68%
would repurchase
4.0/5
package quality

price range

description

Meet our "facetune in a bottle", aka America's #1 concealer! This vegan, super-blendable formula instantly helps brighten, smooth & give the skin a firmer, more lifted look. Full coverage with flawless matte finish. Conceals all imperfections & doubles as a contour/highlight product. Creamy, easy-to-blend formula won't flake or crease. Nourishes with mango seed & shea butters. Helps illuminate skin for a lifted effect. “Based on #1 US Brand Rank in Prestige Concealer by NPD Group Inc. YTD May 2018”. Always formulated without: Parabens, Mineral Oil,Phthalates, Triclosan, Sodium Lauryl Sulfate, Gluten

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Reviews

Reviews


5.0
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6 months ago

This is my HG concealer for dark circles and just about everything. I've even used this as foundation, thinning it out by dotting on my face while my moisturizer is still damp. It's such a crucial...

About reviewer (73 reviews)

Age25-29

SkinNormal, Tan, Warm

HairBrown, Wavy, Medium

EyesBrown



5.0
Created with Sketch.

7 months ago

I received this in my Boxy Charm the perfect shade for my skin too. About me NW20 or below, very cool skin, green eyes, cool silver hair. My skin is combo dry atm. My shade Fair matches perfectly...

About reviewer (958 reviews)

Age36-43

SkinCombination, Fair, Cool

HairSilver, Wavy, Medium

EyesGreen


3.0
Created with Sketch.

8 months ago

I bought the trial size and the larger size, and I don’t really see the hype for this concealer. It does look beautiful and blend easily, however it needs to be built up as it’s not full coverage,...

About reviewer (60 reviews)

Age25-29

SkinOily, Fair-Medium, Warm

HairRed, Kinky, Fine

EyesBlue


5.0
Created with Sketch.

9 months ago

Love this concealer for my under eye area. I am over 35 and have dark circles under the eye. This is a great concealer for everyday (for date night or longer days I wear Mac prolong wear concealer...

About reviewer (179 reviews)

Age36-43

SkinCombination, Olive, Warm

HairBrown, Wavy, Coarse

EyesBrown


5.0
Created with Sketch.

10 months ago

I had posted another review that I can't seem to find right now, I wanted to add this on. In the other review I said that I applied moisterizer right before the tarte tape concealer, I was really...

About reviewer (2 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesBrown


3.0
Created with Sketch.

a year ago

It covers my under eye dark areas perfectly. It doesn't get cakey (But it can crease a bit if you put too much). It's very light and smooth for a concealer. It dries out a little so I use it with a...

About reviewer (25 reviews)

Age25-29

SkinVery Dry, Fair

HairBrunette

EyesBrown


3.0
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a year ago

As a 45 y/o with dry skin, some minor fine lines but no wrinkles, Shape Tape is just meh for me. Smack dab middle of the pack in terms of performance. I apply concealers sparingly and only what I...

About reviewer (13 reviews)

Age44-55

SkinDry, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

a year ago

Pros: +high-medium to full coverage +doesn't feel or look dry under my eyes +isn't too difficult to blend or patchy +has a great shade range +is cruelty free +there 10mil product in it and a little...

About reviewer (237 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesBrown


1.0
Created with Sketch.

a year ago

This was the biggest letdown of 2020. Who puts fragrance in an eye product in this day in age? Forget about the long-term damage fragrance does to your skin...the effects from shape tape are...

About reviewer (248 reviews)

Age36-43

SkinSensitive, Olive, Neutral

HairBrunette, Wavy, Medium

EyesBrown


2.0
Created with Sketch.

a year ago

Great coverage. Too bad it's so cakey on me and wears poorly. At the end of the day there's demarcation where foundation meets concealer in all the bad ways. Super obvious.

About reviewer (743 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Wavy, Medium

EyesHazel



5.0
Created with Sketch.

6 months ago

This is my HG concealer for dark circles and just about everything. I've even used this as foundation, thinning it out by dotting on my face while my moisturizer is still damp. It's such a crucial...

About reviewer (73 reviews)

Age25-29

SkinNormal, Tan, Warm

HairBrown, Wavy, Medium

EyesBrown



5.0
Created with Sketch.

7 months ago

I received this in my Boxy Charm the perfect shade for my skin too. About me NW20 or below, very cool skin, green eyes, cool silver hair. My skin is combo dry atm. My shade Fair matches perfectly...

About reviewer (958 reviews)

Age36-43

SkinCombination, Fair, Cool

HairSilver, Wavy, Medium

EyesGreen


3.0
Created with Sketch.

8 months ago

I bought the trial size and the larger size, and I don’t really see the hype for this concealer. It does look beautiful and blend easily, however it needs to be built up as it’s not full coverage,...

About reviewer (60 reviews)

Age25-29

SkinOily, Fair-Medium, Warm

HairRed, Kinky, Fine

EyesBlue


5.0
Created with Sketch.

9 months ago

Love this concealer for my under eye area. I am over 35 and have dark circles under the eye. This is a great concealer for everyday (for date night or longer days I wear Mac prolong wear concealer...

About reviewer (179 reviews)

Age36-43

SkinCombination, Olive, Warm

HairBrown, Wavy, Coarse

EyesBrown


5.0
Created with Sketch.

10 months ago

I had posted another review that I can't seem to find right now, I wanted to add this on. In the other review I said that I applied moisterizer right before the tarte tape concealer, I was really...

About reviewer (2 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesBrown