74%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


5.0
Created with Sketch.

14 years ago

I have used this dye for around three years now and I get at least three people a day asking where I get my colour done. They are totaly shocked when I tell them it's from a box. I use the new...

About reviewer (88 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBlond

EyesBlue



5.0
Created with Sketch.

14 years ago

I gave L'Oreal Excellence haircolor a five-star rating last year and I still stand by that--but for my hair, I like Preference even better. I use Medium Golden Brown (5G) and it is a gorgeous...

About reviewer (61 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Other, Fine

EyesBrown


5.0
Created with Sketch.

14 years ago

This is a really good product. It's my all-time favorite hair dye. It saves me a lot of money because right now I go to hair salon every 6 months to add some highlights only. It doesn't damage my...

About reviewer (34 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
Created with Sketch.

14 years ago

My husband says that New Years and holidays make me insane. I do not dispute this. Up until Dec. 29th, I was blonde.. light with golden highlites and even some very light platinumy ones. I...

About reviewer (947 reviews)

Age44-55

SkinNormal, Fair, Warm

HairBrown, Straight, Medium

EyesHazel


5.0
Created with Sketch.

14 years ago

This is one of my favorite hair dyes. I also like Garnier Nutrisse, but I tend to prefer Preference for blonde shades. I color my hair a lot, and have probably used half of the shades from this...

About reviewer (10 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesBlue


1.0
Created with Sketch.

15 years ago

I had very nice, shiny dark brown hair! I love to take good care of my hair, because I ve noticed that if my hair looks great ( I mean shiny) I feel great, and even my skin looks great that days....

About reviewer (57 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Curly, Medium

EyesBrown


4.0
Created with Sketch.

15 years ago

WOW! I am so pleasantly shocked by this hairdye. Let me give you alittle background about the last 2 months of my hairdying insanity. For the last 10 years I have basically dyed my hair a very...

About reviewer (24 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBlond, Other, Other

EyesBrown


1.0
Created with Sketch.

15 years ago

This is a review for Dark Golden Brown. I had been using Natural Instincts for many months, and pleased until it started leaving my hair with a waxy buildup. I love their Golden Cappuccino (dark...

About reviewer (26 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairRed, Other, Medium

EyesBrown


4.0
Created with Sketch.

15 years ago

For starters, my hair is naturally a dark dirty blonde. I had many chunky highlights that I am growing out and had partially covered at the salon with a semi-perm brownish shade about 8 weeks ago...

About reviewer (1 reviews)

Age25-29

SkinOther, Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


3.0
Created with Sketch.

15 years ago

I used Intense Red Copper. The color was absolutely gorgeous, just like on the box. Unfortunately, it faded very quickly to a tamer, not-so-red-and-coppery color. The lack of staying power combined...

About reviewer (3 reviews)

Age19-24

SkinOther, Other

HairOther

EyesOther


5.0
Created with Sketch.

15 years ago

This is my favorite hair color brand. It turns out exactly the shade shown on the box so you know what you're getting. The staying power is average; be prepared to redye your hair after about 4-5...

About reviewer (15 reviews)

Age19-24

SkinNormal, Fair-Medium

HairRed

EyesBlue


5.0
Created with Sketch.

15 years ago

I picked #2B "Purest black" and was very impressed with the results, In my more than 20 years of coloring my hair in black (on and off) i have NEVER had a result as shiny as preference. First the...

About reviewer (6 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairBlack, Wavy, Medium

EyesGreen


1.0
Created with Sketch.

15 years ago

I bought this in dark red and it turned my brown hair black. It also stains pretty bad if it touches your skin even if you rinse it right away. Would definately not buy again. If anyone is thinking...

About reviewer (19 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrunette, Wavy, Coarse

EyesBrown


4.0
Created with Sketch.

15 years ago

I used the "reddish blonde" a few days ago and though the dye was terriflyingly smelly, the color came out great! I went from medium blonde and I didn't notice a lot of lift color-wise, but I...

About reviewer (17 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBlond, Straight, Medium

EyesBlue


4.0
Created with Sketch.

15 years ago

Tried Colorsilk, Excellence and pro stuff from Sally's. When touch up time came, decided to try this on a whim (was on sale). Interestingly, I have never used this line! Well, I am very...

About reviewer (69 reviews)

Age36-43

SkinCombination, Tan

HairBrunette

EyesBrown


5.0
Created with Sketch.

15 years ago

I've used this brand but with a light gold tone (pretty!). I felt like trying something new and went with 8.31 (Chicago), which is (oddly enough) called light gold and light ash. I suppose this...

About reviewer (24 reviews)

Age44-55

SkinCombination, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


1.0
Created with Sketch.

15 years ago

Even though I applied the dye for longer at my temples to treat my resistant greys, the dye didn't completely cover them. My greys would be a lighter colour than the rest of my hair, and the...

About reviewer (256 reviews)

Age19-24

SkinDry, Medium, Cool

HairBrunette, Kinky, Coarse

EyesBrown


4.0
Created with Sketch.
from

15 years ago

I use this hair colour in 1 naples - black. Its a really glossy black colour, really shiny and looks gorgeous! I have quite dark brown hair naturally but really wanted to go black- but didnt want...

About reviewer (196 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


4.0
Created with Sketch.

15 years ago

I use 6.5 venise (in europe), it's a dark blonde with red tones in it. I'm naturally a dark blonde, my natural color is overall very similar to this shade, it just adds some very nice red. My hair...

About reviewer (26 reviews)

Age19-24

SkinAcne-prone, Fair

HairOther

EyesHazel


5.0
Created with Sketch.

15 years ago

Tried this in "6R Light Auburn", and I got great results. It's a nice natural looking auburn with a good balance of red and brown tones, and is even from root to tip. Also, this shade seems to make...

About reviewer (340 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBlond, Other, Other

EyesBlue