74%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


5.0
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16 years ago

I've now been using this product for years. I definitely went through a phase where I went through every shade of blonde out there, and tried many different products in the process. This one...

About reviewer (4 reviews)

Age19-24

SkinNormal

HairBlond

EyesGreen



4.0
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16 years ago

The reason I like Preference is because it is safe. I like going pretty drastic with my colors and even when I use a color a few from my natural shade or a red that would be neon and way too...

About reviewer (25 reviews)

Age19-24

SkinSensitive, Fair-Medium, Not Sure

HairRed, Other, Other

EyesBlue


2.0
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16 years ago

I broke out using this haircolor brand from L'Oreal. I used the light copper which was pretty, but too light for me, and I began itching all over my scalp! Never happened when I've used Balsam or...

About reviewer (242 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesHazel


5.0
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from

16 years ago

Among the best haircolor you can find on the market. My hair has been the color of the rainbow. I've coloring my hair at home since I was 15, and I do visit the salon once in a while. Lately...

About reviewer (330 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesGreen


3.0
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from

16 years ago

This is pretty much my old standby, I've been using preference for about two and half years now. I've experimented around with various blond shades. I used #9 Natural Blond for a long time. ...

About reviewer (620 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


5.0
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from

16 years ago

I've dyed my hair a lot in the past few months. I wasn't happy with my naturally dark blonde shade and wanted to darken it a bit. I first tried Natural Insticts in medium brown, which looked good...

About reviewer (82 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Not Sure

HairBlond, Wavy, Other

EyesBlue


4.0
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from

16 years ago

I normally use nice n easy in reddish blonde to dye my strawberry blonde hair bright red. Well, my hair was starting to look a bit too orangey from all the red dye jobs, so I picked this up in...

About reviewer (170 reviews)

AgeUnder 18

SkinCombination, Fair, Warm

HairRed, Wavy, Medium

EyesBlue


1.0
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16 years ago

Oh how I hate this wretched hair color. I've used it twice and both times it just ran down my face and neck. The color comes out just fine, it doesn't last long though. I'll never use it again.

About reviewer (59 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


5.0
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16 years ago

I am a redhead originally, a light copper-gold but have highlighted and added color for years, both at salon level and on my own using mostly Clairol and L'oreal hairdyes. I have streaked, toned,...

About reviewer (67 reviews)

Age56 & Over

SkinDry, Fair

HairSilver

EyesBlue


4.0
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16 years ago

This is my "preference" for home hair color. I alternate between Light Ash Brown and Medium Ash Brown. I am naturally a bit darker than Medium Ash Brown but I find the lighter shades cover grays...

About reviewer (28 reviews)

Age44-55

SkinNormal, Other

HairBrunette

EyesBrown


4.0
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16 years ago

This is a pretty good product. It's not my all-time favorite hair dye, but it does pretty well. I still buy it sometimes, and I always get good results.

About reviewer (23 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


5.0
Created with Sketch.

17 years ago

i used shade number 9.1 (light ash blonde) on my dishwater blonde hair, was kinda hesitant at fist -havent coloured my hair in a long time and wanted a natural lighter ash colour but nothing toooo...

About reviewer (6 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


3.0
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17 years ago

I have used L'Oreal with good results before. This one was alright, I think I just need to go a shade lighter. At least it didn't kill my scalp like some other colors I've used! I'm going to try...

About reviewer (60 reviews)

Age30-35

SkinVery Oily, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesBlue


4.0
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17 years ago

Overall, I am very happy with this product. Yes, it stinks, but it's not on for more than a half hour, so I can take it. The conditioner is superb, too. I purchased dark neutral blonde. You...

About reviewer (108 reviews)

Age25-29

SkinSensitive, Fair

HairBrown

EyesBrown


4.0
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17 years ago

I've been using L'oreal home hair color products for several years and get great results each time. At first I was using hair color just to give my medium brown hair some oomph. Over the past...

About reviewer (12 reviews)

Age30-35

SkinDry, Fair-Medium, Cool

HairBrunette, Wavy, Coarse

EyesBlue


5.0
Created with Sketch.

17 years ago

I started to go gray at 20, so I've had to color my hair for 25 years. I've NEVER been happy with jobs done in the salon--uneven and just not me--so I do it at home. Preference is my best friend....

About reviewer (29 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


4.0
Created with Sketch.

17 years ago

This was my first time using an at-home permanent color, but I decided to try Light Auburn because it was natural looking and wasn't too wild for my first try. My starting color was a light reddish...

About reviewer (4 reviews)

Age25-29

SkinNormal

HairRed

EyesGreen


2.0
Created with Sketch.

17 years ago

I actually died my hair several different colors with this product because I couldn't find the right shade. I have done everything from copper red, to dark auburn, to intense dark red, and even...

About reviewer (3 reviews)

Age19-24

SkinOily

HairRed

EyesBrown


5.0
Created with Sketch.

17 years ago

This product blew me away. I'm a hair dying addict, i've had my hair 4 colors in the past 3 months and i decided that i'm ready to settle on a color. I grabbed a box of L'Oreal Preference in Light...

About reviewer (5 reviews)

Age19-24

SkinNormal

HairBrown

EyesBlue


5.0
Created with Sketch.

17 years ago

Okay let me start off by saying that I have been VERY experimental with my hair for years. I have tried just about all of the DIY colour products and that includes ones from Sally's. This is BY FAR...

About reviewer (1 reviews)

Age19-24

SkinCombination

HairBrunette

EyesGreen