviews)
Age36-43
SkinAcne-prone, Fair-Medium, Not Sure
HairOther, Wavy, Medium
EyesOther
I have used 9.5 ash blonde, 8A ash blonde, and 7A dark ash blonde.
These shades are excellent! The color lifts great - my hair is naturally a medium ash brown and I am so impressed with how blonde...
About reviewer (185 reviews)
Age56 & Over
SkinSensitive, Fair, Not Sure
HairBrown, Other, Other
EyesBlue
They don't make the original formula for Clairol medium golden blonde any more so I've been using L'Oreal Superior Preference in golden blonde. I used to like the way the Clairol made my dingy grey...
About reviewer (4 reviews)
Age44-55
SkinNormal, Fair-Medium
HairBlond
EyesBlue
This stuff is junk. I've been dying my hair for 10 years and this is by far the worst hair dye I've ever used. My boyfriend grabbed it for me because he couldn't find the one I wanted and I wish I...
About reviewer (1 reviews)
Age25-29
SkinNormal, Medium
HairBrunette
EyesBlue
It is the end of summer and my naturally light brown hair was getting lighter from the sun, the swimming and the chlorine (since I live in FL). Oddly, the John Frieda colors I was alternating...
About reviewer (17 reviews)
Age36-43
SkinCombination, Other
HairBrown
EyesBlue
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