I'll start by saying that I have very fair skin (NC15 MAC) & I am reviewing the Fair-Medium lotion - both the body lotion and the face SPF 20 lotion. I used to use this lotion years ago back in high school. I didn't notice it making much of a difference - I don't know if I was using it improperly or they changed the formula - so it was an extra step I ended up abandoning during college. For a short while I went the "indoor tanning" route, but since I'm trying to avoid wrinkles, age spots, and skin cancer I stopped.
I picked this up again quite recently, because I was chatting with my friend who does my hair. I noticed that her complexion looked so even & glowy so I asked her what makeup she was using. She said she wasn't even wearing foundation or color! Instead, she had just been using the Jergens lotion & she said it had evened out her skin to the point where foundation was no longer necessary! On my way home, I stopped at the drugstore and picked up both the face and body lotions.
After about a week of daily use I noticed that my skin appeared glowy, healthy, and yes certainly more even-toned. I absolutely need less makeup, especially foundation! I still do need some, but MUCH less and I can get by with a much sheerer coverage. I do not look orange at all, just a golden beige that is not unnatural or over-the-top at all for my skin tone. It's keeping my skin super soft, as well.
I knocked off one star because:
1. The face lotion is pretty greasy, especially during the hot, humid summer months & if you have oily or combo skin like me. Also not a fan of the chemical SPF. I would actually prefer a non-SPF lotion I could wear at night instead, but I can live with it. I just need to make sure I use a mattifying primer. It's not the end of the world or a deal breaker, but a less-greasy lotion would be preferable. Maybe during the cold weather won't be as noticeable, but I can't wear the lotion by itself (if I plan on leaving the house, that is). I always wear a little makeup anyway, so again it's not that big of a deal.
2. The first few days of using the body lotion are a little streaky. This is most noticeable if you have super pale legs like me - I noticed streaks especially around my ankles & feet. This goes away with continued use as your color evens out, but it's just something to keep in mind.
3. The smell isn't horrible, but it's not really good either.
Overall, though I definitely recommend this lotion if you have a fair, uneven complexion like me. You can use it more or less often to adjust how much color you want.
EDIT: I noticed yesterday that the face lotion did leave a slight orangey cast when using a generous amount on an (almost) daily basis. Because my facial skin is constantly being exfoliated - I use a retinoid (Differin) at night & Paula's Choice BHA liquid in the morning - I need to get all this dead skin off, so once a day during my shower I use Clinique's sonic brush. After the manual exfoliation with the brush, I saw that the orange cast was mostly gone. If you notice that your face looks orange, I would cut back on the days per week that you use it & for a fast fix use a gentle manual exfoliant. I'm going to start using the face lotion every other day.